Sesión 07: Dominio 1: El cliente de la Era digital, parte 2: Repensar el embudo de marketing

Understanding the Digital Customer

The Evolving Role of Customers in Digital Marketing

• The digital customer is part of a dynamic network, interacting with brands through various new digital channels.

• In social media, customer opinions about a brand are more visible and influential than the brand's self-promotion.

• This shift necessitates a rethinking of the marketing funnel to adapt to these changes in consumer behavior.

Key Digital Channels Impacting Customer Interaction

• Various digital mediums such as blogs, search engines, online research, user reviews, and social media play crucial roles in shaping customer perceptions.