Sesión 11: Dominio 4: La Innovación

Innovation and Digital Transformation

Understanding Innovation in the Digital Age

• Innovation is defined as a discipline that enables the creation of new and creative ways to do things. The strategic principle for digital transformation emphasizes innovating through rapid experimentation.

• To foster a culture of agile experimentation, organizations must create an appropriate environment. This involves focusing on three fundamental axes:

• Customer-centricity due to increased customer power in the digital era.

• Agility in response to shorter development cycles and greater uncertainty.

• Connectivity with the ecosystem, recognizing that innovation often exists beyond organizational boundaries.

Types of Innovation

• Organizations should remain vigilant and connected with their ecosystems, as external innovations can be more impactful than internal efforts alone.

• Two modalities of innovation are discussed:

• Closed Innovation: Conducted internally within an organization’s technical limits (e.g., Apple products).

• Open Innovation: Encourages community and ecosystem participation in developing products or services.

Agile Experimentation Frameworks

• Implementing agile frameworks such as Design Thinking and Lean Startup is crucial for achieving rapid iterations of experimentation and validation, leading to the development of minimum viable prototypes.

• Unlike the analog era where decisions were based on experience and seniority, digital age decisions rely on continuous testing and validation. New methodologies have transformed this process from costly and lengthy to inexpensive, quick, and agile.

Conclusion on Decision-Making Evolution