Sesión 06: Dominio 1: El cliente de la Era digital, parte 1

Understanding Digital Transformation: The Customer's Role

The Importance of the Customer in Digital Transformation

• The first domain of digital transformation is centered around the customer, who is the recipient of value generated through business efforts.

• In today's business landscape, customer centricity has become a focal point, contrasting with previous analog approaches that viewed customers as a mass market.