Sesión 03: La Disrupción no es algo nuevo

Disruption in Business: Understanding the Impact

Definition of Disruption

• The term "disruption" is defined by the RAE as a sudden break or interruption. In the context of digital transformation in business, it refers to substantial changes experienced in societies and businesses.

Historical Context of Disruption

• Historical examples include significant innovations like the steam engine and automobile, which profoundly altered transportation methods, illustrating how technological advancements can lead to societal disruption.

Case Studies of Success and Failure

• Notable case studies highlight both failures and successes amid disruption:

• Blockbuster: Failed to adapt to Netflix's subscription model and mail delivery service, leading to its downfall.