Sesión 02: ¿Quê es la Transformación Digital?
What is Digital Transformation?
The Urgency of Adaptation
- John Chambers, former president of Cisco Systems, warns that 40% of companies may fail in the next decade if they do not adapt to new technologies.
- This apocalyptic view reflects real-world changes accelerated by events like the 2020 pandemic, highlighting the necessity for businesses to adapt for survival and differentiation.
Understanding Digital Transformation
- To grasp digital transformation, we can observe tangible changes over time, such as the shift from traditional travel guides to platforms like Tripadvisor and Booking.com.
- In finance, crowdfunding platforms like Kickstarter have emerged as alternatives to traditional banking systems, showcasing a significant shift in how funding is approached.
Historical Context of Transformation
- Digital transformation represents a broader evolution in industries and business practices. It has historical precedents dating back to inventions like the wheel and Ford's Model T.
- The current phase of digital transformation aligns with Industry 4.0, characterized by exponential technologies reshaping industries.
Laws Driving Digital Transformation
- Three key laws underpinning this transformation are:
- Moore's Law: Processing power doubles every 18 months.
- Butter's Law: Communication speed doubles every 9 months.
- Cryder's Law: Storage capacity doubles every 13 months.
Implications for Innovation