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The 3 Pillars of Persuasion
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The 3 Pillars of Persuasion

Aristotle and the Art of Persuasion

This section delves into Aristotle's significant influence on the study of rhetoric, focusing on the three essential tools required to persuade individuals effectively.

Aristotle's Three Tools for Persuasion

  • Logos, or reason, is crucial for persuading individuals to act. The speaker must present benefits from the audience's perspective, aligning with their beliefs and assumptions.
  • Ethos emphasizes the credibility of the speaker. While reputation plays a role (e.g., Bill Gates), how the message is delivered, including voice tone and attire, also impacts credibility.
  • Pathos involves evoking emotions in the audience. Without emotional engagement, even with logos and ethos established, people are unlikely to be swayed. Emotions like anger, envy, or loyalty can drive action.

The Power of Logos, Ethos, and Pathos Combined

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Check out my TED talk (coming up to 400k views): "The Discipline of Finishing: Conor Neill at TEDxUniversidaddeNavarra" https://www.youtube.com/watch?v=zXCiv4sc5eY -~-~~-~~~-~~-~- http://www.conorneill.com 2,300 years ago, Aristotle brought together the science of persuasion into three things that a speaker must transmit to the audience in order to move them to action: Logos, Ethos and Pathos.