How To Create MASSIVE AUTHORITY With Your Homepage Copy

6-Step Formula for Writing a Website Homepage

In this video, Alex shares her 6-step formula for writing a website homepage that creates trust, conversions and massive authority. She emphasizes the importance of getting the homepage right as it is often the first thing prospects see when they come to your website.

The Goal of Your Homepage

• The goal of your homepage is to create trust, build authority and offer next steps.

• It's your public image and often the first thing prospects see when they come to your website.

• According to MarTech Today, a company’s homepage accounts for up to 50% of a site's total page views.

• Crazy Egg estimates that you only have one minute to get visitors to stick around.

Difference Between Homepage, About Page and Landing Page

• Your homepage is not an About Page or a Landing Page.

• Your About Page expands on your background, company history, values, mission and/or team.

• A Landing Page is designed to receive direct traffic from a specific source like an ad or an email.

• Unlike your homepage which acts as a permanent root to your .com.

Step 1: What Do You Do?

• Clearly communicate what you do in simple terms on your homepage.

• Use headlines and subheadings that are easy to read and understand.

Step 2: Who Is It For?

• Identify who you serve on your homepage.

• Speak directly to them using language they understand.

Step 3: Where Are You Located?

• Include location information if relevant on your homepage.

• This can help with local SEO and make it easier for prospects in your area to find you.

Step 4: When Can They Expect Results?

• Communicate how long it takes for clients/customers/prospects to see results from working with you.

• This can help set expectations and build trust.

Step 5: Why Choose You?

• Clearly communicate what sets you apart from your competitors on your homepage.

• Use social proof like testimonials, awards, and certifications to build credibility.

Step 6: How Can They Get Started?

• Offer clear next steps for prospects to take on your homepage.

• This could be a call-to-action button or a form to fill out.

Overall, Alex's 6-step formula for writing a website homepage is designed to create trust, build authority and offer next steps. By following these steps, you can make sure that your homepage communicates the what, the who, the where, the when, the why and the how of your business quickly and effectively.

Creating a Great Homepage Header

In this section, the speaker discusses how to create an effective header for your homepage that clearly states your business or brand name and unique selling proposition.

Key Points:

• Avoid writing "Welcome To Our Website" in your header copy.

• Use your header to capture leads by including a call-to-action button.

• Include other elements in your header that are focal to your brand, such as your logo and a clear, easy-to-navigate menu.

Building Trust with Your Audience

In this section, the speaker explains how to build trust and credibility with your audience through social proof and sharing information about yourself or company mission.

Key Points:

• Somewhere on your homepage, include a short description about you and your story to create trust and relatability.

• Use social proof elements like client testimonials, media appearances, press coverage or featuring notable brands you've worked with.

• If you don't have these credibility boosters yet, link to social media accounts to showcase following size or demonstrate that you're active across all platforms.

• Always make sure it's fact-checked and authentic.

Clearly Summarizing Your Work

In this section, the speaker emphasizes the importance of having a section on your homepage that clearly summarizes what you do or offer.

Key Points:

• Don't take the risk of having someone bounce off before they have even the slightest idea about what service is offered.

• Even if mentioned briefly elsewhere on homepage, make sure there is a section that clearly summarizes work or unique offer while conveying benefits provided.

• Consider using Tribe47's "Why" section as an example of how to establish how you work and benefits clients will experience by working with you.

Providing Clear Next Steps

In this section, the speaker discusses the importance of providing clear next steps for your audience to get in touch with you or experience your product.

Key Points:

• Don't make people guess next steps; let them know how to get in touch with you, experience your product, or potentially work with you.

• If there is a lead capture on homepage, make sure it is visible at multiple points throughout copy.

• Consider using a floating signup bar that doesn't disturb visitors and use tools like hellobar to add subtle and slick call-to-action banners on site.

Tips for Creating a Homepage that Converts

In this section, Alex shares six questions to answer when creating a homepage that converts visitors into leads.

Key Questions to Answer

• What is the goal of your homepage?

• How can you make it easy for your audience to visit other parts of your site?

• Which social media and content platforms should you showcase on your homepage?

• What are the six questions you need to answer to create massive authority with your homepage copy?

• Why is it important to keep your homepage short and sweet?

Tips for Showcasing Social Media and Content Platforms

• Link featured pages on your website, such as About Page, Work With Me Page, and Blog.

• Showcase recent activity on your homepage, including links to latest free training, events, blog posts, podcasts, and social networks.

Six Questions You Need to Answer

• Who are you?

• What do you offer?

• Who is it for?

• What makes it unique?

• How does it work?

• What should they do next?

Keep Your Homepage Short and Sweet

• Use powerful and precise wording.