US Target loses $9 billion in one week after releasing LGBT swimsuits for kids
Target Loses $9 Billion in Market Value Over Pride Collection
In this section, Avi Horowitz discusses the controversy surrounding Target's rollout of a pride collection featuring LGBTQ-friendly clothing for children and the resulting economic boycott.
Economic Boycotts
- Avi Horowitz used to be against using economic boycotts but changed his mind due to the effectiveness of weaponizing economics.
- Economic boycotts have been effective in pushing certain agendas, but it is damaging to all parties involved.
- The economic boycott against Bud Light was successful, but it has not worked with Target.
Weaponizing Economics
- The other side has weaponized economics by using boycotts to push their agenda.
- Avi Horowitz believes that we have to use the same weapon and fight fire with fire.
Impact on Target
- Target has lost 9 billion dollars in market value since causing controversy over its rollout of a pride collection featuring LGBTQ-friendly clothing for children.
- The economic boycott against Target has resulted in some stores moving the collection to the back of their stores.
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