US Target loses $9 billion in one week after releasing LGBT swimsuits for kids

Target Loses $9 Billion in Market Value Over Pride Collection

In this section, Avi Horowitz discusses the controversy surrounding Target's rollout of a pride collection featuring LGBTQ-friendly clothing for children and the resulting economic boycott.

Economic Boycotts

• Avi Horowitz used to be against using economic boycotts but changed his mind due to the effectiveness of weaponizing economics.

• Economic boycotts have been effective in pushing certain agendas, but it is damaging to all parties involved.

• The economic boycott against Bud Light was successful, but it has not worked with Target.

Weaponizing Economics

• The other side has weaponized economics by using boycotts to push their agenda.

• Avi Horowitz believes that we have to use the same weapon and fight fire with fire.

Impact on Target

• Target has lost 9 billion dollars in market value since causing controversy over its rollout of a pride collection featuring LGBTQ-friendly clothing for children.

• The economic boycott against Target has resulted in some stores moving the collection to the back of their stores.