YouTube Ads Affiliate Marketing 2023: Step-by-Step Tutorial from $5M+ Earning Super-Affiliate
Setting up YouTube Ad Campaigns
In this section, the speaker explains how to set up a campaign for YouTube ads.
Creating a New Campaign
- Click on the plus button to create a new campaign.
- Choose "Sales" as the conversion goal.
- Select "Video" as the campaign type.
Naming and Budgeting Your Campaign
- Name your campaign and choose your bid strategy (e.g., Target CPA).
- Set a budget that is comfortable for you.
- Ignore Google's warnings about increasing your budget.
Choosing Default Options
- Choose default options for networks, language, and inventory type.
- Exclude embedded YouTube videos and live streaming videos.
- Include content not yet labeled.
Leaving Audiences Open
- Leave audiences open and let the algorithm figure it out.
- Paste the URL of your uploaded video into the ad group section.
- Create your campaign.
Key Features in Google Ads Dashboard
In this section, the speaker discusses key features within their Google Ads dashboard.
Metrics in Seasoned Campaigns
- Review metrics in seasoned campaigns that have run for a long time.
Overall, this transcript provides an overview of how to set up a YouTube ad campaign with default options and how to review metrics in seasoned campaigns using Google Ads dashboard.
Analyzing Metrics for Successful Campaigns
In this section, the speaker discusses how to analyze metrics for successful campaigns and emphasizes that profit is the most important metric to consider.
Analyzing Metrics for a Successful Campaign
- The speaker looks at average cost per click and CPM to gauge how Google feels about their ads and what kind of traffic they are getting.
- The speaker shows an example of a campaign with lower metrics but higher profit, emphasizing that profit is more important than perfect metrics.
- The speaker demonstrates how they use numbers alone to make judgment calls on which ads to run or turn off. They advise not getting attached to specific ads based on good numbers alone.
- The speaker notes that cost per click should be much lower when targeting multiple countries.
Examples of Successful Campaigns
In this section, the speaker provides examples of successful campaigns and discusses key metrics such as click-through rate and cost per click.
Example 1: Big Winner Campaign
- The first campaign discussed was a big winner with an average cost per click of $1.60 and almost 31,000 recorded sales over its lifetime.
Example 2: Testing in Competitive Niche
- The second campaign had lower metrics due to extensive testing within a competitive niche. However, it still resulted in over 16,000 conversions.
Example 3: Recent Success in Weight Loss Niche
- The third example showed recent success in the weight loss niche with a high click-through rate of over 2% and a low cost per click of $1.03.
Overall, the speaker emphasizes that profit is the most important metric to consider and that analyzing metrics alone can help make informed decisions about which ads to run or turn off.