Cómo vender cursos online sin plataforma (GRATIS)

How to Sell Online Courses Without a Platform

Introduction to Selling Courses

• The speaker, Mariano Platner, emphasizes that it is not necessary to have a platform or website to sell online courses, which is beneficial for those starting with limited funds.

• Mariano introduces himself as the co-founder of Tiend App and explains the purpose of the video: teaching how to sell courses without relying on any platform.

Common Mistakes in Course Creation

• Many individuals make the mistake of investing too much time and money into technology when creating their first online course.

• The best way to determine if people are willing to pay for your course is by selling it immediately rather than waiting.

Key Components for Selling Courses

• The process consists of three main components: social media for customer acquisition, payment methods for transactions, and tools for content delivery.

• By focusing on these three areas, one can start selling courses without incurring fixed costs or high commissions.

Importance of Social Media

• Social media plays a crucial role in promoting your course; potential customers need to know about your product before they can purchase it.

• Effective promotion through social media posts or paid advertising is essential for success in selling online courses.

Payment Methods

• To facilitate payments, simple tools like Mercado Pago or PayPal can be used. You generate a payment link and share it with customers after confirming receipt of payment.

• Other valid payment options include traditional bank transfers, cryptocurrencies, or cash; ensure you receive payment before sharing course content.

Delivery Options for Course Content

• Three initial methods used by businesses (now using Tiend App) include:

• Uploading files directly to Google Drive and sharing access links.

• Using YouTube by uploading videos privately and granting access via email.

• Sending course files directly through messaging apps like WhatsApp.

Google Drive Method

• Google Drive allows users to upload various file types (videos, templates), making it versatile for different course materials.

YouTube Method

• Videos uploaded on YouTube can be shared privately with buyers by adjusting visibility settings accordingly.

Messaging Apps Method

Selling Online Courses: Pros and Cons

Manual Sales Process

• Directly linking to Google Drive or Dropbox allows for easy file sharing of course materials, enabling online course sales without platform investment.

• This method is labor-intensive; managing sales and content delivery can become overwhelming, especially with high sales volume.

• The manual approach may appear unprofessional, potentially harming credibility depending on the niche or subject matter.

• Sharing files directly increases the risk of piracy, making content less secure compared to using a dedicated platform.

Transitioning to Professional Platforms

• Despite drawbacks, starting with this method can be effective for initial sales; once a solid customer base is established, transitioning to a professional platform is advisable.