Cómo publicar en LinkedIn: Guía para principiantes
How to Start Publishing on LinkedIn
Introduction to LinkedIn Publishing
- The video aims to teach beginners how to start publishing posts on LinkedIn from scratch.
- It is presented as a basic tutorial for those who have never published on the platform before.
Creating a Post
- To create a post, users click on the "Create Post" option in their LinkedIn profile.
- A classic text post can be initiated by simply typing out content; an example is shared about personal branding and sales discussed via podcast.
Adding Multimedia Content
- Users can enhance their posts by adding images or links.
- If a link is added first, it generates a special preview that includes an image from the linked content.
Additional Features of Posts
- Users can create events or surveys directly through the post creation interface, allowing for engagement with followers.
- Documents such as PDFs can also be uploaded, which convert into carousel formats when shared.
Scheduling and Publishing Posts
- There’s an option to schedule posts for later publication; however, including links may reduce reach due to platform algorithms.
- Once satisfied with the post's content and settings, users can publish it directly to their feed.
Examples of Effective Posts
- The presenter shares examples of well-structured posts from students showcasing various formats like text, images, videos, and polls.
Conclusion and Call to Action