4 Proven Email Marketing Templates

Email Marketing: 4 Profitable Templates for Copywriters

In this video, Alex discusses the importance of email marketing and shares four profitable email templates that copywriters can use to engage and convert subscribers.

The Future of Email Marketing

• Email marketing is still relevant today with 92% of adults in the US using email.

• While other marketing channels are on the rise, email remains one of the most effective ways for businesses to communicate with their audience.

Click Magnets

• Click Magnets are short, conversational messages that rely heavily on a call-to-action to pique your prospects' curiosity or trigger a micro-commitment.

• They can drive a massive amount of clicks when paired with a compelling subject line and are fantastic for reviving dead leads or starting a dialogue with your prospects.

• One example is Dean Jackson's "9-word email" which goes something like "Alex, are you still interested in [BLANK]..." where [BLANK] is whatever topic, niche or product you're writing for. Another example used in Real Estate is "Joe, are you still looking to buy a house in Ohio?"

• Short emails have the power to garner clicks quickly but leave little room to address customer objections or pre-frame a sale. The goal is to start a conversation and continue it post-click on your site by communicating value and building trust.

Heavyweight Emails

• Heavyweight Emails are longer than Click Magnets but work well because they provide more information about your product or service.

• They require more time commitment from readers but also allow you to develop trust by addressing customer objections and pre-framing sales.

• One example is the "Problem-Agitate-Solve" formula where you identify a problem, agitate it by highlighting its negative effects, and then provide a solution.

• Another example is the "Before-After-Bridge" formula where you describe the customer's current situation (before), paint a picture of their desired outcome (after), and bridge the gap between the two with your product or service.

Story-Based Emails

• Story-Based Emails are engaging because they tell a story that resonates with your audience and highlights how your product or service can help them achieve their goals.

• They work well because people remember stories better than facts or figures.

• One example is the "Hero's Journey" formula where you take your reader on a journey from their current situation to their desired outcome, positioning them as the hero of their own story.

Recap

• Email marketing is still relevant today and one of the most effective ways for businesses to communicate with their audience.

• Click Magnets are short, conversational messages that rely heavily on a call-to-action to pique your prospects' curiosity or trigger a micro-commitment. They work well for reviving dead leads or starting a dialogue with your prospects.

• Heavyweight Emails are longer but work well because they provide more information about your product or service and allow you to develop trust by addressing customer objections and pre-framing sales.

• Story-Based Emails are engaging because they tell a story that resonates with your audience and highlights how your product or service can help them achieve their goals.

Writing Effective Emails

In this section, the speaker discusses how to write effective long-form emails that hook the reader's attention and keep them engaged.

Key Elements of Long-Form Emails

• The key to any long-form email is to hook your reader’s attention right away by telling a story that’s believable, relatable, and valuable.

• Use personal stories to authentically share the benefits and potential results that readers can expect to achieve with your product or service.

• Strategically use storytelling to open loops and create highly committed and highly-engaged readers.

• Keep paragraphs short and format emails so they’re narrow and easy to read.

Fire Sale Email Template

• The fire sale email template is a classic way of making quick sales by offering discounts or premiums, giving strong reasons why you're having a sale, and creating scarcity by giving readers a deadline or quantity limitation.

• This style of email works best when used with an audience you contact regularly who are familiar with your brand.

Soap Opera Email Template

• Soap opera emails create open loops throughout an entire campaign by using serialized storytelling.

• This type of email was pioneered by Andre Chaperon in his Autoresponder Madness Course.

• Tell a story throughout a series of carefully crafted emails, each one leaving the readers wanting more.

• Create valuable touchpoints that help you create a strong connection with your audience.

Conclusion

In this section, the speaker concludes the video by summarizing the three types of email templates discussed: long-form emails, fire sale emails, and soap opera emails.

Summary

• Long-form emails should hook your reader's attention right away using personal stories that are believable, relatable, and valuable. Keep paragraphs short and format emails so they're narrow and easy to read.

• Fire sale emails are a classic way of making quick sales by offering discounts or premiums, giving strong reasons why you're having a sale, and creating scarcity by giving readers a deadline or quantity limitation. This style of email works best when used with an audience you contact regularly who are familiar with your brand.

• Soap opera emails create open loops throughout an entire campaign by using serialized storytelling. Create valuable touchpoints that help you create a strong connection with your audience.

Overall, the speaker emphasizes the importance of crafting effective emails that engage readers and drive conversions.

Email Templates for High Engagement, Conversions, Cash Flow and Brand Loyalty

In this section, Alex shares her four go-to email templates that can help businesses achieve high engagement, conversions, a quick spike in cash flow or increased brand loyalty. She emphasizes the importance of choosing a template that fits your brand voice and audience and nurturing your list with value and love.

Four Go-To Email Templates

• High Engagement Template: This template is designed to create high engagement with your audience by providing them with valuable content that they will find interesting and engaging.

• High Conversions Template: This template is designed to drive conversions by creating urgency and scarcity in your emails. It includes elements such as limited-time offers, countdown timers, and social proof.

• Quick Spike in Cash Flow Template: This template is designed to generate a quick spike in cash flow by offering a special promotion or discount to your subscribers. It includes elements such as clear calls-to-action and urgency.

• Increased Brand Loyalty Template: This template is designed to increase brand loyalty by showing appreciation for your subscribers and making them feel valued. It includes elements such as exclusive content, personalized messages, and rewards programs.

How To Write Killer Subject Lines

In this section, Alex emphasizes the importance of having compelling subject lines that grab the reader's attention. She encourages viewers to watch her marketing tutorial on how to write killer subject lines.

Tips for Writing Compelling Subject Lines

• Importance of Subject Lines: The subject line is the first thing that readers see when they receive an email from you. It needs to be attention-grabbing enough to make them want to open the email.

• Keep it Short and Sweet: Subject lines should be short and to the point. Avoid using long, convoluted sentences that are difficult to understand.

• Personalization: Personalizing subject lines can increase open rates. Use the recipient's name or other personal information to make the email feel more tailored to them.

• Urgency and Scarcity: Creating a sense of urgency or scarcity in the subject line can encourage readers to open the email. Use phrases such as "limited time offer" or "only a few spots left" to create urgency.

Conclusion

In this section, Alex thanks viewers for watching and encourages them to subscribe for more content.

Final Thoughts

• Thank You for Watching: Alex thanks viewers for watching and encourages them to subscribe for more content.

• Subscribe for More Content: Viewers are encouraged to subscribe so they don't miss out on future videos.