5 JUICY Market Research Tips For Copywriters (#4 = 🤯)

Research Tips for Writing Sales Copy

In this video, Alex shares her five research tips for writing sales copy that converts like crazy. She emphasizes the importance of research and market analysis before starting to write.

Google it the right way

• Use Google's phrase match parameters in your search by adding quotation marks around your search term.

• This helps narrow down your research to get targeted search results.

Search online marketplaces

• Check out what other brands are doing to sell similar products and services.

• Competitive research goes a long way to define a clear and distinct USP in your messaging.

• Online marketplaces like ClickBank, Udemy, Coursera, Shopify, Alibaba, Etsy have already done the job of categorizing products by niche or topic.

• Search under your niche category to shortlist browse and review competitor sales pages.

Use social media platforms

• Social media platforms are great sources of information about target audiences.

• Look at comments on posts related to your niche or product to understand customer pain points and desires.

• Join Facebook groups related to your niche or product to see what people are talking about.

Read industry publications

• Industry publications provide valuable insights into trends and developments in your niche or industry.

• Subscribe to relevant publications or blogs in your niche or industry.

• Keep up-to-date with news articles related to your niche or industry.

Conduct surveys and interviews

• Surveys help you gather data directly from potential customers about their needs, wants, and pain points.

• Interviews with experts in your field can provide valuable insights into trends and developments in your industry.

Overall, Alex emphasizes the importance of thorough research before starting any copywriting project. By following these five tips, you can gather valuable information about your target audience and competitors that will help you write sales copy that converts like crazy.

Research Tips for Copywriting

In this section, the speaker shares some tips on how to conduct research for copywriting.

Find Authority Sites in Your Niche

• Look for authority sites in your niche and see what information they share to keep your research relevant and fresh.

• Reference marketing blogs by businesses like HubSpot, OptinMonster, and DigitalMarketer to find lists, stats, and case studies to reference in your copy and content.

Use Up-to-date Content

• Make sure you're not referencing content that's any older than a couple of years.

• Authority sites need to continually update their content to stay an authority site in the mind of Google. So you can usually trust that their information is up-to-date.

• Bookmark these sites in an inspo folder in your browser so you can access them easily.

Use Facebook's Ad Library

• Visit a company's Facebook fan page then navigate down to where it says Page Transparency and click See More.

• Click Go to Ad Library on the pop-up window.

• Filter for all under the geographical targeting drop-down menu or else it will just default to your home country.

• You get to see each and every ad active or inactive that company has run over time.

• This is an awesome way to get inspiration from some of the most creative and effective Facebook advertisers out there.

Ask Your Customers

• Survey your existing customers or prospects and ask them how you can best serve them.

• This is also a great way to create rapport and build trust with your audience before a big promotion.

• Some of the most successful copywriting campaigns started with a very simple survey asking subscribers about their number one challenge they needed help with.

Conclusion

The speaker concludes by encouraging viewers to share their own tips by commenting below. She also invites viewers to check out her video on how to get inside the mind of your customers.

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