Lesson 6: Market Explorer

Introduction to Market Explorer Tool

This section introduces the Market Explorer Tool and its benefits for competitive research in any industry or niche.

Getting Started with Market Explorer

• There are three ways to get started with the Market Explorer tool:

• Create a custom competitive list for your business, adding competitors to analyze market traffic distribution and gain insights into key players.

• Use the "Find Competitors" option if you're new to an industry and unsure about your competitors.

• Analyze by business category to explore a specific market, such as computers and video games.

Growth Quadrant

• The Growth Quadrant is an overview tab that visually represents the players in a market based on total traffic and growth rate. It categorizes domains as niche players, established players, game changers, or leaders.

• Niche players have smaller market shares and slower growth rates. Game changers experience significant growth rates surpassing the market average. Leaders have high traffic volumes and sharp growth rates compared to the market average. Established players have high traffic volumes but relatively lower growth rates.

Top Keywords Widget

• The Top Keywords Widget displays influential keywords driving organic traffic within the analyzed market in a visually appealing word cloud format. Larger keywords indicate higher traffic generation. Hovering over a keyword provides specific search volume and traffic metrics associated with it.

All Domains Report

• The All Domains Report is a comprehensive tool for evaluating the traffic performance of rival websites, providing valuable insights for competitive research.

The transcript is already in English, so there is no need to specify the language in the headings or notes.

New Section

This section provides an overview of the traffic breakdown by acquisition channel and key behavioral metrics in Market Explorer.

Traffic Breakdown by Acquisition Channel

• Direct, Referral, Organic search, Paid search, Organic social, Paid social, Email, and Display ads are the traffic acquisition channels analyzed.

• The combined traffic from different channels can be viewed in the total column.

Key Behavioral Metrics

• Unique visitors, Pages per visit, Average visit duration, and Bounce rate are the key behavioral metrics provided.

• The share of visits metric is determined by calculating the total number of visits generated by each analyzed domain.

• Changes made to the list will automatically update the figures to reflect revised data.

Understanding the Data

• Each column displays a number representing total referral traffic calculated for the selected month.

• A red or green percentage indicates change compared to the previous month - red signifies a loss while green signifies a gain. If no percentage is shown, it means there was no change from the previous month.

New Section

This section highlights how competitive research and monitoring competitors' websites can help with benchmarking and staying aware of industry trends.

Competitive Research Benefits

• Competitive research allows you to see how well your competitors' websites are performing.

• Benchmarking against competitors helps you understand industry trends and identify areas for improvement in your own brand and strategy.

New Section

In this final section, key takeaways from Market Explorer's powerful tools for unlocking competitive insights are summarized.

Key Takeaways

• Market Explorer provides powerful tools for unlocking competitive insights.

• To learn more about the tool or explore Trends, resources on the Semrush blog and knowledge base are available.

• The next video will cover Traffic Analytics, another tool within Trends that offers richer insights on competitors' online strategies.