How To Track HARO Pitches - Template Included

Tracking Harrow Pages - Introduction

In this video, the speaker discusses how to track Harrow pages and determine whether they have been approved or not. They explain that journalists often do not provide notifications regarding the acceptance or rejection of pitches, making it important to have a tracking system in place.

How to Track Harrow Pitches

• Use a Harrow tracking sheet to record the date, media outlet, journalist name, category, and query title for each pitch.

• This allows for easier tracking of Harrow pages.

• Method 1: Search your name on Google using quotation marks and select the desired time frame (e.g., past week).

• Look for articles where your pitch was approved and check if your name or website is mentioned.

• Note whether the link is dofollow or nofollow.

• Method 2: Use Google's site search feature by typing "site:[website] [your name]" to specifically search on the website you pitched to.

• Method 3: Track the author page of a specific journalist by searching their name and media outlet.

• Check for new articles related to your query title and see if your name or website is mentioned.

• Method 4: Check backlinks on your own website using an SEO tool like SEO Ranking.

Using Google Search

The speaker explains how to use Google search effectively to track Harrow pitches.

Method 1: Searching Your Name on Google

• Search your name on Google using quotation marks around it (e.g., "Stephanie Safarian").

• Go to "Tools" and select the desired time frame (e.g., past week).

• Look for articles where your pitch was approved and check if your name or website is mentioned.

• Note whether the link is dofollow or nofollow.

• Record the information in your Harrow tracking sheet.

Method 2: Using Google Site Search

• Type "site:[website] [your name]" in the Google search bar to search for your name specifically on the website you pitched to.

• This helps narrow down the search results and find relevant articles.

• Record the information in your Harrow tracking sheet.

Tracking Author Pages

The speaker discusses how to track author pages to monitor new articles related to your pitch.

Method 3: Tracking Author Pages

• Search for a specific journalist's name and media outlet on Google (e.g., "Tiana Dixon Homes and Gardens").

• Look for their author page, which often contains their latest articles.

• Copy the link of their author page and link their name in your Harrow tracking sheet.

• Regularly check their author page for new articles related to your query title.

• If your name or website is mentioned, record it in your Harrow tracking sheet.

Checking Backlinks on Your Website

The speaker explains how to use SEO Ranking tool to check backlinks on your own website.

Method 4: Checking Backlinks

• Use an SEO tool like SEO Ranking to check backlinks on your website.

• Go to the backlink checker feature of SEO Ranking.

• This allows you to see if any websites have linked back to yours, indicating that they may have approved your pitch.

• Record this information in your Harrow tracking sheet.

It is recommended to use a trial version of SEO Ranking, which can be accessed through an affiliate link provided by the speaker.

Introduction to MamaList.com

The speaker introduces MamaList.com.

MamaList.com Features

• MamaList.com is a platform where you can get a full report on backlinks.

• To access the full report, click on "Get Full Report" button.

Tracking New Backlinks with SEO Ranking

The speaker explains how to track new backlinks using SEO Ranking.

Steps to Track New Backlinks

• Go to the "Backlinks" section in SEO Ranking.

• Click on "New Backlinks" to track only the new backlinks acquired in the last 30 days.

• Sort the backlinks by newest first for easier tracking.

• Identify and select the newest backlinks acquired for further analysis.

Timeframe for Acquiring Backlinks

The speaker discusses the timeframe for acquiring backlinks and mentions differences between SEO Ranking and Ahrefs.

Timeframe for Acquiring Backlinks

• SEO Ranking usually takes three to four weeks to acquire backlinks.

• Ahrefs typically scrapes all the backlinks within a week.

• Journalists may publish articles with backlinks months later, so it's important to periodically check for new backlinks using tools like SE Ranking.

Importance of Combining Multiple Methods for Tracking Backlinks

The speaker emphasizes the importance of combining multiple methods when tracking backlink acquisition, especially when conducting outreach for clients.

Importance of Combining Methods

• Combining methods such as checking SE Ranking, Google indexing, manual search, and other tools is crucial when tracking multiple clients' outreach efforts.

• It can be challenging to track everything with just one simple method.

• The speaker recommends using a combination of methods to ensure comprehensive tracking.

Conclusion and Call to Action

The speaker concludes the video and encourages viewers to download a template for writing pitches and utilize hero outreach for effective brand promotion.

Conclusion and Call to Action

• Tracking hero pitches requires a combination of methods.

• Viewers are encouraged to download the provided pitch template from the speaker's website.

• Utilizing hero outreach is highly recommended as an effective way to promote brands.

Timestamps have been associated with relevant bullet points.