DI 5 Hydrabad NIRISHA Dettol Icy cool user 04 09 2026,video

Understanding Consumer Preferences

Introduction to Feedback Collection

• The speaker is gathering feedback from various individuals about their purchasing habits, preferences, and dislikes regarding products.

• The aim is to collate this feedback and share it with the company for potential improvements in their offerings.

Daily Routine of a Housewife

• The interviewee identifies as a housewife, detailing her daily routine which includes preparing meals for her husband and father-in-law who work outside.

• She mentions engaging in household chores like washing dishes and spending free time on social media platforms such as Instagram and YouTube.

Social Media Engagement

• On Instagram, she enjoys watching reels related to cooking and fashion influencers.

• YouTube content she follows includes kitchen decor, housekeeping tips, and cooking tutorials.

Product Usage Insights

Personal Care Products

• When asked about body wash or shower gel usage, she states that she primarily uses soap instead of gels.

• Currently, she uses Dove soap but has also used Dettol Cool during summer months for its refreshing properties.

Face Wash and Other Products

• She occasionally uses face wash when wearing makeup or dealing with oily skin; currently using Ponds brand.

• Additionally, she uses shampoo regularly along with Parachute coconut oil for hair care.

Weather Impact on Product Choice

Seasonal Preferences

• The interviewee describes the current weather in Hyderabad as sunny around 3 PM.

• She recognizes several cool soaps available in the market including Dettol Cool and Synthol but prefers Dettol due to past experiences with Synthol being ineffective.

Brand Loyalty and Purchase Decisions

Switching Brands

• She switched from Synthol to Dettol Cool two years ago after discovering it at a supermarket while shopping for groceries.

• Her preference for Dettol stems from its refreshing qualities that help alleviate sweatiness and itching caused by pollution.

Family Usage Patterns

• Family members also use Dettol Cool during summer months primarily due to concerns over sweatiness and germs associated with outdoor activities.

Product Evaluation Criteria

Likes About Dettol Soap

• Key benefits include instant cooling effects that refresh the body while effectively cleaning skin impurities like sweat and bacteria.

Dislikes Regarding Scent Strength

• While discussing scent preferences, she notes that the fragrance should be moderate; strong scents can lead to headaches.

Packaging Review Insights

Packaging Impressions

• If reviewing packaging design, she'd highlight its appealing blue-and-white color combination along with effective branding claims like "deep cleaning."

Overall Product Review

• In her product review summary, she appreciates the strong fragrance but suggests it could be toned down slightly for comfort.

Pricing Considerations

Cost Perception

• When asked about pricing fairness, she feels that the cost of Dettol Cool is somewhat high compared to what she'd expect (around 30 rupees per piece).

Conclusion on Cooling Effectiveness

• She confirms experiencing noticeable cooling upon application of the soap which enhances her bathing experience.

Cooling Soap Experience and Preferences

Initial Impressions of Cooling Effect

• The cooling effect of the soap is described as refreshing, providing a long-lasting sensation on the body.

• The cooling lasts for about two to three hours, contributing to a feeling of deep sleep after bathing.

• The cooling sensation is characterized as balanced—not too mild or intense—starting immediately upon application.

Comfort Level and Refreshing Qualities

• Users find the cooling comfortable rather than intense, with a moderate level that feels refreshing.

• The soap is perceived more as refreshing than medicinal; it provides a pleasant experience without medicinal qualities.

Duration and Efficacy

• A duration of two to three hours for the cooling effect is deemed sufficient by users.

• Two types of soaps are compared: one being Dettol and another new brand claiming double the lasting cooling effect.

Brand Preference and Trust

• Preference leans towards Dettol due to past experiences with other brands lacking in refreshment.

• Users express loyalty to trusted brands like Dettol over newer products despite their claims.

Fragrance Considerations

• The fragrance of the soap is noted as too strong for some users, leading to dissatisfaction.

• Fragrance is considered important in soaps, with suggestions for moderation in strength.

Germ Protection Importance

• Germ protection is highlighted as crucial, especially during daily activities that lead to sweating.

• Users emphasize that effective germ removal should be an essential feature of any soap used.

Ranking Key Features

• When ranking features, freshness takes priority over cooling and fragrance among users' preferences.

Awareness of New Products

• Discussion includes awareness of new products like Dermicool seen during grocery shopping.

Comparison with Dermicool

• Dermicool's advertisement highlights its similarity to Dettol but emphasizes unique ingredients aimed at freshness and coolness.

User Experience Feedback

• Users appreciate how Dermicool addresses sweat-related irritation while promoting relaxation through its use.

Final Thoughts on Product Choices

• Overall satisfaction ratings suggest a preference for Dettol IC Cool at 4 out of 5 based on user experiences.