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In this section, the speaker introduces themselves as Vadim and provides a step-by-step guide on how to start selling on Ozon. The focus is on sharing personal experiences and practical advice without promoting courses or consultations.

Getting Started with Selling on Ozon

• Starting to sell involves understanding all aspects of the process, including adding products and more. The speaker promises a detailed walkthrough based on personal experience.

• Eligibility criteria for selling on Ozon are discussed. Self-employed individuals and legal entities in Russia can sell on the platform. Restrictions exist for self-employed sellers regarding the categories of products they can sell.

• Self-employed individuals now have the opportunity to sell both self-produced goods and items from Ozon's warehouse. There is a revenue threshold requirement for self-employed sellers.

Setting Up an Individual Entrepreneurship (IE)

• Opening an IE through Tinkoff Bank is highlighted as a simple and free process. Detailed steps include providing personal information, selecting business activities, choosing tax regimes, and submitting necessary documents.

• After submitting details online, a bank representative will contact you to finalize the process within 3-5 working days. An account for business transactions will also be opened with initial months of free service.

Registering Seller Account on Ozon

• Registering a seller account involves receiving bonus points by following the provided link. Steps include creating a new company profile, selecting legal form (e.g., IE), entering business details like INN, choosing product categories, and specifying available stock quantities.

• Additional steps in setting up the seller account include verifying personal information, inputting legal address details matching those used during IE registration via Tinkoff Bank, and linking bank account information for transactions.

Detailed Guide on Product Listing and Certification

In this section, the speaker discusses the process of listing products for sale online, focusing on certification requirements and creating product cards.

Understanding Certification Requirements

• When selling products that require certification or declaration, it is essential to have the necessary documentation either obtained from suppliers or self-generated.

• A refusal letter can be created for products not mandatorily requiring certification. This document clarifies that the product does not need certification or declaration.

Creating Product Cards

• Before listing products in certain categories, it is crucial to upload quality documents like certificates or declarations. Failure to do so may prevent sales in those categories.

• Category selection during product card creation is vital as changing it later requires contacting support and may not be possible for all products.

Setting Up Product Information

• Detailed steps for creating a product card include manual entry of product names, careful category selection, and brand information input.

• Adding barcodes simplifies inventory management; prices, dimensions, weight details should be accurately filled out following platform guidelines.

Optimizing Brand Presence and Product Details

This segment covers enhancing brand visibility through detailed product information and optimizing searchability with keywords.

Brand Representation

• Including brand logos and names in product listings boosts credibility and trust among customers. It also aids in filtering by brand during searches.

Detailed Product Information

• Filling out essential fields like brand enhances search ranking and customer trust. Adding logos on images reinforces brand identity.

• Registering trademarks or using unique brand names can elevate branding efforts but requires logo uploads for verification purposes.

Keyword Optimization

• Strategically selecting keywords improves search results; adding relevant phrases increases visibility when customers search for specific items.

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In this section, the speaker discusses the importance of filling out specific fields when selecting children's products, the variations in certification requirements between children's and adult products, and considerations such as warranty periods, country of manufacture, production type, and packaging quantity.

Filling Out Product Details

• Children's products may require certifications that adult products do not.

• Consider warranty periods based on the country of manufacture.

• Distinguish between handmade artisanal items and factory-produced goods.

• Provide detailed information if multiple packaging units are involved.

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This segment focuses on the importance of including keywords, descriptions, and product dimensions while filling out product details. The speaker emphasizes the need for thoroughness before saving the product listing to ensure accuracy.

Including Key Information

• Emphasize keywords, descriptions, and accurate product dimensions.

• Verify all fields are correctly filled out before saving the product listing.

• Products undergo moderation after submission; patience is required during this process.

New Section

Here, the discussion centers around commission fees charged by Ozon for selling products. Various aspects of unit economics and pricing strategies are explored in relation to sales through different channels.

Understanding Commission Fees

• Ozon charges a commission fee based on sales from their warehouse.

• Commission rates vary depending on categories; e.g., 13% for a specific category.

• Additional fees include acquiring costs for payment processing (equiring).

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This part delves into how commissions are calculated at Ozon. It covers various expenses such as logistics costs, storage fees based on Bio system criteria, and nuances related to different selling methods.

Calculating Commissions

• Breakdown of expenses includes logistics costs and last-mile delivery charges.

• Different selling methods impact commission structures (e.g., FBS system).

• Storage fees vary based on item volume; larger items incur higher storage costs.

New Section

The focus here is on internal processes at Ozon regarding deductions for returns handling logistics. The speaker highlights additional charges like return processing fees that sellers should be aware of when calculating overall expenses.

Internal Processes & Deductions

• Insights into deductions for return logistics handling at Ozon.

• Sellers bear costs for return processing services provided by Ozon.

Supply Chain Management on Ozon: Setting Up Deliveries

In this section, the speaker explains how to set up deliveries on Ozon, focusing on selecting warehouses and delivery options based on location.

Selecting Warehouses and Delivery Options

• When making a delivery through Ozon, the platform assists in determining the quantity of goods and which warehouses to ship to.

• Users can choose specific warehouses for delivery based on their city or opt for cross-docking services if they are in a different location.

• The process involves selecting the destination warehouse, such as Kazan, and specifying the pickup point for the goods.

• Choosing cross-docking allows for faster delivery within 5-6 days at a cost, while traditional deliveries involve selecting a specific warehouse without cross-docking services.

Preparing Shipments and Delivery Slots

This part covers preparing shipments by adding products, selecting time slots for delivery, and entering necessary shipment details.

Adding Products and Time Slots

• Products can be added directly from the catalog without downloading Excel files; quantities can be specified easily during this process.

• To prepare for shipment, users need to select a time slot for delivery within a specified timeframe that suits them best.

• Details like vehicle information and cargo quantity must be entered before saving and downloading shipment labels.

Working with FBS System: Selling from Seller's Warehouse

Exploring how to sell products stored at the seller's warehouse using the FBS system on Ozon.

Using FBS System

• Sellers can store their products at their own warehouse until orders come in; then they ship them to convenient pickup points like an Ozon sorting center or warehouse.

• Setting up one's warehouse involves providing essential details like name, address, contact number, speed of delivery (standard vs. real), etc.

Configuring Delivery Methods in FBS System

Configuring various aspects of delivery methods within the FBS system based on product types and shipping preferences.

Configuring Delivery Methods

• Differentiating between standard vs. express deliveries based on geographic coverage and choosing working days at the warehouse are crucial steps.

• Selecting appropriate working days at the warehouse along with assembly times is essential for efficient order processing.

Selecting Pickup Points & Printing Documents

Discusses choosing pickup points for deliveries, printing necessary documents like handling receipts efficiently within the system.

Pickup Points & Document Printing

• Users need to select suitable pickup points such as sorting centers or other designated locations when finalizing deliveries.

Detailed Guide on Order Processing and Tools for Online Selling

In this section, the speaker provides a detailed guide on order processing, including updating stock levels, downloading templates, and handling issues with delivery addresses.

Updating Stock Levels and Order Processing

• The process begins by updating stock levels in the system after activating the warehouse.

• It is essential to download a template in Excel, enter product codes and quantities, select the warehouse name, and upload the file to update stock levels.

• Issues may arise post-updating stock where products cannot be added to the cart due to no available delivery addresses. This issue may resolve within 24 hours or requires contacting support.

Troubleshooting Orders and Handling Returns

This section focuses on troubleshooting orders that encounter issues like unavailability of shipping addresses and provides insights into handling returns efficiently.

Troubleshooting Orders

• Detailed steps are provided for processing orders through FBS platform, from order assembly to shipment preparation.

• Specific dates for order shipments are set by the platform; printing necessary documents like transport invoices is crucial for successful order processing.

Handling Returns

• Instructions are given on handling returns at pickup points or sorting centers, emphasizing the need for proper documentation such as transport invoices.

• Packaging requirements are highlighted; using opaque packaging materials is essential as per FBS guidelines to avoid rejection of products during pickup.

Utilizing Promotional Tools for Product Promotion

This part delves into leveraging promotional tools like discounts and review incentives to enhance product visibility and sales performance.

Promotional Tools

• The speaker discusses utilizing promotions through discounts offered by platforms like Ozon to attract customers effectively.

• Creating custom promotions with specific discount thresholds ensures compliance with platform regulations while maximizing product exposure.

Review Incentives

• Encouraging customer reviews through point-based incentives can boost product ratings and attract new buyers effectively.