КЕЙСАРИУМ UDS • «Моё место» • Прокофьева Дарья

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Introduction of the second participant, Daria, who manages a cafe and shares her experience with loyalty programs.

Daria's Introduction and Experience

• Daria manages a cafe named "My Place" in Chelyabinsk.

• She previously used another service for 3 years but found it lacking during menu changes.

• With the launch of a new menu, she sought better communication tools for her 1300 clients.

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Daria discusses her transition to using UDS service for improved customer communication and marketing strategies.

Transition to UDS Service

• Daria lacked a suitable service for notifying clients about menu changes.

• After integrating 1300 clients into UDS, she focused on online orders and delivery development.

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Implementation of online ordering, delivery services, and feedback mechanisms through UDS platform.

Implementation of New Services

• Online order acceptance and direct payment integration were key improvements.

• Previous communication via WhatsApp was replaced by more efficient methods through UDS.

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Importance of employee performance evaluation and customer feedback facilitated by UDS platform.

Employee Evaluation and Customer Feedback

• Utilizing UDS helped in assessing staff performance and gathering valuable customer feedback.

• Customers can provide real-time feedback post-payment, aiding in service improvement efforts.

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Leveraging cross-marketing opportunities and automation features within the UDS platform for enhanced customer engagement.

Cross-Marketing Strategies

• Automation features like cross-marketing streamlined partnerships with other businesses.

• Manual processes such as certificate exchange were automated through UDS, enhancing efficiency.

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Reviewing outcomes achieved through utilizing the UDS platform for business growth and operational enhancements.

Outcome Assessment

• Reflecting on results obtained from implementing various features within the UDS system.

Detailed Business Strategies Discussion

In this section, the speaker discusses various business strategies implemented, including creating a gift certificate promotion for International Women's Day and analyzing its impact on customer engagement and revenue.

Creating Gift Certificate Promotion

• Created a news post with a congratulatory message for International Women's Day, offering gift certificates that customers could claim online.

• Noted a significant increase in establishment traffic and revenue due to the successful utilization of the gift certificate promotion.

• Highlighted a loyal customer, Irina, with 268 visits, showcasing the effectiveness of personalized marketing efforts.

Cost-Efficient Marketing Strategies

• Saved approximately 350,000 rubles by utilizing push notifications instead of SMS for promotions.

• Leveraged daily changing business lunch menus to attract customers through timely push notifications and achieve high engagement rates.

Customer Engagement and Loyalty Programs

• Discussed the positive impact of business lunches on customer traffic during off-peak hours.

• Mentioned loyalty program benefits such as cashback rewards up to 40% based on recommendations and high customer ratings from social media platforms.

Utilizing Social Media Platforms

• Acknowledged the significant influx of customers from VKontakte (VK), emphasizing the platform's effectiveness in driving traffic.

• Explored how aggregator-search engines contributed to attracting new customers through gift certificate promotions.

Monitoring Performance Metrics

• Emphasized the importance of tracking gift certificate usage and customer interactions to optimize marketing strategies effectively.

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In this section, the speaker discusses implementing additional motivation for employees through a loyalty system in their establishment.

Implementing Additional Motivation

• The speaker mentions resistance from some employees who do not want to participate and may sabotage efforts.

• Detailed how scripts are implemented for employees to follow, tracking their adherence to these scripts and providing motivation through digitized customer rewards.

• Employees are categorized based on digitized customer interactions, with incentives like meal credits given based on performance.

• A loyalty system is described where 1% of all purchases by digitized customers contribute to bonuses that can be used within the establishment.

• Employees receive perks such as increased cashback and the ability to fully pay with accumulated points, enhancing their desire to promote the loyalty system.

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This section delves into the practical implementation of loyalty programs and the positive outcomes observed.

Practical Implementation and Positive Outcomes

• The speaker expresses satisfaction with the listener's adoption of advice on implementing a loyalty program, noting visible improvements in statistics related to transactions and digitalization.

• Questions about recommendations for colleagues in similar industries are raised, emphasizing the effectiveness of integrating loyalty programs like YUS without external implementation services.

• Emphasizes taking initiative in exploring new opportunities and staying current with digital trends for competitiveness in evolving markets.

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This part focuses on adapting to changing environments by embracing new tools and strategies for enhanced business performance.

Adapting to Change

• Encourages proactive adoption of new tools when presented with opportunities for growth and improvement.

• Highlights benefits such as tracking traffic sources, attracting new customers through digital platforms like YUS, and leveraging online reviews effectively.

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The discussion revolves around various payment methods and options available for customers, including pre-ordering and payment through mobile applications.

Payment Methods and Options

• Detailed discussion on payment methods like pre-ordering and payment through mobile apps.

• Mention of Dasha's payment options, including mobile app payments, self-pickup, bank transfers, and immediate online payments.

• Introduction to a loyalty program with different subscription options for sending newsletters.

• Exploring the concept of loyalty programs and the ability to purchase additional services or features within them.

• Emphasizing the importance of understanding customer preferences through loyalty programs tailored to individual businesses.

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The conversation delves into the implementation of pre-orders in a cafe setting, considering customer perceptions and positioning strategies.

Implementing Pre-orders in Cafes

• Suggestion to visit a cafe in Chelyabinsk for a firsthand experience of pre-ordering processes.

• Discussion on loyalty programs as tools for understanding customer behavior and preferences.

• Highlighting the need to personalize loyalty programs based on individual business characteristics and customer segments.

• Exploring how loyalty programs can enhance guest experiences by offering exclusive benefits beyond discounts.