The 5 Biggest Customer Objections & How To SMASH Them With Killer Copywriting

Overcoming Customer Objections in Sales Copy

In this video, Alex discusses the importance of addressing customer objections in sales copy and how to overcome them. He emphasizes that objections are a natural part of the decision-making process and should be addressed early on in the sales page copy.

The Importance of Addressing Customer Objections

• Some prospects will always have doubts about a product or service.

• People will only read past the headline of a sales page to figure out a reason not to buy from you.

• Ignoring objections won't make them go away; they're there whether you call them out or not.

• Welcoming objections is important for resolving them early on in your sales page copy.

How to Overcome Customer Objections

• Resistance is an indication of interest; those who express an objection are more likely to become customers than those who leave without expressing anything.

• The longer a prospect holds an objection, the stronger it becomes, so it's important to address objections early on.

• Objections are also useful market research mechanisms for identifying where prospects get hung up.

• Overcoming objections is one of the best ways to create real connection with your audience and increase conversions.

Using Sales Page Copy to Address Objections

• Clicking the link in the description below will take you through Alex's sales page that addresses five common customer objections and how he overcame them in his copy.

• This process can be used as a checklist when writing your own sales pages to ensure all potential objections are addressed.

Overcoming Common Sales Objections

In this section, the speaker discusses common sales objections and how to overcome them.

Reasons for "I don't need this" objection

• Lack of awareness of what is being offered

• Trying to appeal to everyone instead of calling out target audience

• Focusing too much on product features instead of communicating why prospect needs it.

Overcoming "I don't need this" objection

• Have a clear Unique Selling Proposition (USP)

• State USP early on in sales page

• Explain how product relates to specific problem that prospect is facing

• Call out who the product isn't for to get buy-in from people who it is for.

Overcoming "Too good to be true" or "Too complicated" objections

• Provide social proof such as facts, case studies, testimonials, and explanations that clearly state what makes your product credible.

• Give as much proof as possible so prospects don't leave your page and do research elsewhere.

• Make their lives easier by showing evidence and assurance that your product does what you say it does.

Overcoming "Why you?" objection

• Include credibility factors on sales page such as bio, story behind why you made the product, and accomplishments.

• Be transparent and show yourself if brand has a face/personality behind it.

• People are more inclined to believe your product or service if they have a reason to relate to the person/team behind the brand.

Overcoming "It's too cheap" objection

• Focus on total value of your product instead of just price.

Creating a Compelling Offer

In this section, Alex discusses how to create a compelling offer that will convert prospects into customers. He covers the importance of having a clear value proposition, explaining the value price gap, and using an FAQ section to overcome confusion and overwhelm.

Clear Value Proposition

• A clear value proposition is essential for converting prospects into customers.

• List down everything that a member would get when they join the program.

• Include the total value of each feature should they be sold separately or obtained elsewhere.

Explaining the Value Price Gap

• Explain why you're offering a discount.

• Release the program at a special founding-members price.

• Clearly state why you are offering a discount in your copy.

Overcoming Confusion and Overwhelm with an FAQ Section

• Use an FAQ section to overcome confusion and overwhelm.

• FAQs are a great way to simplify and showcase left-brain information that will help overcome confusion and overwhelm.

• Reiterate objections covered in the video in your FAQ section to smash those objections.

• Use your FAQ section to combat any follow-up objections that you weren't able to address earlier in the copy, and address any other concerns or questions your prospects might have.