I Paid Alex Hormozi $35,000 For 12 Hours, Here's What I Learned

Value Acceleration Method Workshop Insights

Overview of the VAM Workshop

• The speaker recently attended a workshop with the Hormosi team focused on the Value Acceleration Method (VAM), which is beneficial for business owners generating over a couple hundred thousand dollars in annual revenue.

• Participants ranged from businesses earning a few hundred thousand to those exceeding $10 million, showcasing diverse company sizes and industries.

Key Takeaways from the Workshop

• The speaker previously attended this workshop series and found it valuable, leading to their return for further insights and execution strategies.

• Observations included learning from how the Hormosi team's operational standards have improved since last year, emphasizing professionalism and presentation.

Event Structure and Environment

• The event featured a smaller group of eight businesses, allowing for deeper discussions compared to previous workshops that had around 20 participants.

• Notable elements included visual displays like the "money models" book and Guinness World Record shrine, fostering community spirit among attendees.

Diverse Business Representation

• A variety of business types were present, including consultants, AI startups, information businesses, and agencies. This diversity prompted reflections on attracting broader audiences without losing focus on specific content areas.

Team Dynamics and Engagement

• The Hormosi team demonstrated compassion by adjusting their communication style based on attendees' varying levels of expertise in industry terminology.

• They effectively oscillated between advanced concepts for experienced individuals while simplifying explanations for beginners.

Attention to Detail in Presentation

• Attendees received high-quality branded notebooks and pens that enhanced note-taking experiences; this attention to detail reflected an elevated internal standard within the organization.

• The speaker noted how such thoughtful touches can inspire others to improve their own standards in business practices.

Investing in Education and Organizational Structure

Reflections on Learning Experience

• The speaker describes an intense working day where they felt they condensed six months of learning into eight hours, highlighting the value of immersive educational experiences.

Goals for 2026

• The speaker expresses a desire to invest more in personal education through masterminds and workshops that allow for deep learning over extended periods.

Survey Completion Strategy

• At the end of events, participants are required to complete a survey before leaving, ensuring high completion rates. This strategy is seen as effective for gathering feedback.

Follow-Up Call Incentive

• To access call notes from the event, attendees must schedule a follow-up call with team members. The speaker considers implementing similar strategies in their own programs to enhance engagement.

Organizational Priorities for 2026

Organizational Structure Focus

• With team growth nearly tripling, the speaker recognizes the need to refine internal procedures and clarify organizational structure based on revenue level insights gained at the event.

Job Descriptions Clarity

• Plans include visualizing organizational structure and refining job descriptions to ensure clarity of responsibilities among team members.

Sales Strategy Adjustments

Program Structure Change

• A recommendation was made to flip the sales approach by offering a year-long program upfront instead of upselling after a 16-week course. This aims to increase cash flow and advertising potential.

Media Team Development

Investment in Media Production

• The speaker plans significant investment in YouTube and media production, seeking clarity on structuring a media team effectively based on industry examples.

Enhancing Outbound Communication

Rapid Lead Response Initiative

• Emphasis is placed on improving response times for leads expressing interest, aiming for contact within 15 minutes rather than waiting up to 24 hours.

Live Webinars and Revenue Growth Strategies

The Effectiveness of Live Webinars

• The speaker emphasizes the success of live webinars, noting that when participants engage for over an hour, their likelihood of joining programs increases significantly due to trust in the demonstrated expertise.

Introduction of Paid Challenges

• In November 2025, a paid 3-day challenge was introduced, consisting of three consecutive webinars. Ticket sales helped cover advertising costs and led to significant revenue generation.

Revenue Impact and Strategy Reevaluation

• The success from the November challenge resulted in the highest revenue month for the year. Additionally, many participants who did not enroll in November joined in December, indicating a positive spillover effect.

Scaling Webinar Frequency

• Following discussions with the Hormosi team, there was a push to increase webinar frequency—from once a year to potentially monthly or weekly—highlighting a need for growth and expansion in outreach efforts.

Future Planning and Execution

• The speaker expresses enthusiasm about future plans for 2026, feeling confident that focusing on these strategies will lead to a successful year ahead.