6 Advanced SEO Techniques To Use In 2023 | Neil Patel
Advanced SEO Tactics
In this video, Neil Patel shares seven advanced SEO tactics that can help you improve your website's ranking on Google. He emphasizes the importance of understanding your users and creating a great user experience, leveraging schema markup, expanding your most popular pages, sending link juice to lower-ranked pages, using animated infographics, optimizing for featured snippets, and building a strong brand.
Get to Know Your Users
- Survey your users using tools like SurveyMonkey and Hotjar to find out what they love and what they don't.
- Pay attention to user metrics such as time on site, bounce rates, pages per visitor, and how long your website takes to load.
- Fix issues that are ticking people off or causing them to leave or not buy from you. This will improve conversions and rankings in Google.
Leverage Schema Markup
- Use schema markup to display reviews and star ratings in search results.
- Check out the Yoast SEO plugin if you're using WordPress. It allows you to do schema markup with just a few clicks.
Expand Your Most Popular Pages
- Take your most popular pages and expand them by integrating related long-tail phrases into the content.
- Use tools like Ubersuggest to find long-tail phrases related to the main keyword of the page.
- By expanding the depth of the page with more content, it will rank higher for both head terms and long-tail phrases.
Send Link Juice to Lower Ranked Pages
- Internal link from pages that are doing well to those that aren't ranking as high.
- Over time, the lower-ranked pages will start climbing higher in search results.
Use Animated Infographics
- Leverage advanced animated infographics to stand out from the competition.
Optimize for Featured Snippets
- Optimize your content for featured snippets by providing clear and concise answers to common questions related to your niche.
Build a Strong Brand
- Focus on building a strong brand with a unique value proposition and consistent messaging across all channels. This will help you stand out in search results and attract more traffic.
Leveraging Animated Infographics
In this section, Neil Patel talks about the benefits of using animated infographics to increase traffic and ranking.
Benefits of Using Animated Infographics
- Animated infographics can attract a lot of visitors without any marketing effort.
- Social shares and backlinks generated by animated infographics can help improve website ranking.
Leveraging Roundup Posts
In this section, Neil Patel discusses how roundup posts can be used to generate more traffic and backlinks.
Benefits of Roundup Posts
- By emailing experts in a particular field and getting them to participate in a roundup post, they are likely to share the article on social media and link back to it.
- The links and social shares generated by roundup posts can help improve website traffic and ranking.
Prune and Crop Strategy
In this section, Neil Patel explains how pruning low-performing pages from an old website can help improve the overall authority of the site.
Prune and Crop Strategy
- Cutting low-performing pages from an old website helps redirect authority towards high-performing pages.
- This redirection of authority helps high-performing pages climb even higher in search engine rankings over time.
Conclusion
In this section, Neil Patel concludes his discussion on advanced SEO tactics.
Final Thoughts
- Following these advanced strategies will help websites get more love from Google.
- Viewers are encouraged to subscribe to the channel, like the video, leave comments for further questions or if they need assistance with implementing these tactics.