6 Advanced SEO Techniques To Use In 2023 | Neil Patel

6 Advanced SEO Techniques To Use In 2023 | Neil Patel

Advanced SEO Tactics

In this video, Neil Patel shares seven advanced SEO tactics that can help you improve your website's ranking on Google. He emphasizes the importance of understanding your users and creating a great user experience, leveraging schema markup, expanding your most popular pages, sending link juice to lower-ranked pages, using animated infographics, optimizing for featured snippets, and building a strong brand.

Get to Know Your Users

  • Survey your users using tools like SurveyMonkey and Hotjar to find out what they love and what they don't.
  • Pay attention to user metrics such as time on site, bounce rates, pages per visitor, and how long your website takes to load.
  • Fix issues that are ticking people off or causing them to leave or not buy from you. This will improve conversions and rankings in Google.

Leverage Schema Markup

  • Use schema markup to display reviews and star ratings in search results.
  • Check out the Yoast SEO plugin if you're using WordPress. It allows you to do schema markup with just a few clicks.

Expand Your Most Popular Pages

  • Take your most popular pages and expand them by integrating related long-tail phrases into the content.
  • Use tools like Ubersuggest to find long-tail phrases related to the main keyword of the page.
  • By expanding the depth of the page with more content, it will rank higher for both head terms and long-tail phrases.

Send Link Juice to Lower Ranked Pages

  • Internal link from pages that are doing well to those that aren't ranking as high.
  • Over time, the lower-ranked pages will start climbing higher in search results.

Use Animated Infographics

  • Leverage advanced animated infographics to stand out from the competition.

Optimize for Featured Snippets

  • Optimize your content for featured snippets by providing clear and concise answers to common questions related to your niche.

Build a Strong Brand

  • Focus on building a strong brand with a unique value proposition and consistent messaging across all channels. This will help you stand out in search results and attract more traffic.

Leveraging Animated Infographics

In this section, Neil Patel talks about the benefits of using animated infographics to increase traffic and ranking.

Benefits of Using Animated Infographics

  • Animated infographics can attract a lot of visitors without any marketing effort.
  • Social shares and backlinks generated by animated infographics can help improve website ranking.

Leveraging Roundup Posts

In this section, Neil Patel discusses how roundup posts can be used to generate more traffic and backlinks.

Benefits of Roundup Posts

  • By emailing experts in a particular field and getting them to participate in a roundup post, they are likely to share the article on social media and link back to it.
  • The links and social shares generated by roundup posts can help improve website traffic and ranking.

Prune and Crop Strategy

In this section, Neil Patel explains how pruning low-performing pages from an old website can help improve the overall authority of the site.

Prune and Crop Strategy

  • Cutting low-performing pages from an old website helps redirect authority towards high-performing pages.
  • This redirection of authority helps high-performing pages climb even higher in search engine rankings over time.

Conclusion

In this section, Neil Patel concludes his discussion on advanced SEO tactics.

Final Thoughts

  • Following these advanced strategies will help websites get more love from Google.
  • Viewers are encouraged to subscribe to the channel, like the video, leave comments for further questions or if they need assistance with implementing these tactics.
Video description

Today I’m going to share with you 7 advanced SEO techniques for your business. These SEO tactics should be used in 2023. This type of SEO strategy goes beyond what most digital marketing focuses on and we'll be covering things beyond link building. Are you finding that you’re not getting any results with SEO? That’s because you’re using a lot of tactics that everyone else is already using. Let me share with you seven advanced SEO techniques that will help you grow your business. __________________________________________ RESOURCES & LINKS: “Does Blogging Still Work in 2019?” (video): https://youtu.be/i4CY-XD6agM “The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video): https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s “How I Generated 37,391 Impressions on 1 Blog Post” (video): https://youtu.be/QJUIk3qhQ-w “How Digital Marketing Will Change in 2019” (video): https://youtu.be/b-gwbVJqi9Y Read more SEO tips on my blog: https://neilpatel.com/blog ____________________________________________ ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ The first advanced tactic I have for you is get to know your users. Everyone thinks that SEO is just about on page or link building. But here's the thing, Google wants to rank what's best for the users, first, second, third, fourth, and all the way down the list. The way you get to know what's best for your users is you survey them. By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don't. By adapting your content, your services, your product you're much more likely to get that traffic from Google because you're creating the best user experience. The second tip I have for you is leverage schema markup. You know all those reviews and star ratings that you see when you're doing a search? That's called schema markup. If you're using WordPress, you can just check out the Yoast SEO plugin. It'll allow you to do schema markup with just a few simple clicks. It's worth checking out, makes it easy. And that way you don't have to learn a single thing about coding. The third advanced tactic that I want you to try out is expand your most popular pages. See, content marketing is a big hit or miss game. You create a lot of webpages, a lot of content pages. Some get a ton of traffic, and others don't. And you may be asking yourself why. The links, I did all the best packs to all of my pages. But why are some doing better than others? Well, a lot of times you just won't have the answer. But what you can do, is you take your most popular pages and expand them. The fourth tip I have for you is to send link juice to lower ranked pages. As I mentioned with the previous step, you have some pages that naturally do well, and some that don't do as well. Well, the ones that don't, go to all of your other pages that are doing well and internal link to the ones that aren't. And see if that helps boost them up. What you'll find is over time, those pages that aren't ranking that well will start climbing higher and higher again. Then I want you leverage infographics. You're probably already saying, Neil, I've seen infographics, everyone has them. But no, I don't want you to just leverage any infographics. I want you to leverage advanced animated infographics. Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They're animated by integrating gifs within your infographic they're much more likely to go viral. And you're gonna get way more back links. Then I want you to leverage roundup post. The reason roundup posts are really good, and no one does this. I don't know why. They used to be more popular three or four years ago, but they still work. Let's say you're writing an article on 101 SEO tips, or 31 SEO tips from 31 experts. By emailing all of these experts and getting them to participate, they're not only likely to share your article on the social web, but they're also likely to link back to that article and help promote it. The last strategy I have for you is prune and crop. I know this one's going to seem really hard. When you have an old site and you've been writing content for ages, there's a lot of pages that just won't do well even when you do the internal links and you send link juice to those low ranking. 00:00 - Introduction 00:52 Tip 1 - You Need to get to know your users 02:08 Tip 2 - Leverage Schema MarkUp 02:31 Tip 3 - Expand your most popular pages 03:37 Tip 4 - Boost the pages that aren't doing well 03:59 Tip 5 - Leverage Infographics 04:47 Tip 6 - Leverage Roundup Post #NeilPatel #SEO #SEO2019

6 Advanced SEO Techniques To Use In 2023 | Neil Patel | YouTube Video Summary | Video Highlight