8 USEFUL Digital Marketing Tools To Grow Your Business
8 Useful Digital Marketing Tools
In this video, you will learn about eight digital marketing tools that can help you understand your audience, gather feedback and analytics, build and nurture an audience, and make sales.
Tweak Your Business Title Generator
- Tweak Your Business has a tool called Title Generator that helps generate content ideas based on a search term.
- Import your topic and select whether it is a noun or verb.
- Choose how you would like the results to appear.
- Results are categorized by lists, best, how-to's, questions, etc.
Designrr
- Designrr is a tool to create eBooks and Leadmagnets from existing content.
- Import existing blog posts/articles or start from scratch.
- Select a specific template for your eBook cover and interior.
- Add elements such as Table of Contents, Text, Images, Artwork and change Layout of pages.
Other Tools
Google Analytics
- Google Analytics provides insights into website traffic data.
Hotjar
- Hotjar provides heatmaps of user behavior on websites.
SEMrush
- SEMrush provides SEO analysis for websites.
Hootsuite
- Hootsuite is a social media management platform.
Mailchimp
- Mailchimp is an email marketing platform.
Canva
- Canva is a graphic design platform with templates for social media graphics.
Tools to Improve Your Marketing Strategy
In this section, the speaker introduces several tools that can help improve your marketing strategy.
Top Google Ads Recommendations
- Use Top Google Ads Recommendations to see the most successful advertisers and their best ads.
- Model these ads for your own campaigns.
Bonjoro
- Use Bonjoro to create personal videos that welcome new clients and customers.
- Send videos after someone signs up or subscribes to your newsletter, or after they purchase a product.
- Delight customers and show them you care.
Hotjar
- Use Hotjar's heatmapping tool to understand how users behave on your website.
- Analyze where people are clicking and hovering over.
- Make better decisions about where to place call-to-action buttons and headlines.
Intercom
- Use Intercom to enable a live chat system on your website, as well as a knowledge base, help desk system, product tours, and customer onboarding.
- Install the Intercom widget inside your members' area so you can onboard customers.
- Give users a better experience by welcoming them and following up with them.
ConvertKit
- Use ConvertKit to start building an email subscriber base.
- Sign up for a free account and build an email subscriber base of up to 1000 subscribers until you need to move on
to one of its paid plans.
- Create sign-up forms, landing pages, newsletters, automation campaigns.
OptinMonster
- Use OptinMonster to create lightbox popups, floating bars, scroll boxes, etc.
- Build an email subscriber base by offering special offers in exchange for visitors' email addresses.
- Use exit-intent technology to reduce the amount of sales lost.
Overall, these tools can help you improve your marketing strategy by creating personal connections with customers, understanding user behavior on your website, and building an email subscriber base.