OS 10 ERROS MAIS COMUNS AO ANUNCIAR NO GOOGLE ADS (E COMO RESOLVÊ-LOS)

10 Common Google Ads Mistakes

In this video, Angelina discusses the 10 most common mistakes people make when using Google Ads. She explains how these mistakes can lead to wasted money and ineffective campaigns.

Too Many Keywords

• Having too many keywords in a campaign can lead to poor performance.

• For each keyword, you need at least 10 clicks per day.

• Only use multiple keywords if they are directly related to what you're selling.

Broad Match Keywords

• Using broad match keywords can result in reaching a wider audience than intended.

• Use phrase or exact match instead for more targeted results.

Broad Terms

• Avoid using broad terms that have multiple meanings.

• These terms may attract curious visitors who are not interested in buying your product or service.

Poor Ad Copy

• Your ad copy should be clear and concise, with a strong call-to-action.

• Make sure your ad is relevant to the landing page it leads to.

Not Tracking Conversions

• Without tracking conversions, you won't know which ads are effective and which ones aren't.

• Use conversion tracking to measure the success of your campaigns.

Not Testing Ads

• Testing different ads allows you to see which ones perform better.

• Test different headlines, descriptions, and calls-to-action.

Ignoring Negative Keywords

• Negative keywords prevent your ads from showing up for irrelevant searches.

• Use negative keywords to refine your targeting and improve performance.

Poor Landing Pages

• Your landing page should be relevant to the ad that leads to it.

• Make sure it's easy for visitors to find what they're looking for on your landing page.

Not Bidding Enough

• Bidding too low can result in poor ad placement or no impressions at all.

• Make sure you bid enough for competitive keywords.

Not Using Ad Extensions

• Ad extensions provide additional information to potential customers.

• Use ad extensions to improve the visibility and effectiveness of your ads.

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Segmenting Your Audience for Ads

In this section, the speaker discusses the importance of segmenting your audience for ads and provides examples of how to do so.

Segmenting by Age

• Segmenting your audience by age can help you target specific groups with relevant ads.

• For example, if you are selling a car and know that your target audience is younger people who cannot afford expensive cars, you can segment your ad to only show to people under a certain age.

Specificity in Ad Copy

• Creating specific ad copy can help increase conversions on your website.

• For example, instead of just offering "financial consulting," offer "financial consulting for companies with 10 or more employees."

Importance of Website Quality

• Having a high-quality website that is optimized for conversions is crucial when running ads.

• If someone clicks on your ad and lands on a poorly designed or slow-loading website, they are likely to leave without making a purchase.

• Ensure that your website loads quickly and is optimized for mobile devices.

Avoid Constantly Changing Your Campaign

• Constantly changing your campaign can negatively impact its performance.

• Only make changes if necessary and give them time to take effect before making further adjustments.

The Pitfalls of Consultative Sales Without Proper Evaluation

In this section, the speaker discusses the importance of evaluating consultative sales processes to ensure success.

What Is Consultative Sales?

• Consultative sales involve having potential customers contact you directly rather than purchasing through an online store.

• This process often involves multiple interactions between the customer and sales representative before a sale is made.

Importance of Evaluating Sales Representatives

• It is crucial to evaluate sales representatives to ensure that they are effectively communicating with potential customers.

• If a representative is not able to make a sale, it may be due to their communication skills rather than the product or service being sold.

Testing Salespeople

In this section, the speaker talks about how one can test their salespeople by pretending to be a customer. He also shares his experience of testing three different salespeople and their inability to handle objections.

Testing Salespeople

• One can test their salespeople by pretending to be a customer.

• The speaker tested three different salespeople and found that none of them could handle objections.

• The speaker suggested that the company provide training to help salespeople overcome objections.

• The best way to help the speaker is by subscribing to his channel and activating notifications.

Conclusion

In this section, the speaker concludes the video by encouraging viewers to share it with anyone who may benefit from it.

Conclusion

• Viewers are encouraged to share the video with anyone who may benefit from it.