Become A Copywriter: Top 5 Best Copywriting Books For Beginners

5 Must-Read Books for Copywriters

In this video, Alex shares her top 5 favorite books that every copywriter should read. These books are not just about the formulaic process of copywriting but also delve into psychology and understanding human behavior.

Influence by Robert Cialdini

• The book covers the six shortcuts that guide human behavior: scarcity, authority, consistency, likability, consensus or social proof, and reciprocity.

• Alex recommends using these six shortcuts as a checklist after writing a piece of sales copy to ensure it includes all of them.

• This book is highly recommended as it is one of the most referred marketing books out there.

The Wizard of Ads by Roy H Williams

• The book is about the seven universal laws of advertising and how they relate to human behavior.

• Roy H Williams hosts private workshops for marketers and entrepreneurs at his campus outside Austin called Wizards Academy.

• Alex recommends listening to his podcast called Wizard of Ads where he releases a 5-10 minute episode every Monday.

Breakthrough Advertising by Eugene Schwartz

• This book is considered a copywriting classic and probably one of the most profitable books on copywriting.

• It's extremely rare with only one hardcopy available on Amazon for over $400 dollars. However, there are PDF versions available online.

Made to Stick by Chip Heath & Dan Heath

• The book explains why some ideas stick while others don't and provides practical strategies for making ideas stickier.

• Alex recommends this book for copywriters who want to learn how to make their ideas more memorable and persuasive.

The Adweek Copywriting Handbook by Joseph Sugarman

• The book covers the fundamentals of copywriting, including headlines, bullets, guarantees, and calls to action.

• Alex recommends this book for beginners who want to learn the basics of copywriting.

Overall, these books are highly recommended for anyone interested in learning about copywriting and human behavior.

Top 5 Books for Copywriters

In this video, Alex shares his top 5 book recommendations for copywriters.

Predictably Irrational by Dan Ariely

• Talks about the hidden forces that guide human decisions.

• References a ton of cool studies and statistics on why people act the way they act, and why people buy the way they buy.

• Introduces the concept of decoy pricing which has become a staple in almost all of Alex's sales letters or offers.

Save The Cat by Blake Snyder

• Titled "the last book on screenplay writing you'll ever have to read".

• Recommended by Perry Belcher who is a marketing legend and amazing copywriter.

• Although it is not about copywriting, it provides valuable lateral wisdom from screenplay writing to copywriting.

Other Recommendations

• If you want to learn how to become a copywriter, these are the top 5 books that you should read immediately.

• Comment below with your favorite marketing or copywriting book. If Alex chooses your book to read next, he will send you a thank you in his next video.