Cómo crear buen contenido tú solo - Mentores Emprendedores #37

Name: Cómo crear buen contenido tú solo - Mentores Emprendedores #37
Uploaded: 2023-09-18T12:00:53.000Z
Duration: 1 h 48 min 53 s

Introduction to Mentores Emprendedores

In this section, the host introduces the podcast "Mentores Emprendedores" and its purpose of sharing knowledge and tools for entrepreneurs.

The Podcast's Purpose

The podcast aims to provide entrepreneurs with valuable insights and tools to help them overcome challenges and take their businesses to the next level.

Topic Introduction - Creating Good Content

The host introduces the topic of creating good content and mentions that a guest with expertise in technology-related content creation will be sharing tips.

Guest Introduction

The guest is an experienced content creator in the field of technology, with over 20 years of experience and a large community following.

The guest's expertise will provide valuable insights on creating quality content and growing online communities.

Guest Background and Journey in Content Creation

The guest shares their background story and how they started their journey in content creation.

Guest's Background

The guest is originally from France but currently resides in Peru. They have always been fascinated by technology and video games since a young age.

Their interest in technology led them to explore internet tools, photography, blogging, and eventually writing for technology blogs. They gained recognition through their blog, which opened opportunities for international events related to tech launches.

Eventually, they were hired by a tech company to create content for their blog, which later expanded into having their own segment on television.

Passion for Content Creation and Getting Paid for It

The guest discusses their passion for content creation and how they turned it into a profession.

Pursuing Passion

The guest emphasizes that content creation has always been their passion, even before getting paid for it. They have been creating content since a young age, but now they are fortunate to be able to make a living from it.

They express gratitude for being able to do what they love and get paid for it.

Importance of Practical Tools in Content Creation

The host highlights the importance of practical tools in content creation and mentions the availability of smartphones with advanced features.

Utilizing Tools

The host mentions that having access to tools like smartphones with good cameras and video capabilities has made content creation more accessible than ever before. Even budget-friendly phones can produce decent quality content when combined with good lighting and basic photography knowledge.

Good lighting is crucial for creating visually appealing content, while sound quality is equally important in an audiovisual medium.

The guest shares their personal experience of using an iPhone to create content by optimizing its settings according to the situation, such as adjusting resolution, frame rate, and utilizing additional lighting if necessary.

Conclusion

In this podcast episode, the host introduces the topic of creating good content and invites a guest with expertise in technology-related content creation. The guest shares their background in content creation and emphasizes the importance of passion and practical tools. They highlight the significance of good lighting and sound quality in creating visually appealing and engaging content.

The Importance of Starting with Available Equipment

In this section, the speaker emphasizes the importance of starting to create content using whatever equipment is available, rather than waiting for ideal equipment.

Starting with what you have

It is important to start creating content even if you don't have the best equipment.

A simple webcam or smartphone can be used to record videos and upload them online.

Don't use the excuse of not having the necessary equipment to delay creating content.

Evolving Content and Improving Quality

This section discusses how creating content allows for improvement over time in terms of lighting, audio, and overall quality.

Evolution of content

As you continue creating content, you will naturally improve in areas such as lighting and audio.

Even if your initial setup is basic, you can gradually enhance it as you go along.

The key is to start creating and not let the lack of perfect equipment hold you back.

Overcoming Equipment Limitations

This section highlights examples of individuals who have created successful content using minimal equipment and encourages others to do the same.

Making do with what you have

There are people who have achieved success with just a single webcam or a smartphone setup.

Creativity can overcome limitations; for example, using a mirror as an alternative camera angle.

Don't let limited resources stop you from creating content. Start with what you have and upgrade later when possible.

Choosing Equipment Based on Budget

This section provides insights into choosing equipment based on budget constraints and recommends current options for quality video recording.

Smartphone options

The speaker mentions that the current best options for quality video recording are the iPhone 15 (considering when the video was recorded) and the Galaxy S23 Ultra for Android users.

It is not necessary to invest in expensive equipment right away; smartphones can provide excellent results.

Optimizing Video Settings

This section focuses on optimizing video settings, specifically frame rate, to achieve smoother and more visually appealing content.

Frame rate importance

The speaker recommends setting the frame rate to 60 frames per second (fps) for a smoother look.

Most videos are typically recorded at 30 fps, but increasing it to 60 fps can enhance fluidity and make a difference in viewer perception.

Higher frame rates allow for more flexibility during editing and can be adjusted if needed.

Lighting Tips

This section provides tips on achieving good lighting for videos, including using any available light sources and considering color temperature.

Importance of lighting

Good lighting is crucial for high-quality videos.

Any light source, such as regular household lamps or LED lights, can be used effectively.

White light is generally preferred over yellow light as it allows for better color correction during editing.

Safety Precautions with Lighting

This section emphasizes safety precautions when using different types of lights and warns against potential hazards.

Safety considerations

When using colored gels or filters on lights, avoid placing them directly on incandescent bulbs as they may cause overheating or even fire hazards.

LED lights are generally safer options compared to incandescent bulbs.

Be cautious when handling lighting equipment to prevent accidents or damage.

The transcript provided does not cover all sections of the video.

Tips for Creating Engaging Content

In this section, the speaker provides tips for creating engaging content and discusses the importance of lighting and connectivity.

Lighting and Connectivity

Good lighting can improve the quality of your videos. More light allows the camera sensor to detect you better and enhances the overall video quality. Aim to have sufficient lighting when recording.

Consider using a connector or keeping your phone connected while recording to ensure that it doesn't run out of battery during longer recording sessions.

Maintaining good connectivity is important, especially when live streaming or uploading content. Stay connected to avoid interruptions in your content creation process.

Organizing Content Creation

The speaker shares insights on how they organize their content creation process to keep it interesting and prevent boredom.

Variety of Content

To keep their content creation interesting, the speaker focuses on topics that are constantly evolving, such as new movies, series, video games, or technological advancements.

They also work in television and radio, where they have weekly deliverables like TV segments and radio capsules covering various topics.

The speaker mentions their interest in sharing scientific knowledge that may not receive enough attention among young audiences.

Understanding Algorithms and Audience Engagement

The speaker discusses algorithms and audience engagement strategies for social media platforms.

Algorithmic Impact

The speaker emphasizes the importance of understanding algorithms on platforms like Instagram and Facebook. These algorithms determine whether your content reaches your followers' feeds.

It's crucial to consider algorithm preferences when planning your content strategy. Don't assume all your followers will see every post; instead, aim to create engaging content that aligns with algorithmic preferences.

Promotions through Giveaways/Sweepstakes

The speaker talks about using giveaways/sweepstakes as a promotional strategy to attract new audiences and increase subscriber count.

Giveaways/Sweepstakes

Giveaways/sweepstakes can be effective in attracting new subscribers and expanding your audience reach.

The speaker mentions that giveaways have helped them gain more subscribers and reach a wider audience, including giving away cars as prizes.

By combining giveaways with diverse content, creators can appeal to different segments of their audience and maintain engagement.

Consistency and Time Investment

The speaker discusses the importance of consistency in content creation and the time investment required for creating various types of content.

Consistency

Consistency is key when it comes to content creation. Posting regularly on platforms like Instagram (at least once or twice a day) and sharing stories frequently helps maintain engagement.

On Facebook, the speaker spends around an hour and a half daily posting content.

The speaker emphasizes the need for both variety in content topics and consistency in posting schedules to keep audiences engaged.

These are the main points covered in the transcript.

Importance of Consuming Content for Creativity

The speaker emphasizes the importance of consuming content regularly to fuel creativity and generate ideas. They mention that relying solely on one's own thoughts can be challenging, but by constantly exposing oneself to different forms of content, such as books, movies, and video games, one can find inspiration for their own creations.

Benefits of Consuming Content

Regularly consuming content helps in generating ideas and staying creative.

Reading books or articles can spark interesting topics for discussion or exploration.

Watching reels or videos can provide a fresh perspective on various subjects.

Playing video games can inspire unique viewpoints or insights.

Taking walks in peaceful environments allows for reflection and mental relaxation.

Tips for Creating Engaging Reels

The speaker shares tips for creating reels that have a wider reach and engage the audience effectively. They highlight the importance of capturing attention within the first three seconds, using phrases that grab viewers' interest, and incorporating personal experiences into the content.

Tips for Reel Success

The first three seconds of a reel are crucial in grabbing viewers' attention.

Including your face in the reel is beneficial as it attracts more people.

While filters may help some individuals, showing your face is more important than using filters.

Sharing personal experiences or opinions adds authenticity to the content.

In Stories, starting with something impressive rather than just text increases engagement.

Avoid starting with long texts or surveys as they may lead to lower viewer retention.

Leveraging Memes on TikTok

The speaker discusses how memes can be used effectively on TikTok to promote brands without resorting to traditional advertising methods. They emphasize embracing the power of memes and creating content that resonates with a broader audience.

Utilizing Memes for Brand Promotion

TikTok's algorithm favors content that aligns with the platform's meme culture.

Brands can create TikToks that incorporate memes to promote their products or services.

Memes allow brands to connect with audiences on a universal level.

Finding insights and connections that resonate with specific demographics is key to successful meme usage.

Embracing the power of memes helps maintain brand value while engaging a wider audience.

Creating Value through Advertising

The speaker discusses the importance of creating value in advertising by connecting with audiences on a deeper level. They mention the significance of understanding population knowledge, avoiding traditional advertising approaches, and transferring meaningful values through marketing campaigns.

Creating Value in Advertising

Connecting with audiences requires going beyond traditional advertising methods.

Understanding population knowledge helps create relatable content.

Transferring meaningful values through marketing campaigns adds authenticity and resonance.

Hiring practitioners who understand current trends and can effectively communicate brand messages is essential.

Incorporating personal experiences as a founder or representative of a company can enhance brand connection.

The transcript provided does not include timestamps for all sections.

Leveraging the Power of Social Media

The speaker discusses the importance of utilizing social media platforms effectively for business purposes.

Maximizing the Potential of Social Media

It is crucial to understand how to harness the power of social media and take advantage of its current influence.

The speaker emphasizes the need to explore various strategies and approaches to make the most out of social media platforms like TikTok and Reels.

Consistency is key in maintaining an online presence, but it should be balanced with quality content.

Finding a balance between posting too frequently or infrequently is important to avoid overwhelming or alienating your audience.

Creating Engaging Content

The content shared on social media should be visually appealing or useful, depending on the nature of your brand or industry.

For example, if you are a model, your audience would expect to see images showcasing your face rather than unrelated content like pictures of pets.

However, for diverse content creators, variety is essential as it allows followers to stay informed about different topics.

Utilizing Different Tools and Techniques

The speaker suggests using tools like CapCut for editing videos and adding subtitles effortlessly.

By planning ahead and considering visuals while writing scripts, one can create a seamless connection between audio and video elements in their content.

Android users can benefit from splitting their screen into two sections, allowing them to have notes visible while recording videos without constantly looking down.

Continuous Learning and Adaptation

It is important to continuously learn from mistakes and adapt accordingly when creating content for social media platforms.

Taking feedback from brands or viewers into account can help improve future content creation processes.

Tips for Effective Video Recording

The speaker provides tips for effective video recording techniques that can save time and enhance the quality of content.

Using Prompters and Scripts

Having a prompter or script can be beneficial, especially when working with brands that require specific messaging.

While it may take time to memorize scripts, having them readily available can save time during recording sessions.

Android users can utilize the split-screen feature to have their notes visible while recording videos.

Importance of Eye Contact

Maintaining eye contact with the camera is crucial as it creates a more engaging experience for viewers.

Reading from a script or constantly looking down can make the content feel less authentic and disconnected.

Editing and Post-production

Utilizing editing tools like CapCut allows for cleaner and more professional-looking videos.

Recording in high-quality formats, such as 4K, and editing with precision can significantly enhance the final product.

Learning from Mistakes

It is common to make mistakes during video recordings. However, taking note of these mistakes and learning from them helps improve future content creation processes.

Final Tips for Video Creation

The speaker shares additional tips for effective video creation on social media platforms.

Engaging with the Camera

Maintaining direct engagement with the camera is essential to create a connection with viewers.

Simply reading from a script without making eye contact diminishes the impact of the content.

Utilizing Subtitles and Filters

Adding subtitles to videos using tools like CapCut enhances accessibility and improves viewer engagement.

Some creators prefer using filters available on TikTok or other platforms to add visual effects without extensive post-production work.

Leveraging Resources Efficiently

Planning ahead by utilizing notes or scripts saves time during recording sessions.

Being well-prepared allows creators to focus on delivering valuable content rather than struggling to remember key points.

Continuous Improvement

Embracing feedback from brands or viewers helps creators refine their content and deliver better experiences.

Consistently seeking ways to improve video creation skills is essential for long-term success on social media platforms.

New Section

This section discusses the importance of scheduling and engaging in conversations on Facebook, as well as the continued relevance of Facebook in Latin America.

The Importance of Scheduling and Engagement on Facebook

Scheduling posts can be effective, but it may not always work perfectly.

Engaging in conversations and creating dialogue in comments is highly beneficial on Facebook.

Many people simply post and wait for engagement, which aligns with the algorithm's preference for conversation-generated content.

The Continued Relevance of Facebook in Latin America

Despite some negative perceptions, a significant number of people still use Facebook in Latin America.

For the speaker, Facebook remains their strongest platform for reaching a wide audience.

Even a simple news post can reach millions of people on Facebook.

New Section

This section highlights the speaker's experience with Instagram and the importance of capturing attention within the first few seconds of a video.

Experience with Instagram

Initially, Instagram seemed more appealing than other platforms like Facebook.

However, experiences have shown that Instagram alone may not yield desired results.

Capturing Attention in Videos

It is crucial to keep videos concise and under one minute to cater to viewers' attention spans.

The first three seconds are particularly important for grabbing viewers' attention.

An example is given where a video about a watch brand went viral due to an intriguing opening line.

New Section

This section emphasizes the need for strategic content creation and understanding different platforms' requirements.

Strategic Content Creation

Creating content requires planning based on topics, timing, and platforms.

Having an organized approach helps decide what type of content to create beforehand.

Understanding Platform Requirements

Different platforms have different preferences and formats (e.g., Facebook, Instagram, TikTok, Stories).

Tailoring content to each platform is essential for optimal performance.

It is necessary to understand and adapt to the specific requirements of each platform.

New Section

This section discusses the importance of experimenting with different hooks and understanding audience preferences.

Experimenting with Hooks

The initial hook or opening line of a post or video can significantly impact its success.

A captivating hook can make content go viral, while a weak one may not attract much attention.

Understanding Audience Preferences

What works for one person may not work for another.

It is crucial to analyze audience responses and adjust content accordingly.

The speaker shares their experience and intuition gained from over 12 years of working with algorithms.

New Section

This section focuses on content organization, teamwork, and adapting to unexpected events.

Content Organization

Planning ahead and having a shared document helps organize topics and news articles.

At times, there may be enough evergreen content to fill an entire day's schedule.

Teamwork

The speaker has two team members who assist in selecting news articles.

Adapting to Unexpected Events

Even if unexpected events occur (e.g., special announcements or power outages), pre-scheduled posts ensure continuity.

New Section

This section emphasizes the importance of tailoring content for different platforms and understanding their nuances.

Tailoring Content for Different Platforms

Each platform requires a unique approach based on its format and user behavior.

Understanding Platform Nuances

Posting text-based motivational content has proven successful in attracting engagement on certain platforms.

Marketing on TikTok and Instagram

The speaker discusses marketing strategies on TikTok and Instagram.

Finding Your Own Style

It is important to find your own style in marketing.

Building an initial connection with the audience is crucial.

Summarizing important news in the first few seconds of a video can be effective.

Creating Engaging Content

Utilize hooks or engaging elements to capture viewers' attention.

Providing valuable information or savings can be effective.

The order of content can impact its success.

Subtitles and Engagement

Subtitles are recommended as many people consume content without audio.

Interacting with users through DMs, polls, or stories can help boost engagement.

Understanding Instagram's Algorithm

The speaker explains how Instagram's algorithm works and its impact on visibility.

Changes in Story Appearances

Instagram's algorithm determines the order of stories based on user interactions.

Stories from accounts that receive more likes are prioritized.

Discover Recommendations

Instagram may recommend new accounts based on user interests and interactions.

Constantly reaching new audiences requires effort but can yield positive results.

Analyzing Successful Stories

Keeping track of successful stories helps identify patterns and preferences among followers.

It is important not to neglect core followers even when seeking growth.

Responding to Comments and Conversations

The speaker discusses the importance of responding to comments and conversations on social media platforms like Instagram.

Managing Comment Responses

It may not always be possible to respond to every comment due to time constraints.

Generating conversations through DMs or polls can improve visibility on Instagram.

Preparing Before Posting

Spending at least 15 minutes engaging with other accounts before posting can benefit visibility.

Instagram values user activity and engagement.

Tips for Audio Recording

The speaker provides tips for recording audio content.

Improving Audio Quality

Using a smartphone and placing it on pillows can help reduce echo in recordings.

USB-connected microphones are recommended for better audio quality.

Microphone Recommendations

Microphones like the Yeti Nano or HyperX Hypercash are affordable options for beginners.

Connecting USB microphones directly to smartphones improves recording quality.

The transcript provided is in Spanish, so the summary and study notes have been written in English.

Tips for Creating Quality Content on Social Media

In this section, the speaker provides tips for creating quality content on social media platforms.

Importance of Measuring and Knowing Your Phone

It is important to measure and know your phone's capabilities, such as its camera quality and lighting conditions.

Ensure that your phone has good lighting and take care of the quality of your content.

Avoid recording stories or videos in noisy environments as it can distract viewers from the content.

Creating Content You Truly Enjoy

Many people feel pressured to create trendy content even if they don't enjoy it.

The speaker emphasizes the importance of eventually creating content that you genuinely want to make and share.

Don't worry about the number of views or popularity; focus on creating content that you are passionate about.

Repurposing Old Content

If a video or post doesn't receive many views initially, don't delete it.

Instead, consider re-recording or repurposing it by changing the order or adding new information.

Recycling old content can be beneficial, especially if new followers haven't seen it before.

Reusing Nostalgic Themes

Just like movies based on comic book stories, don't hesitate to talk about things from the past.

There is an audience interested in nostalgic topics, such as TV shows or advertisements from previous decades.

Reusing old themes can attract viewers who appreciate nostalgia.

Finding Authenticity in Content Creation

In this section, the speaker discusses finding authenticity in content creation and not being solely driven by trends.

Being True to Yourself

Many creators feel compelled to follow trends even if they don't resonate with them personally.

The speaker encourages creators to focus on their own interests and passions when creating content.

The ultimate goal should be to create content that aligns with your own preferences and values.

Embracing a Small but Engaged Audience

It's not about the number of views or followers, but rather the engagement and connection with your audience.

Even if a video has fewer views, it can still have a significant impact on those who watch it.

Don't be discouraged by low view counts; focus on building a loyal and engaged community.

Consistency and Perseverance

The speaker emphasizes the importance of consistency in content creation.

They share their personal experience of analyzing social media for over ten years, consistently posting every day.

Consistency requires dedication, even during challenging times like illness.

Repurposing Content for Growth

In this section, the speaker discusses repurposing old content to reach new audiences and achieve growth.

Reuploading with Modifications

If a video didn't receive many views initially, consider reuploading it with slight modifications.

Change the order or add new information to make it feel fresh.

Repurposing old content can attract new viewers who haven't seen it before.

Leveraging Past Experiences

Just like movies based on comic book stories, creators can leverage past experiences or topics from their lives.

There is an audience interested in hearing about things from the past, such as university projects or successful endeavors.

Don't hesitate to talk about older experiences; they can still resonate with viewers.

Building Quality Content Over Time

In this section, the speaker emphasizes the importance of continuously improving content quality over time.

Continuous Improvement

Creating quality content requires continuous improvement and learning.

Take the time to research, join groups, and stay updated on relevant topics.

Invest in good lighting, a quality microphone, and other equipment to enhance content production.

Relevance of Nostalgia

Nostalgic content can be appealing to audiences.

Many channels discuss programs or advertisements from past decades, attracting interested viewers.

Don't be afraid to reuse or talk about older topics; there is an audience for it.

Consistency and Dedication in Content Creation

In this section, the speaker emphasizes the importance of consistency and dedication in content creation.

Consistency as a Key Factor

The speaker shares their personal experience of consistently analyzing social media for over ten years.

They emphasize that consistency is crucial for success in content creation.

Even when feeling unwell or tired, creators should strive to produce regular content.

Perseverance and Passion

Creators should have perseverance and passion for their chosen topic.

It's essential to enjoy what you do and continuously seek knowledge and inspiration.

Stay active in relevant communities, forums, and engage with your audience.

Conclusion and Gratitude

In this section, the speaker concludes the video by expressing gratitude to the audience and providing final remarks.

Appreciation for Viewers

The speaker expresses gratitude towards viewers who have watched the video until this point.

Encourages viewers to share the video with others who may find it helpful.

Acknowledgment of Team Effort

The speaker acknowledges their team members who contribute to making these videos possible.

Mentions specific individuals involved in audio backup, lighting setup, acoustics management, etc.

Closing Remarks

The speaker thanks the hosting platform (Comunal) for supporting and contributing to the entrepreneurial community.

Encourages continuous growth and learning within the community.