Андрей Захарян. Интервью. Инфобизнес, личный бренд и запуски.

Introduction

The hosts introduce themselves and the topic of discussion, which is about infobusiness. They ask viewers to indicate if they can see and hear them clearly.

• The hosts introduce themselves and welcome viewers to the live stream.

• They ask viewers to indicate if they can see and hear them clearly.

Guest Introduction

The guest, Andrey Zakharin, is introduced. He is a well-known figure in the infobusiness industry.

• Andrey Zakharin is introduced as the guest for the live stream.

• Viewers are asked to indicate where they are from in the chat.

Purpose of Infobusiness

The purpose of infobusiness is discussed, with an emphasis on providing value rather than just making money.

• The hosts ask why Andrey Zakharin is involved in infobusiness.

• Andrey explains that he wants to provide value and help people succeed in their own businesses.

• Making money should not be the only goal of infobusiness.

Why Here?

Andrey discusses his reasons for participating in this live stream.

• Andrey explains that he wants to share some valuable insights about infobusiness with viewers.

Evolution of Infobusiness

The evolution of infobusiness over time is discussed, from its early days to its current state.

• The hosts discuss how infobusiness has evolved over time, starting with its early days in 2007.

• Initially, people were drawn to it because it was a new way to make money online.

• Later on, specialists joined who had skills that could be monetized through infobusiness.

Infobusiness Specialists

The hosts discuss how specialists have become involved in infobusiness and the types of skills they bring to the industry.

• Specialists have become involved in infobusiness because they see potential clients on social media.

• They bring a variety of skills to the industry, such as marketing and consulting.

Bloggers Turned Specialists

The hosts discuss how bloggers have transitioned into becoming specialists in infobusiness.

• Bloggers who had built up large followings on social media realized that they could monetize their expertise by becoming specialists in infobusiness.

• However, some of these bloggers lacked actual expertise or competence in their field.

Rise of Infobusiness Products

The rise of infobusiness products is discussed, including how some are not effective solutions to real problems.

• Many ineffective products have been created for the purpose of making money rather than solving real problems.

• Some people are willing to pay for these products because they believe it will help them make money online.

Era of Blogging Infobusiness

The era of blogging infobusiness is discussed, including how bloggers became experts overnight.

• Many bloggers became experts overnight by creating courses and other products without actually having any real expertise or experience.

Emergence of Video Content

The emergence of video content is discussed as a new way for people to create valuable content and build an audience.

• Video content has emerged as a new way for people to create valuable content and build an audience.

Conclusion

The live stream concludes with final thoughts from the hosts about the state of infobusiness today.

• The hosts conclude the live stream by discussing their thoughts on the current state of infobusiness.

• They emphasize the importance of providing value and solving real problems rather than just making money.

The Rise of Infobusiness

In this section, the speakers discuss how bloggers and influencers have started to sell products online, leading to a rise in infobusiness. They also talk about how some bloggers are teaching people how to sell without having any expertise in sales.

Infobusiness and Bloggers

• Influencers have started selling products online, leading to a rise in infobusiness.

• Some bloggers are teaching people how to sell without having any expertise in sales.

• This has resulted in people buying products from influencers just because they have a large following, even if they don't have any real expertise.

The Future of Infobusiness

In this section, the speakers discuss the future of infobusiness and how it will continue to grow. They also talk about the importance of building your own brand and not relying on partnerships with other experts.

The Future of Infobusiness

• The trend towards infobusiness is likely to continue growing.

• People who have spent years building their brand through blogging or lifestyle content may struggle to transition into selling products directly.

• As a result, many influencers will continue trying to monetize their audience until they can no longer do so effectively.

Building Your Own Brand

• There has been an increase in the number of people calling themselves "infopreneurs" who teach others how to sell online.

• However, partnering with these experts can be risky as they may take credit for your success or damage your reputation.

• Instead, it's better to build your own brand and hire experts to work for you rather than partnering with them.

Working with Bloggers

In this section, the speakers discuss how infopreneurs can work with bloggers to promote their products. They also talk about the importance of being transparent and fair in these partnerships.

Working with Bloggers

• Infopreneurs can work with bloggers to promote their products.

• However, bloggers may quickly lose interest in promoting a product if they feel like they are not being fairly compensated or if the partnership is not working out.

• It's important to be transparent and fair when working with bloggers, as they have built up their audience over time and don't want to damage their reputation by promoting something that doesn't align with their values.

Creating Your Own Online School

• One way for infopreneurs to monetize their expertise is by creating an online school on any topic.

• Hiring experts on a salary basis instead of offering them a percentage of profits can help ensure that everyone is invested in the success of the business.

• By creating your own online school, you can establish yourself as an expert in your field and build a sustainable business model.

Becoming an Expert Entrepreneur

In this section, the speaker talks about how he had to become a copywriter, marketer, and targetologist in order to make money. He also discusses the challenges of being an expert entrepreneur and the importance of building infrastructure.

Challenges of Being an Expert Entrepreneur

• The speaker talks about how experts often struggle with marketing and need someone to handle that aspect so they can focus on their area of expertise.

• The speaker notes that becoming an expert in a field requires a lot of learning and that it can be difficult to balance all aspects of running a business.

• The speaker emphasizes the importance of understanding what clients really want. He notes that people may say they want money, but what they really want is stability and security.

Building Infrastructure as an Expert Entrepreneur

• The speaker explains that making consistent income at higher levels requires building infrastructure such as teams or employees.

• He notes that it's important for expert entrepreneurs to determine what they are trying to build before deciding on their approach.

• The speaker discusses how experts may not have as much freedom as traditional entrepreneurs because they are limited by their area of expertise.

Identifying Profitable Topics

• The speaker suggests focusing on topics related to making money or eternal themes like health, psychology, and weight loss.

• However, he cautions against assuming that only top topics will be profitable since smaller niches can still have large audiences willing to pay for solutions.

• Finally, he emphasizes the importance of creating products or services that solve specific problems for customers rather than just selling something generic.

How to Use Social Media for B2B Marketing

In this section, the speaker discusses the use of social media for B2B marketing and suggests an alternative approach.

Using Social Media for B2B Marketing

• The speaker suggests that instead of using social media for B2B marketing, businesses should focus on collecting contact information from directories and reaching out to potential clients directly.

• Many decision-makers in B2B companies do not spend time on social media, so it may not be an effective way to reach them.

• The speaker recommends creating an Instagram account or other social media presence only if it is part of a larger strategy and can be used to target decision-makers effectively.

How Experts Can Market Themselves

In this section, the speaker discusses how experts can market themselves effectively.

Defining Yourself as an Expert

• The speaker suggests that experts should define themselves based on their specific area of expertise and the problems they solve for clients.

• It is important to avoid trying to solve every problem or appeal to everyone, as this can dilute your brand and make it harder to stand out.

Building Your Audience

• Experts should focus on building a targeted audience rather than trying to appeal to everyone.

• This can be done by creating content that appeals specifically to your target audience and sharing it through channels where they are likely to see it.

• It is also important to engage with your audience regularly and build relationships with them over time.

Making Money as an Expert Without a Large Budget

In this section, the speaker discusses how experts can make money without a large budget by focusing on their expertise and providing value.

Setting Goals

• To make money as an expert without a large budget, you need to set clear goals for how much you want to earn and how you will do it.

• This can be done by determining the value of your services and setting a target number of clients or projects.

Providing Value

• Experts should focus on providing value to their clients by solving specific problems and addressing their needs.

• It is important to avoid trying to appeal to everyone or solve every problem, as this can dilute your brand and make it harder to stand out.

Promoting Your Expertise

• Experts can promote their expertise by creating content that appeals specifically to their target audience and sharing it through channels where they are likely to see it.

• It is also important to engage with your audience regularly and build relationships with them over time.

How to Build a Client Base

In this section, the speaker discusses how to build a client base through blogger outreach and targeted advertising.

Building a Client Base

• Even if your account is blocked, there are still ways to reach potential clients through blogger outreach and targeted advertising.

• Direct messaging potential clients can be an effective way to sell your services.

• As you accumulate more clients, it becomes less feasible to work with each one individually. At this point, consider launching a course or program that addresses their common needs.

• Live communication with potential clients has higher conversion rates than webinars or social media posts.

• A live conversation allows you to address their specific concerns and offer tailored solutions.

• Consider investing in paid advertising once you have developed quality content.

How Much Money Do You Need to Start?

In this section, the speaker discusses how much money is needed for starting a business.

Starting Costs

• The cost of starting a business varies depending on the industry and type of service offered.

• One example given was someone who spent 20k rubles per month on advertising and earned 300k rubles per month without any launches.

• It's important to have some savings set aside in case things don't go as planned.

• If no one is buying your services, it may be time to reevaluate your offer.

Why Aren't People Buying Your Services?

In this section, the speaker discusses why people may not be buying your services.

Common Mistakes

• One common mistake is having an inconsistent message between what you're offering and what you're actually delivering.

• For example, if you claim expertise in finance but post videos of yourself gardening, people may not take you seriously.

• Another mistake is not understanding your target audience and their needs.

• If you're offering a service that doesn't address their specific concerns, they won't be interested in buying from you.

• It's important to have a clear message and offer services that are tailored to your target audience's needs.

Introduction

The speaker talks about his system of work and how he is not comfortable with telling people things directly.

• The speaker mentions that he does not know how to tell people things directly.

• He talks about his system of work and how it involves doing things as they come up.

• He says that he prefers to leave certain tasks to other people.

Posing for Content

The speaker discusses the importance of content creation and how it affects one's image on social media.

• The speaker talks about the importance of creating content for social media.

• He mentions that in the past, everyone wore red ties during conferences and were very emotional.

• He describes the typical lifestyle content on Instagram, which includes fitness, luxury homes, and beautiful scenery.

• He notes that there are different types of influencers, including those who have a polished look and those who have a more punk style.

• The speaker mentions that he is unique because he sits in front of a plain wall while creating content.

Instagram Conferences

The speaker discusses attending Instagram conferences and the lack of differentiation between speakers.

• The speaker talks about attending Instagram conferences and how all the speakers look similar.

• He notes that all their accounts have similar content and aesthetics.

• He describes the typical lifestyle content on Instagram, which includes fitness, luxury homes, and beautiful scenery.

Copying Success

The speaker discusses copying success in internet marketing.

• The speaker notes that many bloggers claim to be experts in various fields without actually having expertise in them.

• He mentions that many courses teach the same information repeatedly without providing any new insights or strategies.

• The speaker emphasizes that simply copying someone else's success will not necessarily lead to success for oneself.

• He notes that people pay for solutions to their problems, not just for content.

Advertising and Infobusiness

The speaker discusses the effectiveness of advertising and infobusiness.

• The speaker notes that advertising is effective because people continue to buy products in large quantities.

• He emphasizes that successful individuals have unique qualities that cannot be replicated by others.

• The speaker mentions that many internet marketing courses are ineffective and do not provide new insights or strategies.

• He notes that people pay for solutions to their problems, not just for content.

Finding Your Niche

In this section, the speaker talks about how he found his niche and how he helps others find theirs.

Discovering Your Niche

• The speaker believes that marketing has become a cult of sorts, with people focusing on writing blogs and creating content instead of using data-driven analysis.

• He discusses his own journey to finding his niche and how he struggled with imposter syndrome at first.

• The speaker emphasizes the importance of finding ways to be useful to others and not just lecturing them for money.

• He warns against the idea that making money online is easy or quick, and stresses that it requires hard work and dedication.

Overcoming Emotional Barriers

In this section, the speaker talks about overcoming emotional barriers when starting a business.

Dealing with Failure

• The speaker discusses how people are often afraid to say negative things about him because they fear retaliation.

• He talks about how he dealt with failure in his own projects by being transparent about it on social media.

• The speaker emphasizes that success in business requires hard work and dedication, not just positive thinking or affirmations.

Marketing as an Engineering Problem

In this section, the speaker talks about marketing as an engineering problem that can be solved through data-driven analysis.

Data-Driven Marketing

• The speaker describes marketing as a series of actions that can be analyzed for effectiveness using data.

• He emphasizes the importance of working with specialists who have the skills to analyze data and improve results.

• The speaker warns against relying on emotional appeals or networking, and instead advocates for an analytical, engineering approach to marketing.

Building a Social Media Following

In this section, the speaker discusses how he built his social media following and the importance of having a large following on Instagram.

Importance of Having a Large Instagram Following

• A person's "coolness" is determined by the number of followers they have on Instagram.

• In Western countries, people use Instagram differently than in Russia. It is used as an accessory to personal branding.

• Having a large following on Instagram makes it difficult for others to argue with you because you are seen as an authority figure.

Monetizing an Insane Audience

• The speaker spent a lot of money building up his social media following through giveaways and buying followers.

• He realized that he needed to monetize his audience and began selling astrology services.

• His account now has over 2 million followers and he plans to focus on teaching specialists how to make more money using social media.

Marketing Strategies for Internet Business

In this section, the speaker discusses the importance of marketing strategies for internet businesses and how to stay ahead of competitors.

Importance of Working with Specialists

• It is important to work with specialists in social media and other areas to create effective marketing strategies.

Continuous Advertising

• Paid advertising should be continuous, even if the product or service being sold is not perfect.

• Consistent advertising will eventually lead to success, even if it takes time.

Fantasy vs Reality in Business

In this section, the speaker emphasizes the importance of distinguishing between fantasy and reality when it comes to business ideas.

Realistic Expectations

• It is important to have realistic expectations when starting a business.

• Some things are physically impossible, so it's important not to waste time on unrealistic ideas.

Conclusion

In this section, the speaker concludes by thanking viewers for watching and reminding them about the importance of consistent advertising.

Final Thoughts

• The speaker thanks viewers for watching and encourages them to check out his highlights on infobusiness.

• He reminds viewers about the importance of consistent advertising and having patience when building a successful business.