$7000 Per Day: My LinkedIn Content Strategy Revealed

How Daily LinkedIn Posts Generated Over $50,000 a Week

Introduction to the Strategy

• The speaker reveals that they posted daily on LinkedIn last year, generating an average of $7,840.84 in new revenue per post.

• They emphasize the effectiveness of their strategy, which contradicts common expert advice but has proven successful with substantial revenue results.

• The approach is termed "everyday CTA," focusing on consistent posting to attract warm leads and increase profits.

Components of Effective LinkedIn Posts

Part One: Sharing Value

• Each post consists of two parts: providing value and including a call to action (CTA).

• The speaker introduces five key elements for creating impactful posts, referred to as the "three S's and two F's."

Key Elements for Engagement

1. Scary: Share trends or news that could disrupt the industry.

2. Strange: Present unique or quirky information that stands out.

3. Sexy: Highlight desirable outcomes or results people aspire to achieve.

4. Familiar: Discuss well-known figures or concepts relatable to your audience.

5. Free Value: Offer valuable insights or research typically behind a paywall at no cost.

Formats for Posting

• Posts can vary in length from 100 to 500 words and may include images, diagrams, data visualizations, or videos.

• Short videos under one minute are particularly favored by LinkedIn’s algorithm; however, longer videos up to 15 minutes can also be effective.

Evolution of LinkedIn as a Platform

• The platform has shifted from job-seeking towards business networking and sharing knowledge within professional contexts.

• Users engage more positively on LinkedIn compared to other social media platforms due to its focus on professionalism and constructive interactions.

This structured approach provides clarity on how daily engagement through strategic content can lead to significant financial returns via LinkedIn.

Creating a Content Calendar for Daily Value

Planning Your Content

• Sharing valuable content daily requires thoughtful planning. A content calendar can help organize posts for the next 20 days, ensuring consistent engagement.

• Dedicate half a day to brainstorm and map out content ideas, creating a reservoir of topics to draw from as needed.

Structuring Your Posts

• The first section of your post should provide value, while the second section includes a call to action (CTA). Experts often suggest linking these two elements closely.

• However, it’s possible to discuss unrelated topics before introducing your CTA. This approach allows flexibility in how you present your messages.

Effective Calls to Action

Diversifying Your CTAs

• Recommended CTAs include assessments, waitlists, webinars, or mini-courses. You can rotate through different CTAs regularly without needing them to be directly linked to the preceding content.

• Presenting multiple options for engagement helps maintain audience interest and reduces pressure on aligning value with the CTA.

Overcoming Call-to-Action Anxiety

• Many experience "call-to-action anxiety," feeling pressured to connect their value content directly with their CTA. Discovering that these can be separate has alleviated this stress.

Link Placement Strategies

Best Practices for Links

• Contrary to common advice, placing links directly in posts does not negatively impact engagement metrics on platforms like LinkedIn. Both linked and unlinked posts receive similar views and interactions.

Audience Reception

• Regularly sharing valuable content alongside CTAs has not led to negative feedback from audiences; they appreciate the dual offerings without feeling overwhelmed by promotion.

Engagement Without Pressure

Casual Promotion Approach

• Presenting calls to action as optional ("with or without your energy") creates an inviting atmosphere where followers feel free to engage at their discretion.

Value-Driven Calls to Action

The Importance of Value in Engagement

• Linking value directly to a call to action can come off as needy, detracting from genuine engagement. The focus should be on providing value without the immediate push for clicks.

• A strategy that has proven effective for nearly two years involves sharing valuable content unrelated to the call to action, which encourages organic engagement and interest.

Everyday Call to Action Strategy

• The "Everyday CTA" approach suggests posting daily with valuable content followed by an unrelated call to action, leading to significant business generation—upwards of $75,000 daily.

• This method capitalizes on free organic reach through social media, contrasting with past advertising methods that required substantial financial investment.

Overcoming Skepticism and Building Presence

• Some may doubt this strategy's effectiveness due to perceived lack of personal branding; however, even posts with low visible engagement can yield high click-through rates.

• Users often engage quietly (e.g., clicking links without liking posts), indicating that success can occur below the surface level of social media visibility.

Optimizing Landing Pages for Conversion

• A well-designed landing page is crucial when directing traffic from LinkedIn. It should include a hook, clear value proposition, credibility elements, and a straightforward call to action.

• The goal is to create offers that resonate with users and encourage them to engage freely every day while linking back effectively to relevant content and conversations.