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Steve Blank. UniMOOC (L2.12) "Producto Mínimo Viable, físico". Crea tu Startup.
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Steve Blank. UniMOOC (L2.12) "Producto Mínimo Viable, físico". Crea tu Startup.

Understanding the Differences Between Physical and Digital Channels

The Importance of Channel Context

  • The distinction between physical channels (like direct sales in stores) and digital/mobile channels is crucial for developing a minimum viable product (MVP).
  • In physical retail, products must be tangible; customers need to touch and feel them. This interaction is essential for effective communication.
  • Creating a prototype, even if it's simple (like cork or cardboard), can provide valuable insights into customer reactions and preferences.

Testing Product Viability

  • Engaging with customers using a physical product allows entrepreneurs to validate their understanding of the problem and solution.
Playlists: Curso Lean Startup - UniMOOC - Módulo 2
Video description

Vídeo correspondiente al Módulo 2 del curso "Cómo crear tu Startup" de Steve Blank, en http://unimooc.com/ .Aprende con el modelo Lean Canvas. Apúntate gratis al primer curso masivo para emprendedores. Atrévete a actuar. ---- Puedes reutilizar este contenido de acuerdo a las directrices expuestas en: http://aemprende.unimooc.com/reutiliza