Video Project 6

Innovation in Packaging: A New Era

Vision for the Future of FMCG Packaging

• The largest manufacturer of rigid plastic packaging in India is establishing an innovation center to meet the evolving needs of the FMCG industry, emphasizing diversity and uniqueness.

Introduction to Avena Innovation Center

• Named "Avena," derived from Sanskrit meaning innovation, this center represents a significant step towards becoming an innovation-centric organization with advanced technology and skilled manpower.

Features of the Innovation Center

• The 50,000 square ft² facility is designed with sustainability in mind, featuring energy-efficient systems and lush greenery to minimize carbon footprint.

• A vineyard on-site serves as a unique connection point between clients and designers, enhancing collaboration during the design process.

Streamlining Product Development

• The center aims to simplify the lengthy product development process by utilizing cutting-edge technology to reduce costs associated with design and manufacturing.

• Equipped with reverse engineering capabilities, the center can analyze existing products through detailed scans that assess material composition and structural features.

Engaging Clients for Sustainable Solutions

• The innovation center focuses on collaborating with brand owners to create sustainable products through comprehensive processes including prototyping and material testing.

Advanced Testing Facilities

• A small-scale flexible filling line allows for real-time testing of packaging designs, ensuring that innovations are ahead of market trends rather than merely following them.

• Avena aims to be a one-stop solution for all packaging needs, integrating various stages from ideation to execution.