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Welcome to the Business Mentoring Session

Introduction and Overview

  • The session begins with a warm welcome, expressing excitement for the business mentoring discussion.
  • The speaker plans to revisit a key topic from the previous deep dive session, emphasizing its relevance for upcoming action planning.

End of Month Catalyst

  • As January nears its end, the focus will be on implementing strategies related to the "end of month catalyst" during integration office hours next week.
  • Attendees are encouraged to watch a specific deep dive session on this topic before next week to prepare effectively.

Key Concept: Building Momentum

  • The analogy of starting a fire is used; just as kindling ignites larger logs, small successes can spark motivation in team members who may feel inactive.
  • Emphasis is placed on identifying individuals within teams who are close to achieving their first level of success or managerial status.

Strategies for Engagement

  • The speaker discusses "taprooting," which involves nurturing potential leaders at lower levels to create excitement and momentum throughout the team.
  • Resistance among team members is acknowledged as normal; strategies are shared for overcoming this resistance and fostering commitment.

Preparing for Action

  • Participants are advised to compile lists of team members with low volume sales (e.g., 200 or 300 in volume), encouraging them towards achieving managerial status.
  • Suggestions include utilizing detailed genealogies or Excel sheets for tracking progress and facilitating communication with team members.

Testimonials and Success Stories

  • Sharing testimonials from recent successes within teams is highlighted as an effective way to motivate others and build interest in business growth.
  • A call-to-action encourages participants to prepare their end-of-month lists early, setting up for successful engagement with their teams.

Success Stories and Strategies for Team Growth

Importance of Testimonials

  • A customer shared her success story on social media, leading to her first two enrollments and becoming a wellness advocate. This highlights the power of testimonials in motivating team members.
  • The speaker emphasizes the value of sharing success stories, encouraging ongoing practice rather than viewing it as a one-time effort. Becky has gathered nine testimonials to share on social media.

End-of-Month Strategy

  • Attendees are tasked with analyzing their organization over the weekend, focusing on areas needing strengthening, especially if they have large teams.
  • The speaker suggests identifying team members with lower volume (200 or 300) and encouraging them to push for manager status by month-end, leveraging urgency effectively.

Preparing for Integration Office Hours

  • The speaker notes that there are approximately 24 closing runs per year, including mid-month promotions. This creates multiple opportunities for team engagement.
  • Questions arise about strategies for those just starting out without any significant volume; the advice is to schedule more classes and focus on basic building activities.

Sharing Strategies with Teams

  • Participants are encouraged to compile lists in preparation for upcoming office hours where they can discuss end-of-month strategies.
  • Leaders are permitted to teach these strategies within their teams while maintaining confidentiality regarding specific training content.

Focus Areas and Engagement

  • Emphasis is placed on duplicating successful strategies across teams to foster a cohesive culture focused on growth and achievement.
  • Leaders should concentrate efforts on less engaged team members during the end-of-month push while allowing active leaders to manage their own initiatives.

Open Discussion and Q&A Session

  • The session transitions into an open discussion format where participants can ask questions related to momentum catalysts or previous discussions about launch processes.
  • The speaker acknowledges an influx of inquiries regarding influential contacts interested in conversations about business opportunities, indicating growing engagement among participants.

Strategic Outreach Considerations

  • Concerns arise around reaching out to customers and prospects; attendees are encouraged not to hesitate in making connections but also be strategic in their approach.

How to Effectively Use Project Broadcast for Messaging

Prioritizing Outreach and Messaging Strategies

  • The speaker discusses the importance of prioritizing who to message, especially when anticipating promotions or specials from Doerra. They express concern about using up outreach resources too quickly.
  • Acknowledgment that Project Broadcast does not support voice text, leading to a time-consuming process of recording audio messages on a phone and uploading them elsewhere.
  • The recommendation is made to focus on sending written messages through Project Broadcast instead of audio, as recipients may find it cumbersome to open audio files.
  • The speaker suggests that if someone dislikes receiving audio messages, they should stick with text messaging. Customization based on personal preferences is encouraged.
  • Emphasis on not limiting outreach frequency; reaching out multiple times in one week is acceptable if there are different reasons for contact, especially during promotional periods.

Engaging New Builders and Building Relationships

  • Brenda shares her excitement about onboarding two new builders at Doerra and highlights one builder's proactive approach in establishing business relationships by visiting a yoga studio.
  • Brenda recounts how the new builder left samples at the studio and expressed interest in building a relationship with the manager, showcasing initiative despite being new to the company.
  • The discussion includes the concept of "ignorance on fire," suggesting that enthusiasm can often lead to better outcomes than extensive knowledge without action.
  • Brenda describes an upcoming meeting with the owner of the yoga studio who has shown interest in Doerra products after receiving samples. This indicates potential for collaboration.
  • Preparation for this meeting involves discussing core values aligned with Doerra products while ensuring not to overwhelm the owner with product options.

Tailoring Presentations and Understanding Client Needs

  • Brenda plans to present customized materials linking Doerra’s essential oils with the yoga studio's core values, demonstrating thorough preparation tailored specifically for their needs.
  • She expresses caution about presenting too many product options at once but acknowledges that offering various kits could be beneficial depending on what interests the owner might have.
  • Discussion revolves around empowering clients (yoga instructors in this case), emphasizing independence rather than overwhelming them with classes led by Brenda’s team alone.
  • Recognition of potential opportunities within established networks (like yoga instructors), highlighting how connections can facilitate business growth through collaborative efforts.

Discussion on Marketing Strategies for Essential Oils

Building Genuine Connections

  • Emphasizes the importance of establishing a genuine connection with potential customers, rather than just focusing on sales. This approach can serve as an anchoring point in building trust.

Presenting Product Options

  • Suggests starting with the "Every Oil Kit" to showcase its appeal and functionality, especially highlighting its display features that could attract customers.
  • Recommends working down to smaller kits if the initial product is deemed too expensive, ensuring all options are presented based on customer feedback.

Understanding Customer Needs

  • Encourages asking customers about their vision for promoting products, which may include retail sales or workshops. This understanding can guide tailored marketing strategies.

Expanding Business Opportunities

  • Proposes organizing introductory workshops for yoga teachers to explore collaboration opportunities and expand product reach within their networks.
  • Highlights the potential for rapid business growth if these workshops lead to increased interest and participation from attendees.

Creating Sustainable Revenue Streams

  • Discusses incorporating essential oils into yoga classes as a way to engage participants and funnel them into purchasing opportunities through regular workshops.
  • Mentions how individual launches by interested participants can create additional revenue streams beyond just studio sales.

Retention Through Wholesale Accounts

  • Points out that offering wholesale accounts can help retain customers even if they leave the studio, providing ongoing revenue regardless of their location or loyalty to a specific salon.

Focusing on Retail Sales Maximization

  • Advises maintaining focus on maximizing retail sales while still presenting broader possibilities for expansion when discussing options with clients who prefer retail-only approaches.

Confidence in Selling High-End Products

  • Concludes with a boost in confidence regarding selling higher-end products like the Every Oil Kit, emphasizing that many yoga studio clients have disposable income for wellness purchases.

Discussion on Newsletter Frequency and Engagement

Importance of Email Frequency

  • Sandy discusses her weekly newsletter and questions the optimal frequency for sending emails, considering her upcoming classes.
  • The speaker suggests that aggressive marketers send daily emails but recommends a frequency of once or twice a week as healthy for engagement.

Managing Three-Way Calls

  • Sandy shares her experience with three-way calls, expressing enjoyment in participating and enrolling new members.
  • She emphasizes the importance of providing support post-call, including sending welcome kits and necessary documents to new enrollees.

Balancing Support and Independence

  • The speaker addresses the challenge of balancing support for new members while encouraging their independence.
  • They highlight that leaders must allow team members to become independent after initial guidance, avoiding becoming a crutch.

Encouraging Independence in Team Members

  • A general rule is suggested: provide assistance once or twice before expecting team members to operate independently.
  • Personal anecdotes illustrate how some individuals require more encouragement than others to step into independence.

Handling Inactive Customers

Addressing Past Customers' Needs

  • Sandy raises concerns about customers who purchased products but received no guidance. She asks how best to handle these cases.

Steps for Re-engagement

  • The speaker advises first determining when the customer last engaged; if within six months, they should not be considered inactive yet.
  • If it has been longer (e.g., two years), they inquire about the original introducer's involvement and whether support was provided.

Respecting Customer Relationships

  • Emphasizing respect for existing relationships, the speaker encourages keeping customers with their original introducers unless they are completely unsupported.
  • They recommend directing customers to contact company placements rather than detailing steps for moving teams, adhering to compliance guidelines.

Account Management and Support

Navigating Account Options

  • The speaker provides their contact information for account support, emphasizing respect for individuals who choose to remain inactive or with their current accounts.
  • A personal anecdote is shared about attending a Tupperware party, highlighting confusion over account management and the lack of communication with previous contacts.
  • The speaker expresses concern over the convoluted nature of account management, stressing the importance of guidance and support for users.

Encouraging User Engagement

  • Users are encouraged to reach out to their previous contacts for assistance before seeking help from the speaker, ensuring ethical practices in account transitions.
  • The speaker adopts a conservative approach to stewardship as ranks increase within Doera, aiming to avoid conflicts and maintain integrity in interactions.

Collaboration Opportunities in Italy

Exploring Business Partnerships

  • A participant from Rome discusses potential collaborations with friends selling organic products and essential oils, noting legal restrictions on retailing certain items.
  • The participant identifies customer demand for specific essential oils during visits to local shops, indicating an opportunity for collaboration.

Strategic Approaches

  • The speaker suggests inviting friends out for pizza as a casual setting to discuss potential partnerships regarding essential oil sales.
  • Emphasis is placed on framing the conversation around customer demand for specific brands that are not available in local shops.

Workshops and Customer Engagement

Implementing Demonstration Areas

  • Recommendations include setting up demonstration areas where customers can experience products firsthand while adhering to legal constraints on retailing.
  • Proposing workshops as a means of educating customers about aromatherapy could attract interest even from those purchasing other brands.

Building Residual Income Streams

  • By conducting workshops, there’s potential to convert attendees into Doera customers while also providing income opportunities for shop owners through product demonstrations.

Invitation Strategies and Overcoming Challenges

Addressing Invitation Concerns

  • A participant shares feelings of anxiety about insufficient invitations sent out prior to an upcoming presentation.
  • Discussion revolves around maintaining consistent outreach without rushing invites while still aiming for attendance goals.

Business Workshop Strategies

Inviting Participants to Workshops

  • The speaker emphasizes a flexible approach to inviting individuals to business calls, suggesting that prior experience is not necessary for participation.
  • It’s important to avoid overwhelming potential participants with constant invitations; instead, maintain a balance by spacing out invites over time.
  • Encouraging attendees to invite their own contacts can help expand the participant base and enhance engagement in workshops.

Managing Invitation Frequency

  • The speaker advises against rigid weekly invitation quotas; instead, focus on filling the funnel with new conversations and setting monthly goals.
  • Acknowledging lower numbers in one week is acceptable as long as there is a strategy in place for future growth and engagement.

Enrolling with Supplements vs. Oils

Starting with Supplements

  • A participant questions the effectiveness of enrolling people using supplements rather than oils, citing personal passion for fitness and nutrition.
  • The speaker supports this approach, sharing their success story of enrolling 150 people through supplement-focused strategies before introducing oils.

Importance of Essential Oils

  • While starting with supplements is valid, it’s crucial to also introduce essential oils early on to maximize health benefits and create a holistic understanding of product synergy.
  • Essential oils serve as messenger molecules that complement nutritional products by enhancing body functions and reducing inflammation.

Market Expansion Concerns

Navigating Market Dynamics

  • A participant from Argentina discusses challenges related to market expansion into Brazil while managing local leaders' concerns about competition from other teams.
  • The need for collaboration versus competition among different teams is highlighted as an ongoing concern within emerging markets.

Collaboration and Market Expansion Strategies in New Territories

Importance of Ethical Collaboration

  • The speaker emphasizes the value of collaboration among leaders when entering new markets, highlighting that it can be beneficial as long as ethical standards are maintained.
  • It is crucial to avoid recruiting from each other's teams during collaborations to prevent conflicts and maintain trust within the group.
  • If any leader breaks the agreed-upon ethical standards, they may be ostracized from future collaborative efforts.

Navigating Product Distribution Challenges

  • The speaker notes that bringing products into Argentina is easier through Brazil due to better pricing and availability, suggesting logistical advantages in product sourcing.
  • Successful collaboration requires commitment from all parties involved to uphold ethical practices, ensuring a clean working relationship among leaders.

Insights on Entering New Markets: Turkey Case Study

  • A participant raises a question about opening a market in Turkey, which is not yet operational but anticipated for the third semester of next year.
  • The speaker advises against promising specific timelines for market openings due to potential delays; instead, focus on working towards those timelines without guarantees.

Challenges Specific to Turkey's Market

  • The discussion highlights significant challenges in getting products into Turkey due to strict regulations; some leaders resort to unconventional methods like shipping via Cyprus.
  • The speaker shares their personal strategy of waiting for official market opening before making substantial investments or efforts in Turkey.

Building a Business in Turkey: Key Insights

Initial Considerations for Shipping and Trust

  • Before engaging with local contacts, it's crucial to explore shipping options to ensure product availability. Establishing trust is essential, especially if you have connections in Cyprus.

Pioneering Market Strategies

  • The concept of pioneering can be an effective selling point when entering new markets. It simplifies the messaging for business opportunities.
  • However, reliance solely on the pioneering message can lead to challenges as market dynamics change over time. It's important to diversify communication strategies.
  • Balance the pioneering narrative by instilling confidence that the opportunity will remain viable long-term, avoiding potential loss of interest from team members.

Engaging Local Contacts

  • When building a network in Turkey, consider organizing calls or Zoom meetings with local prospects before traveling. This helps establish relationships and prepares them for your visit.
  • Sending product samples ahead of time can facilitate discussions and increase engagement during initial calls.

Enrollment Strategies

  • For early enrollments, incentivize participation by offering personal delivery of kits to the first few buyers. This creates excitement and encourages sign-ups.
  • Utilize global access enrollment methods to register individuals even in closed markets while managing expectations regarding product delivery times.

Building Momentum in Turkey

  • Acknowledge that longer wait times for products may be necessary but are manageable if communicated effectively. Focus on building enthusiasm around the brand's potential in Turkey.

Organizing Testimonials Effectively

  • To manage customer testimonials efficiently, consider using platforms like WhatsApp groups or dedicated folders on your devices for easy access and organization.

Addressing Concerns about Pricing

  • In discussions about expanding into Brazil, address concerns regarding pricing perceptions among potential customers. Understanding their financial constraints is key to overcoming objections.

This structured summary captures critical insights from the transcript while providing timestamps for easy reference back to specific points discussed.

Strategies for Cost Management in Product Sharing

Converting Customers into Sharers

  • The speaker emphasizes the importance of converting customers into sharers to help offset the costs of their monthly Loyalty Rewards Program (LRP) orders. This strategy allows individuals to retail one or two products, making it more affordable.

Market Insights on Brazilian Products

  • In Brazil, popular essential oils are available in 5 ml sizes, which may lead to smaller customer orders. The introduction of Beauty Power collagen at $35 US is noted as a successful product due to cultural values around beauty and self-care.

High Demand for Collagen Products

  • The Beauty Power collagen sells tens of thousands of units monthly in Brazil, indicating a strong market demand driven by cultural pride in appearance and wellness.

Paid Sampling Concept

  • The speaker introduces the concept of "paid sampling" rather than traditional retailing. This involves hosting classes where participants can buy single oils to test before committing to larger purchases, helping offset personal LRP costs.

Recruitment Strategies for February

  • A team member discusses plans for a recruitment-focused month in February. The speaker suggests implementing a two-tiered promotion system that encourages early engagement through specific qualifications like placing an order or enrolling new members.

Effective Promotions and Incentives

Structuring Enrollment Promotions

  • To strengthen end-of-month volume, the speaker recommends launching promotions that require participants to qualify through actions such as placing a minimum order or enrolling new members during January.

Engaging Leaders for Collaborative Prizes

  • Involving leaders in prize contributions fosters collaboration and investment within the team. Smaller prizes can be offered if resources are limited, but collective input on prize ideas is encouraged.

Inclusive Prize Structures

  • It's important to create multiple winning opportunities so that all participants feel motivated. Offering access to mentorship calls with higher-ranking members can serve as an attractive incentive for those who enroll new members.

Encouraging Participation Across Levels

  • By ensuring there are achievable goals for everyone involved, even those not typically top enrollers will be incentivized to participate actively in recruitment efforts during February's promotional activities.

Recruiting Strategies and Market Expansion

Collaborative Blitz Sessions for Recruitment

  • The speaker emphasizes the importance of running one or two blitz sessions each month to enhance recruitment efforts, encouraging team collaboration in inviting participants to online classes.
  • These blitz sessions are specifically designed around recruiting, indicating a structured approach to building a network.

Effective Use of Testimonials

  • When sharing testimonials, the speaker prefers not to disclose product names to maintain compliance and foster curiosity among potential customers.
  • This strategy encourages interested individuals to engage in conversation rather than making impulsive purchases from unknown sources.

Steps for Starting a Business

  • A team member expresses interest in starting the business side but faces skepticism from close contacts. The speaker recommends reviewing previous session recordings for guidance.
  • A playlist on YouTube with 11 videos is suggested as a resource for launching the business effectively.

Expanding into New Markets

Approaching Unknown Territories

  • A participant seeks advice on entering new countries without existing networks. The speaker suggests traditional methods before leveraging social media.

Building Connections Through Travel

  • Traveling to target countries is recommended as an effective way to establish connections. Personal anecdotes illustrate how initial encounters can lead to significant business opportunities.

Hosting Workshops as a Strategy

  • The speaker shares experiences of enrolling individuals during travels by hosting workshops, emphasizing that any group with influence can be targeted, not just yoga teachers.

Collaboration Opportunities

  • It’s advised to approach potential hosts with collaboration options—either joining the business or hosting workshops in exchange for products.

Utilizing Local Resources

  • An example is given where offering starter kits incentivizes local professionals (e.g., clinic owners) to gather attendees for workshops, creating mutual benefits.

Marketing Techniques While Traveling

Running Targeted Ads

  • Booking small conference rooms while traveling allows for localized marketing efforts through Facebook ads aimed at attracting workshop participants within specific geographical areas.

Travel Networking Strategies

Utilizing Social Media for Connections

  • The speaker suggests using Facebook to connect with locals in travel destinations, such as Turkey, by posting inquiries about local contacts.
  • A specific post example is provided: asking friends for connections in Turkey to facilitate deeper conversations and insights from locals.
  • Emphasizes the importance of networking through existing audiences to gain valuable information and connections before traveling.

Generating Ideas and Overcoming Challenges

  • The speaker identifies "ideation" as a personal strength, indicating a constant flow of ideas but limited time for implementation.
  • Mentions the challenge of managing numerous ideas due to ADD tendencies, highlighting the need for focus on actionable strategies.

Navigating Market Enrollment Issues

  • Discusses challenges in enrolling customers in closed markets, suggesting collaboration with customer support for effective enrollment processes.
  • Recommends reaching out to leaders already operating in specific markets to understand unique regional rules and practices.

Sharing Testimonials Effectively

  • Addresses the question of sharing testimonials via stories versus posts; stories may be easier for customers due to their temporary nature.
  • Highlights that posts can lead to more engagement opportunities since they allow follow-up conversations with those who interact with them.

Class Scheduling and Engagement Strategies

  • Advises having scheduled classes ready when inviting potential participants, increasing likelihood of attendance even if turnout is small.
  • Suggestion made that maintaining an active calendar helps keep momentum in building interest among potential attendees.

Mindset Shifts from Platinum to Diamond

Strategic Growth Insights

  • A participant shares their journey from platinum status aiming for diamond status while questioning necessary mindset changes beyond just recruiting more team members.

Addressing Limiting Beliefs

  • The speaker explores the belief that significant mindset shifts are required for advancement, prompting reflection on why this belief exists.

Fear of Success Discussion

  • The participant expresses concerns about fears associated with success and how these beliefs may hinder progress toward achieving higher ranks.

Understanding Mindset Shifts for Success

The Comfort of Beliefs

  • People often create beliefs that provide comfort, such as waiting for personal evolution before achieving success.
  • While emotional and spiritual development is important, constantly searching for a mindset shift can lead to self-sabotage.

Overcoming Plateaus

  • Experiencing stagnation at ranks like platinum can be frustrating; many leaders have transitioned directly from gold to diamond without hitting platinum.
  • Acknowledging personal blocks at certain ranks is crucial; the speaker relates to this struggle and emphasizes the importance of team dynamics.

Shifting Focus from Management to Production

  • A significant breakthrough occurred when the speaker enrolled 150 new people while in a plateau phase, leading to finding new builders.
  • Transitioning focus from managing existing teams to personal production was key in moving up ranks.

Attracting High-Potential Builders

  • As one grows within their business, they become more capable of attracting individuals who can achieve results faster than current team members.
  • Believing in one's ability to attract influential leaders is essential for reaching higher ranks like diamond or blue diamond.

Preparing for Future Success

  • Having a structured plan with motivated individuals ready to reach elite status sets the stage for future achievements.
  • It's important not to fear losing rank stability by allowing some team members' performance to soften; sometimes letting go leads to greater long-term gains.

Taking Action Towards Goals

  • Setting specific timelines (like February or March) for achieving goals can help maintain focus and drive towards success.
  • Emphasizing action-oriented strategies will facilitate reaching desired outcomes, such as achieving diamond status.

Addressing Business Challenges Internationally

  • Discussing challenges faced by international builders highlights the complexities of operating under strict regulations in different countries.
  • Finding solutions for builders facing visa issues is critical; understanding their fears about legal repercussions can guide support efforts.

Business Operations in Thailand

Exploring Business Account Options

  • Discussion on the possibility of moving an account into her husband's company name, which is already permitted for business operations.
  • Suggestion for her to move her account to Global Access and manage a foreign account where commissions are paid in local currency.
  • Explanation of how individuals without work status can still operate virtually by placing orders through call centers while earning commissions in their home country.

Understanding Virtual Business Dynamics

  • Emphasis on operating as a virtual business rather than a physical one, with money exchanged between customers and the foreign entity (Doera International).
  • Encouragement to verify local regulations in Thailand but confidence expressed that building a business there is feasible.

Market Potential in Thailand

  • Personal anecdote about the speaker's positive experiences with Thai audiences and their engagement with his content.
  • Expression of enthusiasm for building a team in Thailand, highlighting its potential as a market.

End-of-Month Strategy Overview

  • Reminder about discussing end-of-month strategies during the call, emphasizing the importance of team culture and micro-goals.
  • Assignment given to map out team members with specific volume metrics to incentivize and encourage them before month-end.

Preparing for Future Engagement

  • Advice on focusing efforts on strengthening specific teams next month based on mapped-out strategies.
  • Encouragement to invite others to upcoming calls for deeper business knowledge, noting that repeated viewings may be beneficial.