5 Sales Page Formatting Tips That Will Seriously Level Up Your Copywriting 🚀

Introduction

In this section, Alex introduces the topic of formatting and explains why it is important for copywriting.

• Formatting is just as important as the words you write.

• Strategic formatting can highlight certain elements, increase readability, and use typography design and layout to your advantage.

Sharing Screen

In this section, Alex shares her screen and welcomes her audience.

• Alex shares her screen to show how she edits, presents, and formats all of her sales pages.

• She welcomes her audience and encourages them to give a thumbs up if they are present or new to the crew.

Copywriting Tips

In this section, Alex talks about common struggles in copywriting and offers a solution through formatting.

• Many people struggle with making their final copy look polished.

• Formatting can make your final copy glossy, saucy, and Posse approved.

• Copy is queen but visual structure is also important for making an impact with your writing.

Raw Copy Document

In this section, Alex shows an example of a raw format document before it's designed by a team.

• As a copywriter, you don't need to worry about website design.

• Your job is to send your copy over in a simple document like Google Drive.

• The goal is to write powerful words that flow well without overwhelming the reader.

Formatting Tips

In this section, Alex provides tips on how to format headlines effectively.

Headline Tips

• Follow a maximum three headline rule: pre-headline, main headline, sub-headline.

• Pre-headline should be around 14 point font size.

• Main headline is your core hook and should stand out.

• Sub-headline can provide additional information.

Section Breaks

• Use section breaks to break up long copy into smaller, more digestible sections.

• Use a horizontal line or asterisks to indicate a new section.

Buttons and Boxes

• Use buttons and boxes to draw attention to important elements like calls-to-action or testimonials.

• Make sure they are visually appealing and easy to read.

Readability

• Keep font simple and easy to read (e.g. Arial).

• Use short paragraphs, bullet points, and bold/italicized text for emphasis.

• Vary sentence length for rhythm and flow.

Final Editing

• Edit for clarity, conciseness, and consistency.

• Check for grammar, spelling, punctuation errors.

• Read aloud to catch any awkward phrasing or mistakes.

Formatting Your Sales Page for Maximum Impact

In this section, the speaker discusses how to format your sales page for maximum impact. They cover topics such as font sizes, section openers, and section breaks.

Font Sizes

• Use 12 point font for anything that isn't a headline or CTA.

• Use 16 point font for sub-headlines and section openers.

Section Openers

• Section openers are sub-headlines that you place throughout the copy to open each new section.

• Use 16 point font for section openers.

Section Breaks

• Visually break up sections of text by adding horizontal lines throughout your copy.

• This helps convey the vision you have for your sales page and makes it easy for your client or web designer to understand the intended layout of your page.

Buttons and Boxes

• Your sales page must have at least one button, so decide where they should be located and what they should say.

• Mark buttons with square brackets around the CTA.

• Follow the sandwich rule when it comes to CTAs: have a CTA at the top, a CTA at the very bottom, and a few CTAs sprinkled throughout the rest of the page where it makes sense.

Tips for Formatting Your Sales Page in a Google Doc

In this section, the speaker provides tips on how to format your sales page in a Google Doc.

Adding Boxes

• To highlight testimonials, bonuses, and the order section, add boxes to make them stand out from the copy above and below it.

• To add a box, go back up to insert, select table, and then select the single one by one box. Type your copy inside of it.

Increasing Readability

• Avoid big walls of text as they are overwhelming to the eye and most people won't get past the first couple of sentences. Break up text into small paragraphs with only a few sentences in each paragraph. Keep total number of sentences in any paragraph to a maximum of three.

• Use coherence markers like "and," "but," "in fact," "that's why," etc., to connect two ideas or concepts together and keep people engaged with a more conversational tone and flow. Multiple studies have shown that using coherence markers actually improve cognitive fluency.

• Bold strategically used key messages or takeaways that you really want your audience to see and read but avoid bolding anything excessively otherwise it loses its effectiveness.

Final Editing Tips

• Double-check readability with Hemingway Editor which rates readability based on grade level; aim for grade eight or below because the average person reads at the seventh or eighth-grade level unless writing for a more professional audience with higher education levels where you can aim for higher grade level readability.

Formatting Tips for Sales Pages

In this section, Alex shares tips on how to format sales pages for better readability and mobile optimization.

Readability Score

• To improve readability score, aim for a score of 8 or below.

• Use tools like Hemingway Editor to check the readability score.

Mobile Optimization

• Majority of people view sales pages on their mobile devices.

• View your document on your mobile device to ensure formatting looks good.

• Download Google Doc app to view the document directly on your iPhone.

• Change margins of your document in Google Doc on desktop to get an idea of how it might look on mobile.

Proofreading

• Use Grammarly to check spelling and grammar errors.

• Hover over underlined words to see suggested substitutions.

Sharing Your Document

• Share your document with team or client for feedback.

• Give them access so they can view the document without requesting access.

Conclusion

In this section, Alex concludes her video by encouraging viewers to put their new formatting tips into practice and promoting her Write & Ignite Challenge.

Putting Tips Into Practice

• Follow a proven high-converting sales page formula that breaks down everything discussed in the video into a streamlined writing process.

Write & Ignite Challenge

• Check out Alex's five-day Write & Ignite Challenge by clicking the link below.