How To Scale Google Ads Campaign | Expert Tips & Tricks | Google Ads Scaling
How to Scale Google Ads Campaigns
In this video, Mike Mancini, a Google Ads agency owner for the last nine years, explains how he helps his clients scale their Google Ads campaigns. He walks through the process of optimizing campaigns and increasing budgets.
Understanding Client Value
- Understand how much an actual client is worth to the business.
- Look at cost per conversion and ensure it's below the threshold set by the client.
- Find out which keywords are driving 80% of business and allocate budget accordingly.
Increasing Budget
- Determine the client's close rate and cut it in half to be conservative.
- Track calls from Google Ads in CRM or system to better understand lead quality.
- Know how much revenue is generated per new client on average.
- Use these numbers to determine how much budget can be increased without overspending.
Conclusion
Mike Mancini provides valuable insights into scaling Google Ads campaigns. By understanding client value and carefully increasing budgets, businesses can achieve success with their advertising efforts.
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