Cómo usar Meta ANDRÓMEDA para escalar tus campañas en Facebook ADS - Actualizado 2026

Understanding the Impact of AI on Social Media Marketing

Introduction to AI Changes in Social Media

• The landscape of social media platforms like Facebook and Instagram is constantly evolving due to artificial intelligence and algorithms.

• Viewers are encouraged to embrace these changes rather than fear them, as they can be beneficial for any product or service.

MetaAds and Its Revolutionary Role

• Discussion centers around a new AI tool from MetaAds that significantly alters marketing strategies, providing opportunities for both newcomers and established marketers.

• The speaker emphasizes the importance of adapting to these tools for achieving results in marketing efforts.

Personal Application Before Teaching

• The speaker shares their philosophy of applying new strategies personally before teaching them to clients or students, ensuring effectiveness.

• This approach builds credibility and confidence in the methods being taught, as they have been tested successfully first-hand.

Overview of Andromeda: The New AI Engine

• Andromeda is introduced as Meta's latest AI engine designed to optimize ad placements by analyzing user behavior in real-time.

• It represents a shift from previous advertising strategies that relied heavily on audience targeting based on demographics alone. Instead, it focuses on individual ad performance metrics.

Understanding User Behavior Changes

• A significant change in user behavior necessitates a revised approach to creating ads; traditional structures may no longer be effective due to shorter attention spans online.

• The speaker outlines an evolved structure for ads that includes capturing attention quickly, presenting problems clearly, showcasing social proof, and concluding with strong calls-to-action (CTAs).

Conclusion: Adapting Strategies for Success

• Emphasizing the need for marketers to adapt their strategies according to changing consumer behaviors is crucial for success in this new landscape shaped by AI technologies like Andromeda.

Understanding Consumer Behavior and Advertising Strategies

The Shift in Advertising Approach

• The speaker emphasizes the importance of understanding your product or service to create effective advertisements, filling gaps in consumer knowledge with targeted messaging.

• Acknowledges that consumer behavior has changed significantly due to information overload, leading to a disorganized mental space for users amidst increasing content and ads.

• Introduces "Andromeda," an AI tool designed to streamline advertising by suggesting shorter ads focused on key elements like attention, solution, social proof, and call-to-action.

The Role of AI in Modern Advertising

• Highlights how platforms like Meta (Facebook) possess extensive data about users, allowing them to display relevant ads based on real-time analysis of user behavior.

• Discusses common mistakes advertisers make regarding audience segmentation; previously complex targeting is now simplified through AI tools that require less manual input.

Optimizing Campaign Structures

• Stresses the need for creativity and adaptability rather than relying solely on AI; advertisers should actively monitor competition and trends for better results.

• Advises against uploading only a few ads; instead, multiple creative variations should be tested to find what resonates best with audiences.

Key Steps for Effective Campaign Implementation

• Outlines the campaign structure starting from selecting objectives; emphasizes that Andromeda's principles apply across all campaign types within Meta's ecosystem.

• Notes that Meta’s AI capabilities are integrated into ad sets, enhancing decision-making about which ads to show based on user engagement patterns.

Simplifying Campaign Strategies

• Encourages creating simple campaigns with broad audiences and diverse creatives while optimizing for the most valuable events (e.g., sales).

• Recommends aligning campaign goals with appropriate strategies—using recognition campaigns when aiming for brand awareness versus direct sales campaigns when selling products.

By following these insights and leveraging modern tools effectively, advertisers can enhance their strategies in a rapidly evolving digital landscape.

Social Proof and Call to Action in Advertising

New Video Structure Requirements

• Meta now requires shorter videos, suggesting two 30-second videos for each of the four blocks instead of longer formats.

• The focus should be on creating structured content rather than just producing videos; each video must have a clear purpose.

• Advertisements should target specific themes: attention, social proof, call to action, problem, and solution.

Audience Targeting Strategy

• Meta's algorithm (Andromeda) optimizes ad delivery based on audience temperature: cold, warm, or hot leads.

• Ads focused on attention will reach cold audiences while those emphasizing social proof will engage warmer prospects.

Content Creation Approach

• Emphasize creating micro-videos that adhere to a single theme within one audience segment for better engagement.

• For example, when selling furniture, focus on different aspects like essential nails or paint types to educate potential customers indirectly.

Case Study: Aesthetic Center Campaign

• An aesthetic center campaign was structured around three key treatments with six ads dedicated solely to each treatment type.

• Each ad focuses on distinct angles such as attention-grabbing elements and social proof without mixing topics across different audiences.

Implementation Insights

• When using Andromeda for campaigns, start with minimal budgets while maintaining successful existing audiences.

• Ensure that ads are tailored specifically to the topic at hand within their respective audience segments for optimal results.

How to Optimize Advertising Strategies

Starting with Minimal Budget

• Emphasizes the importance of starting advertising campaigns with a minimal budget, focusing on data collection rather than immediate returns.

• Highlights that even small budgets can lead to significant client acquisitions, particularly in niche markets like grains.

Utilizing AI for Creative Development

• Suggests leveraging tools like ChatGPT for generating creative ad content, which has proven effective in current implementations.

• Stresses the need to optimize events by selecting appropriate objectives, such as prioritizing conversations over mere impressions.

Understanding Algorithm Dynamics

• Conveys the critical insight that success in advertising comes from feeding algorithms effectively rather than trying to manipulate them.

• Discusses common misconceptions and conflicting advice within the industry regarding content creation and advertising strategies.

Personal Adaptation and Experimentation

• Advocates for personal experimentation with tools before making purchases, emphasizing that there is no one-size-fits-all solution.

• Encourages users not to force algorithms but instead leverage existing successful strategies while providing valuable narratives and clear objectives.

Evolving Landscape of Advertising Tools

• Expresses frustration over rapid changes in advertising platforms but recognizes these changes as opportunities for improvement.

• Acknowledges that new tools are becoming more user-friendly, allowing individuals without prior knowledge to create effective campaigns easily.

Final Thoughts on Implementation

• Concludes by urging viewers to embrace new methods and implement learned strategies for better results, highlighting a shift towards understanding user behavior.