Why I Switched To Coaching Full Time (And Why It's Better Than SMMA)

Why I Switched to Consulting and Coaching Full-Time

In this video, the speaker explains why he switched from social media marketing agency (SMMA) to consulting and coaching full-time. He emphasizes that coaching/consulting is not a get-rich-quick scheme but rather a long-term business model.

Less Saturation in Coaching

• Coaching has less saturation than SMMA because there are many different niches and areas where coaches can help people.

• Coaches can create specific niches based on their experience, skill set, and passions.

• The speaker recommends using the ESP method (experience, skill set, passion) to pick a niche.

• There are many specific niches in coaching such as helping entrepreneurs overcome divorce or building credit scores for busy entrepreneurs.

Long-Term Business Model

• The speaker believes that consulting/coaching is the best business model for the long term (10, 20, 30 years down the line).

• Tony Robbins is an example of someone who has been successful in self-help/self-improvement coaching for years.

• Coaching/consulting is about building a legacy that will last for decades.

Not a Get-Rich-Quick Scheme

• The speaker warns that coaching/consulting is not a get-rich-quick scheme or side hustle.

• Coaching/consulting is about building something that will last for decades.

Simple Business Model

• The speaker believes that coaching/consulting is simpler than people think.

• There are many specific niches in coaching that are simple to get into, such as lead sourcing for marketing agencies.

Conclusion

The speaker believes that coaching/consulting is a great long-term business model for those with skills or the willingness to develop them. Coaching has less saturation than SMMA and offers many specific niches based on experience, skill set, and passion. Coaching/consulting is not a get-rich-quick scheme but rather a legacy-building business model that can last for decades.

Reasons to Jump into Coaching Consulting

In this section, the speaker discusses two reasons why he left SMA and jumped into coaching consulting full-time.

Possibilities in Coaching Consulting

• Coaching consulting is versatile and can be applied to many niches.

• There are even coaches who help people land specific jobs in certain areas after college.

Being Seen as an Expert

• Building a personal brand and putting out value helps attract clients through inbound leads or paid ads.

• When clients come to you, you're seen as an expert because they trust you based on your content.

• It's easier to sell higher ticket items when clients already trust you.

Benefits of Inbound Leads

In this section, the speaker explains how inbound leads can benefit coaching consultants.

Trust Factor

• Clients who come through organic content or paid ads have already built up trust with the consultant.

• The consultant is seen as an expert because they've given out value through their content.

Easier Sales Process

• It's easier to convey value when clients already trust you.

• Closing deals becomes less about proving yourself and more about conveying your values.

Kaizen Coach Program Offer

In this section, the speaker promotes his new program for starting a coaching business from scratch.

Program Details

• The program is a six-month-long group mastermind that teaches participants how to become online coaches from zero experience.

• Participants will learn how to develop expertise, put together funnels, get clients organically or through paid ads, deliver services, build teams, and automate processes.

Discount Offer

• The first 10 people who sign up for the program will receive $1000 off.

• Interested individuals can click the link below or send a DM on Instagram to sign up.

Impact of Consulting Business

In this section, the speaker talks about the impact of his consulting business on individuals and the economy.

Helping One Person Can Indirectly Help Thousands

• The speaker shares an example of how he helped one person start a successful social media marketing agency.

• The person he helped went on to create YouTube videos documenting his journey and giving tips to others, indirectly helping thousands of people.

• The speaker also mentions how he has been able to help hundreds of people through his own consulting business, which was inspired by someone else's training.

• By helping one person start a successful agency, the speaker indirectly helps their clients as well, leading to a tenfold impact.

Reinventing Education and Boosting the Economy

• The speaker believes that by decentralizing the educational system and helping businesses grow through consulting, he can make a positive impact on both individuals and the economy.

• He notes that profit margins in consulting are high due to organic client acquisition through social media content.

• Transaction fees from payment processors are typically the only expenses for his business.

Moving to Dubai and the Impact of Coaching

In this section, the speaker discusses his consideration of moving to Dubai and how coaching has a bigger impact on people's lives compared to other business models.

Moving to Dubai

• The speaker is seriously considering moving to Dubai soon.

Impact of Coaching

• Coaching has a much bigger impact on people's lives compared to other business models.

• Helping e-commerce brands sell more products does not create as much impact as coaching individuals.

• The speaker has had students who were able to pay off their mother's credit card debts, fly out their parents, buy their first Rolex, live in penthouses, and buy their dream cars through coaching.

• Coaching is a done-with-you business model that creates top-down impact and subjectively impacts the individual being coached. It also requires less work to fulfill with higher profit margins.

Scaling Coaching Business

• Group coaching allows for scaling and impacting more people's lives while still providing daily support for each student or client.

• A hybrid service delivery model can be used by having an online course version of the coaching program along with group coaching sessions for a small group of people. This is extremely powerful in 2023.

Scaling Capabilities of Coaching Business vs. SMA

In this section, the speaker discusses the scaling capabilities of a coaching business compared to an SMA (done-for-you business model).

Greater Scaling Capabilities with Coaching Business

• A coaching business has greater scaling capabilities than an SMA.

• An SMA is a done-for-you business model that can be overwhelming if you have too many clients.

• With coaching, you can take on more clients in a single day if you have decent systems and processes in place.

Building a Better Legacy with Coaching Business

• Starting a coaching business allows you to build a better legacy over time.

• Many successful coaches like Tony Robbins, Dale Carnegie, Earl Nightingale, Alex and Mosey have positively impacted many lives over the years.

• The impact of their work will continue through their legacies long after they are gone.

Lack of Client Care in Done-for-you Marketing Agency

• When closing down his agency, the speaker realized that none of his clients really cared about him shutting it down except for two people.

• This was saddening for him as he had been running the agency since April 2018 and trying to build it up ever since.

The transcript is in English.

Impact of Coaching Business

In this section, Montel discusses the impact of his coaching business on his audience and how it has helped people to improve their lives.

Coaching Business as a Legacy

• Montel shares that if he stops making YouTube videos, many of his followers would reach out to him to check on him and inquire about the status of his channel.

• He mentions that some people have reconsidered deleting themselves from social media platforms because of the impact of his videos.

• Montel narrates an encounter with a student from South Africa who was able to move to the UK and build a better life for himself and his family by following Montel's advice.

• He encourages viewers to consider coaching as a way to leave a big impact on people's lives.

Reinventing Coaching Business

• Montel acknowledges that there is stigma around coaching businesses but wants to reinvent what it means to run one.

• He plans on showing viewers how to properly run a coaching business through future videos on building a consulting business.

• Montel invites serious individuals interested in working with him directly through his brand new program called kaizencoach.io. The program is six months long, and participants get to work with him and ten other people.

Program Benefits

• The program will teach participants how to pick their niche, gain expertise, create success timelines for clients, deliver at scale, and close clients inbound for at least $2500 per month or $5000 one-off fee.

• The first ten people to enroll in the program will receive a $1000 discount.

Montel discusses the impact of his coaching business and encourages viewers to consider it as a way to leave a big impact on people's lives. He plans on showing viewers how to properly run a coaching business through future videos on building a consulting business. Montel invites serious individuals interested in working with him directly through his brand new program called kaizencoach.io, which will teach participants how to pick their niche, gain expertise, create success timelines for clients, deliver at scale, and close clients inbound for at least $2500 per month or $5000 one-off fee. The first ten people to enroll in the program will receive a $1000 discount.