Los Agentes de IA Transformarán Tu Trabajo Para Siempre

Los Agentes de IA Transformarán Tu Trabajo Para Siempre

The End of the Chat GPT Era?

Introduction to AI Agents

  • The era of Chat GPT is concluding, marking a shift from AI merely providing ideas to taking action autonomously, potentially threatening current job markets by 2025.
  • Until now, AI has primarily functioned as a conversational tool; however, it will soon execute tasks independently without human supervision.

Current Use of AI Agents

  • The speaker introduces three AI agents: Martin (manages emails and calendar), Herby (research assistant), and Cloud (performs routine tasks on Mac).
  • Initially, these agents will enhance productivity; eventually, they may outperform humans in certain tasks and compete for jobs.

Future Implications of AI in the Workforce

  • There are companies with few employees supported by numerous AI agents; a race is underway to create "unicorn" companies valued at $1 billion with minimal staff.
  • Different audiences will gain unique insights from this discussion: entrepreneurs can explore new opportunities, executives can transform operations, and employees can learn how to remain relevant.

Understanding Digital Employees

  • Gustavo Entrala discusses his role in helping businesses design their futures while sharing knowledge about upcoming changes in the workforce due to digital employees.
  • Chat GPT achieved rapid user adoption since its launch in November 2022; however, its era is ending as we prepare for more advanced AI interactions.

Transitioning to Autonomous Agents

  • Sam Altman (CEO of OpenAI) indicates that significant changes are coming by 2025 as tech giants push for widespread use of autonomous agents.
  • Startups are already developing specialized agents capable of conducting phone calls or interviews and monitoring cybersecurity.

Defining an AI Agent

  • An AI agent perceives its environment and makes decisions autonomously. This contrasts with traditional programs that lack adaptability.
  • Unlike language models like Chat GPT that generate text based on patterns, an AI agent interacts with its surroundings and learns from experiences.

Complexity of Achieving Goals

  • Achieving goals involves planning—understanding objectives, evaluating options based on criteria such as time or cost—and executing actions accordingly.
  • The ability to orchestrate multiple actions distinguishes an AI agent from simpler models.

Importance of Orchestration

  • Orchestration refers to coordinating various actions needed to achieve a goal effectively.

The Evolution of AI Agents

Introduction to AI and Job Impact

  • The speaker discusses the impact of AI on job numbers and productivity in tech companies, prompting an investigation into whether AI is making these companies more efficient with fewer employees.
  • Herby, presumably a colleague or assistant, seeks clarification on the analysis request, demonstrating the importance of clear communication in collaborative work.

Understanding AI Tools

  • The speaker highlights that while ChatGPT can create plans, it lacks access to personal tools like calendars or payment methods necessary for autonomous functioning.
  • An effective AI agent must utilize external tools (e.g., email, calendar) rather than generating information independently; this distinction emphasizes the role of integrated systems in enhancing functionality.

Memory as a Key Component

  • Memory is crucial for an AI agent's effectiveness; without it, interactions would require constant reminders about past communications with clients.
  • The speaker compares language models to librarians who possess knowledge but lack operational capabilities compared to true AI agents.

Stages of AI Development

  • The evolution of artificial intelligence is categorized into three stages: predictive (2014-2022), generative (post-November 2022), and operational—marking significant advancements in capabilities.
  • Generative AI emerged with ChatGPT's introduction, leading to deeper changes within the industry.

Addressing Spam and Data Privacy

  • Incogni is introduced as a company tackling spam and unwanted calls by managing personal data removal from data brokers.
  • Despite advances in spam filtering algorithms, issues persist due to the existence of data brokers who buy and sell personal information.

Personal Experience with Data Management Services

  • The speaker shares their experience using Incogni to remove their data from various brokers efficiently over two months.
  • A promotional offer for Incogni services is mentioned, highlighting its effectiveness in protecting user privacy while supporting content creators.

Real-world Applications and Challenges of AI Agents

  • Reflecting on past experiences with Google’s failed restaurant reservation system demonstrates challenges faced by early-stage AI agents despite impressive demonstrations.
  • As technology has evolved since then, there are expectations for improved reliability among current software products entering the market.

Demonstration of Current Capabilities

  • The speaker prepares to demonstrate a modern agent's capabilities by requesting travel recommendations for Granada through Cloud computer use from Anthropics.

Exploring the Future of AI Personal Assistants

Demonstration of AI Capabilities

  • The speaker showcases an AI agent that opens a browser and performs Google searches, effectively bypassing cookie barriers prevalent in Europe.
  • The demonstration highlights the potential of this technology, envisioning a future where users can delegate daily tasks to their computers with minimal explanation.
  • The company behind the technology is cautious about market release due to significant security and privacy risks, opting for a controlled environment for testing.

Current Limitations and Challenges

  • Despite impressive capabilities, current operations are slow and sometimes unreliable; the technology is still considered experimental.
  • Users can interact with the AI via WhatsApp for various tasks like searching emails or checking train schedules, but it cannot send emails on behalf of users directly.
  • A major challenge is interoperability; without necessary permissions, agents cannot access all mobile applications.

User Expectations vs. Reality

  • There’s a gap between user expectations and actual capabilities; while some tasks are feasible (like making calls), others (like restaurant reservations) may not be executed as expected.
  • Repeated failures in task execution could lead to disappointment among users regarding the assistant's overall functionality.

Distinction Between Personal and Work Agents

  • Personal assistants may take years to evolve into fully capable entities that meet all user needs compared to work-oriented AI agents which show more promise.

Case Study: Retail AI Assistant

  • An example from Sax Fifth Avenue illustrates how an AI agent enhances customer service by accessing personal purchase history and store inventory.
  • This agent can locate products in-store, reserve them for customers, and communicate pickup details through natural dialogue.

Business Model Evolution

  • Salesforce has shifted its business model from subscription-based to charging per successful management task completed by these agents, indicating confidence in this approach.

Autonomous Cybersecurity Agents

  • Some agents operate autonomously 24/7 in cybersecurity roles, analyzing threats without human oversight.
  • Advanced teams of these agents collaborate on commercial tasks such as lead generation and client analysis.

The Role of AI Agents in Business and Creativity

Initial Contact with Clients

  • Personal contacts within a company initiate communication with clients through hyper-personalized emails. Once leads are qualified and verified, they are handed over to human agents for further engagement.

Collaborative Creative Projects

  • A group of programmers and fiction writers is working on a collective novel, where different agents handle various aspects: story structure, character development, proofreading, and style enhancement. An AI agent acts as the project director making final creative decisions.

Adoption Models for AI Agents

  • Tech companies introduce AI in stages: starting with basic copilots or individual assistants that help with internal processes and client data retrieval.

Meeting Facilitation by AI

  • The next level involves meeting facilitators—AI agents that assist in meetings (e.g., Google Meet, Teams, Zoom), taking notes, assigning tasks, and providing real-time translation services.

Specialized Autonomous Agents

  • Companies offer specialized agents capable of real-time data analysis, security monitoring, or 24/7 customer service. These agents can engage in conversations and perform specific actions previously requiring human intervention.

Creative Assistance from AI

  • Future developments include creative assistant agents that draft marketing materials based on historical advertising data. Digital employee teams will collaborate on coding applications or conducting research projects.

Employment Dynamics with AI Integration

  • As businesses adopt these technologies progressively—from assistants to collaborative teams—the question arises whether these AI agents will serve as colleagues or replace human workers entirely.

Perspectives from Industry Leaders

  • Notable CEOs like Satya Nadella (Microsoft) and Marc Benioff (Salesforce) emphasize that AI should enhance productivity rather than replace jobs. Microsoft refers to its product as a "copilot," indicating support rather than replacement.

Productivity vs Job Security Debate

  • There’s potential for significant productivity gains; however, this raises concerns about job security as companies may not need to hire additional staff if existing employees can accomplish more due to automation.

Real-world Example: Karna's Use of AI

Impact of AI on Employment and Business Models

Overview of AI's Influence on Major Tech Companies

  • The speaker discusses the evolution of jobs in three rapidly growing tech companies, suggesting that they utilize their own AI products to gather evidence.
  • Meta has reduced its workforce by over 20,000 since 2022 while experiencing a 20% annual revenue growth, indicating a shift in operational efficiency.
  • Google claims that 25% of its code is generated with the help of AI, leading to increased revenue per employee from €1.5 million in 2022 to nearly €2 million in 2024.

Concerns About Unemployment Due to AI

  • The potential for AI-induced unemployment is highlighted as a legitimate concern, particularly affecting sectors like customer service, marketing, and programming.
  • Professions centered around information management may face significant transformations due to the rise of AI technologies.

Future Business Models Driven by AI

  • Silicon Valley anticipates a new generation of software companies valued at over $1 billion but employing very few people compared to the number of agents performing tasks.
  • An example is given about the startup "8090," which aims to replace functions traditionally held by large firms like SAP and Microsoft at a fraction of the cost using an army of AIs.

Innovative Investment Strategies Using AI

  • Intelligent Alpha has launched an investment fund managed by three language models (AI), achieving an impressive 80% improvement in American stock indices since inception.

Predictions for Job Market Changes

  • By 2025–2027, there are expectations for massive job destruction in the U.S. due to widespread adoption of AI agents; however, these are only forecasts.
  • Employees may hesitate to advocate for using AI out of fear for their job security despite potential productivity gains within organizations leveraging digital processes.

Navigating Change: Opportunities vs. Crisis

  • The dual nature of technological change presents both challenges and opportunities; understanding this can help individuals and businesses adapt effectively.

Understanding Current Solutions in the Market

  • To leverage available solutions effectively, it's essential first to understand three segments within the market for specialized agents: professional task-specific agents, customizable platforms, and DIY tools for creating personal agents.

Specialized Agents Across Various Domains

  • There is a wide array of specialized agents available today across different fields such as customer support, recruiting, programming, debt collection, and tax advisory services.

The Evolution of Software as a Service and AI Agents

The Rise of SaaS in the Early 20th Century

  • The emergence of Software as a Service (SaaS) companies in the early 1900s is reminiscent of current trends, with some predicting an end to traditional SaaS models.
  • Salesforce is highlighted as the most recognized company from this era, actively working to maintain its market share against new SaaS competitors by offering comprehensive AI agent solutions.

Salesforce's Competitive Edge

  • Salesforce leverages existing customer data, including inventory and internal processes, to enhance its AI offerings known as "Agent Force."
  • Microsoft is noted for its resilience through technological cycles, adapting well despite not always being the first innovator in new categories.

Microsoft's Adaptation Strategies

  • Recently, Microsoft launched specialized agents for various tasks such as logistics and human resources while also providing custom agent development services.
  • A significant challenge for Microsoft involves scalability and concerns over accessing sensitive company data, which raises trust issues among large enterprises.

Security Concerns with AI Models

  • There are fears that language models may misuse sensitive information during interactions, necessitating robust security measures that are currently lacking.

Developing Custom Solutions

  • Companies like Relevance AI and One Reach offer platforms for developing custom solutions without requiring coding skills.

Strategic Planning for AI Adoption

  • Before experimenting with technology, it's crucial to devise a strategic plan focused on internal adoption of AI agents within organizations.

Implementation Framework for Corporate Agents

  • The proposed plan includes creating a corporate agent that answers common employee queries about company policies and gradually expanding its capabilities.

Steps to Implementing AI Agents

  1. Initial Agent Development: Start with a general corporate agent capable of handling basic inquiries.
  1. Team-Specific Projects: Collaborate with each department to identify daily processes suitable for automation through pilot projects.
  1. Advanced Autonomous Agents: Develop interdepartmental agents that connect existing systems and address organizational needs directly.

Key Insights on Change Management

Adopting AI in the Workplace: Embracing Change

Overcoming Fear of Change

  • The initial reaction to changes affecting work, such as AI adoption, is often fear and apprehension; this response is a natural human instinct.
  • It's important to recognize that while AI may change job dynamics, it is more likely that individuals who leverage AI will be the ones advancing in their careers rather than being replaced by it.

Emergence of New Professions

  • The rise of AI is expected to create new professions that are currently not represented in organizations, highlighting the evolving job landscape.
  • Early adopters of AI tools will likely experience increased productivity, which could lead to significant shifts in social structures and labor models.

Future Work Dynamics

  • The potential for a four-day work week becomes more feasible with enhanced productivity through AI integration.
  • A historical perspective shows that decision-making should remain with humans; reliance on AI for critical decisions can be detrimental to companies.

Economic Cycles and Technological Advancements

  • The evolution from XML and cloud technologies has led us into an era dominated by Software as a Service (SaaS), similar to how mobile apps transformed user engagement.
Video description

¡Recupera tus datos personales con Incogni! Usa el código TENGOUNAIDEA en el enlace de abajo y obtén un 60 por ciento de descuento en el plan anual: http://incogni.com/tengounaidea". La era de #ChatGPT llega a su fin. Se termina esa fase en la que la #InteligenciaArtificial sólo “habla” y nos da ideas. Lo que viene es un cambio mucho más profundo: las IAs van a pasar a la acción y amenazan el futuro de nuestros empleos actuales. 2025 será el año de los #AgentesIA. Hasta este momento, hemos experimentado la #InteligenciaArtificial como un chat que nos explica cosas, nos aporta ideas para un viaje o nos corrige un e-mail (inventándose alguna que otra cosilla). Es alucinante: ahora, la #IA no sólo responderá nuestras preguntas. Ejecutará acciones y cumplirá de forma autónoma los encargos que les ordenemos. Y ojo, ya existen agentes autónomos que no necesitan supervisión. Y hay más: ¡existen equipos de agentes que se ponen de acuerdo entre sí para conseguir un objetivo! Puff… te va a explotar la cabeza en este vídeo. 0:00 Intro 4:19 Concepto 9:40 Sponsorship INCOGNI 11:34 Experiencia real 16:34 Agentes en la empresa 21:35 ¿Positivo o negativo?” 29:56 La oportunidad 33:47 El plan 37:20 Takeaways ENLACES a empresas de IA que se aparecen en el vídeo: Agentes IA probados: HERBIE https://agentherbie.com/ MARTIN https://www.trymartin.com/ Claude Computer Use: https://docs.anthropic.com/en/docs/build-with-claude/computer-use Plataformas de agentes: Salesforce Agentforce https://www.salesforce.com/agentforce/ Microsoft Copilot Agents: https://support.microsoft.com/en-us/topic/introducing-copilot-agents-943e563d-602d-40fa-bdd1-dbc83f582466 Nuevas compañías IA (potenciales unicornios): 8090 https://www.8090.inc/ Intelligent Alpha https://www.intelligentalpha.co/ Agentes especializados: Relevance AI https://relevanceai.com/ One Reach AI https://onereach.ai/ Make https://www.make.com/en Lindy https://www.lindy.ai/ Crew AI https://www.crewai.com/ SOBRE GUSTAVO ENTRALA Gustavo Entrala es Board Member y Senior Advisor en Estrategia e Innovación Tecnológica de empresas de España y Latinoamérica. En su carrera ha asesorado a un centenar de marcas en 17 paises en los sectores Banca, Alimentación, Cosmética, Bebidas, Seguros, Energía, Media, Tecnología y Retail. Es columnista de FORBES e imparte conferencias por todo el mundo. SERVICIOS COMO SPEAKER: http://inspirinas.com/inspirinas-en-t... CONTACTO: Blog: http://www.inspirinas.com Newsletter: https://inspirinas.com/suscribete-a-i... X: / gentrala LinkedIn: / gustavoentrala