Джефф Уокер " Запуск" (Jeff Walker Product Launch Manager) - Модуль 1 Часть 1 (русские субтитры)

Understanding Scotoma

In this section, the speaker talks about scotoma, which is a blind spot in our eyes caused by the optic nerve.

What is Scotoma?

• Scotoma is a blind spot that we all have in our eyes.

• The image that hits the back of our eye turns upside down and then our brain turns it back around.

• There's a spot where the optic nerve attaches and there aren't any photoreceptors, so we can't see anything in that one spot.

• Every one of us has a blind spot in our vision.

Blind Spots and Marketing

In this section, the speaker talks about how everyone has blind spots and how it relates to marketing.

Blind Spots in Marketing

• We all have blind spots.

• Frank Kern struggled with his sales letter for his product "Mass Control" until the speaker helped him with the lead.

• The lead is critical to a sales letter and can be a blind spot for marketers.

Product Launch Formula

In this section, the speaker talks about his experience with launching his product using Product Launch Formula.

Using Product Launch Formula

• The speaker used Product Launch Formula to launch his product.

• He generated interest during pre-launch and had a successful launch.

Getting Help with Sales Letters

In this section, Jeff talks about how he got help from Paul Myers and Frank Kern with his sales letters for product launches.

Getting Help from Paul Myers

• Jeff remembers how Paul Myers helped him out at the last second when he was struggling with a sales letter.

• He had a sales letter but it wasn't good enough, so he reached out to Paul for help.

• Within 10 minutes of sending what he had to Paul, he received a call back with some advice.

• This experience taught Jeff the importance of having someone else look over your work.

Getting Help from Frank Kern

• When Jeff was 11 hours away from going live with his launch and only had nine pages of notes, he called Frank Kern for help.

• Despite being busy with dinner plans, Frank agreed to help and sent an email with an entire lead within 45 minutes.

• The first 100 words of the lead were written by Frank himself and set the tone for the rest of the sales letter.

• Although Jeff is good at launching products and copywriting himself, he recognizes that sometimes you need another person's perspective.

Creating Shocking Sales Letters

In this section, Jeff talks about his approach to creating sales letters that shock people into paying attention.

Demanding More From Sales Letters

• When creating a sales letter, Jeff wants it to be more than just a standard pitch. He wants it to shock people into paying attention.

• His goal is to change their state when they read it so that they are fully engaged in what he has to offer.

• Even though most people are sold on a product before they get to the sales letter stage, Jeff still wants his letters to stand out.

Seeking Help From Others

• When working on his membership site boot camp launch, Jeff struggled to create a sales letter that met his standards.

• He reached out to Aven and received help with the hook in the beginning of the letter.

• Jeff believes that having fresh eyes on your work can make all the difference when it comes to creating a successful launch.