КУРС ПО ИНТЕРНЕТ-МАРКЕТИНГУ. PITCH DAY.

Overview of Pitch Presentation

Introduction to Pitch Day

• The session focuses on preparing for Peach Day, covering the definition and structure of a pitch, key presentation rules, and how to effectively respond to investor questions.

• Participants are encouraged to define their goals for Peach Day, which may include securing investments, finding mentors or partners, or increasing project visibility.

Importance of Goals

• Different goals influence the focus areas in a pitch; for instance:

• Investors prioritize unit economics and scalability.

• Clients value the project's overall worth.

Structure of an Effective Pitch

Key Components of a Pitch Deck

• A well-organized pitch should include:

• Title slide

• Problem statement

• Proposed solution

• Product overview

• Market analysis

• Business model explanation

• Competitive landscape assessment

• Include growth strategy details based on team capabilities and financial metrics like revenue projections.

Presentation Techniques

Best Practices for Delivery

• Emphasize clarity with concise slides—one idea per slide without excessive text.

• Use visuals over text where possible; incorporate icons for better material structuring.

• Practice is essential: start with longer formats (10 minutes), then condense to shorter versions (5 and finally 3 minutes).

Preparation Essentials

Materials Needed Before Pitching

• Prepare various documents including:

• PDF pitch deck

• One-pager summarizing key facts

• Teaser deck for email distribution

• Prototype demo product

• Develop a financial model outlining investment usage over timeframes (6 months to a year).

Final Tips for Peach Day

Presentation Readiness and Engagement Strategies

• Arrive early to check technical equipment; ensure everything functions correctly.

• Be prepared for questions about finances, market competition, risks, and unique selling propositions. Respond clearly and concisely.