Como CALCULAR o PREÇO de VENDA de Produto e Serviço CORRETAMENTE? 💰 Aprenda Precificação de Produtos

How to Set the Right Selling Price for Your Products

Understanding Key Financial Terms

• Definitions of Key Terms: The speaker defines four essential financial terms:

• Receita (Revenue): Money coming into the business.

• Gasto (Expenditure): All cash outflows from the business.

• Custo (Cost): Expenses related to producing goods or services, such as raw materials and packaging.

• Despesa (Expense): Costs associated with selling and managing the business, like rent and salaries.

Differentiating Costs and Expenses

• Variable vs. Fixed Costs:

• Costs are always variable, while expenses are fixed; expenses must be paid regardless of sales volume.

• It's crucial to include all costs in pricing to avoid reduced profits.

• Separation of Personal and Business Finances:

• Small business owners should distinguish between personal expenditures and business-related costs for accurate pricing.

Calculating Selling Price

• Determining Contribution Margin:

• Calculate how much remains after covering production costs; this is known as the contribution margin, which helps cover fixed expenses.

• Example Calculation:

• If a brigadeiro sells for R$4 with a production cost of R$2.30, the contribution margin is R$1.70, representing about 42.5% of the selling price.

Adjusting Prices Based on Margins

• Adjusting Selling Price for Desired Margin:

• To achieve a higher margin (e.g., from 42% to 45%), adjust the selling price accordingly using a formula based on production costs and desired margins.

• Market Considerations in Pricing:

• The final price also depends on market factors such as material costs, stock levels, and customer willingness to pay.

Profit Calculation

• Calculating Monthly Profit:

• Multiply contribution margin by total sales volume then subtract fixed expenses to determine profit; e.g., if selling two thousand brigadeiros at R$2.81 each results in R$620 profit after deducting fixed costs.

Understanding Markup

• Markup Calculation Explained:

• Markup is calculated by dividing the selling price by variable production cost; this helps adjust prices when production costs change.

• Adapting Prices with Cost Changes:

• If ingredient prices rise, use markup to find new selling prices without sacrificing profitability.

Measuring Business Health

• Understanding Break-Even Point (Ponto de Equilíbrio):

• This metric indicates how much needs to be sold monthly to cover all fixed expenses; calculated by dividing total fixed costs by average contribution margin multiplied by one hundred.

• Importance of Surpassing Break-Even Point:

• Always aim above break-even sales figures since profits begin only after surpassing this threshold.

Final Thoughts

• Issuing Invoices Correctly:

• Emphasizes the importance of issuing proper invoices during sales transactions for compliance and record keeping.