Meeting PMB All School - 30 September 2026

Meeting Overview and Introductions

Initial Discussions

• The meeting begins with a casual atmosphere, where participants are encouraged to share updates while multitasking.

• Neri Jamit introduces herself, mentioning she is at a café due to heavy rain, indicating the challenges of remote communication.

• Bu Lani acknowledges the group and requests a report from Karawaci regarding their activities for September.

Reporting on Leads and Follow-ups

Lead Updates

• Karawaci reports six individuals in the current week's list, including Aka, Vanessa, Ado, Jaden, Benes, and Hana.

• Aka's trial results are pending as they need further discussion with her husband; Vanessa is still gathering information without any new updates.

• Three leads were received today from Pak Randy; however, there has been no response from parents yet.

Baby Club Participation and Event Planning

Upcoming Events

• The Baby Club participation remains unchanged with six members; plans for an event on October 17th are discussed.

• Details about the event's rundown are confirmed; design requests have been sent to Marcom for promotional materials.

Closing Statistics and Source Tracking

Data Management

• In September, two closings were reported from Instagram; discussions about tracking lead sources highlight gaps in data collection.

• There’s a need for better documentation of where leads originate to improve future tracking efforts.

Activities Scheduled for October

Event Coordination

• An upcoming coloring competition is scheduled for October 24th at Matchbox; details about logistics are being finalized.

• Clarification on whether attendance is mandatory or optional for students participating in various events is sought.

Venue Arrangements and Logistics

Venue Details

• The UND event will take place at Maxbox with all students required to attend while participation in the coloring contest remains optional.

• Discussion around venue arrangements indicates that no rental fees apply as it’s provided free by Maxbox.

Promotion Strategies

Marketing Efforts

• Plans include using banners and other promotional materials within the atrium area of Maxbox to attract participants.

• Participants discuss how marketing strategies will be implemented through social media platforms like Instagram once designs are finalized.

Finalizing Requests and Deadlines

Design Requests

• Emphasis on ensuring all design requests must go through proper channels rather than direct calls to PIC highlights organizational protocols.

• Specific deadlines for design requests related to both Baby Club events are reiterated to ensure timely execution.

Event Planning and Participant Targeting

Importance of Detailed Requests

• The speaker emphasizes the need for detailed event requests, including promotional details and participant targets, to avoid misunderstandings.

Setting Participant Goals

• A specific example is given regarding a "baby club" event scheduled for the 17th, with a target of 10 participants.

Confirmation Strategy

• It is noted that only 6 confirmations have been received so far, highlighting the necessity to find an additional 4 participants to meet the target.

Buffering Confirmations

• The speaker stresses that confirmations should be double the target number; thus, for a goal of 10 participants, at least 20 confirmations are needed due to potential last-minute cancellations.

Anticipating Absences

• Various reasons for absences are discussed (e.g., illness or change in plans), reinforcing the importance of having extra confirmed attendees.

Closing Events and Target Audiences

Closing Event Requirements

• For an upcoming coloring competition, there is a closing requirement where at least 60 participants must attend.

Identifying Participants

• The discussion revolves around ensuring that registered children are indeed eligible and interested in participating in the event aimed at schools.

Age Considerations

• Clarification on age eligibility indicates that children aged 4 to 5 years old are targeted; however, many may already be enrolled in school.

Strategies for Engaging Non-School Children

Finding Eligible Participants

• The focus shifts towards identifying children who have not yet started school as potential candidates for participation in events like coloring competitions.

Communication with Parents

• Effective communication strategies with parents about their children's enrollment status are deemed essential for gathering accurate participant data.

Understanding School Readiness

Age Group Analysis

• Discussion highlights that most children aged K1 and K2 should already be attending school; thus targeting them may not yield desired results for non-school events.

Aligning Events with Target Demographics

Event Relevance

• Emphasis on aligning events such as competitions with appropriate age groups ensures better attendance rates from relevant demographics.

Logistics and Planning Considerations

Transportation Analogy

• An analogy comparing event planning logistics to choosing transportation methods illustrates how various approaches can lead to different outcomes based on goals set forth.

Avoiding Misalignment in Objectives

Ensuring Goal Alignment

• There’s a caution against misalignments between planned activities and actual objectives; clarity is crucial to avoid wasted efforts leading up to events.

Preparing for Upcoming Meetings

Data Preparation

• A reminder is issued about preparing comprehensive data ahead of meetings scheduled for further discussions on participant engagement strategies.

Reporting Updates and Progress Tracking

Monthly Reporting Insights

• Updates regarding monthly reports indicate ongoing tracking of progress toward targets set within various programs or initiatives being discussed.

Follow-Up on Sponsorship and Leads

Sponsorship and Funding Needs

• Discussion on the number of sponsors needed, emphasizing the importance of having numerical data for follow-ups.

• Current sponsorship list stands at 3 million, with a target funding requirement of 15 million, indicating a significant gap in funding needs.

Cash vs. Goods Contributions

• All contributions must be in cash or equivalent goods; discussions about potential goodie bags or snacks to reduce costs.

• Clarification that items can count towards sponsorship value, such as prizes or gifts that do not require purchase.

Event Participation and Documentation

• Need for participant targets for upcoming events; documentation from previous open house is required.

• Open house attendance recorded at 44 participants out of 57 registered, with 7 successful closings noted.

Evaluating Follow-Ups and Closures

Mapping Potential Leads

• Emphasis on mapping remaining leads: how many can still be followed up versus those who are no longer viable.

• Importance of evaluating which leads remain actionable to improve closing rates.

Closing Statistics Breakdown

• Breakdown of closed leads by category: toddlers (1), nursery (2), primary (2), with additional external registrations noted.

• Discussion on categorizing remaining lists into preschool and primary segments for better management.

Monthly Target Setting

October Closing Goals

• Monthly target set at 18 closures for October; all activities should contribute towards achieving this goal.

• Calculation discussed regarding remaining leads after accounting for closures; focus on maximizing follow-up efficiency.

Intercultural Day Planning

• Plans to achieve specific closing targets during intercultural day events to meet overall monthly goals effectively.

Documentation and Reporting Updates

PPT Completion Requirements

• Reminder to complete documentation related to the open house evaluation and intercultural event details before submission in PPT format.

Event Reports from Pontianak

Recent Events Overview

• Report on wellness event held successfully with distribution plans outlined for member engagement through B2B channels.

Upcoming Activities Planning

• Future plans include follow-ups based on design completion, content creation involving students, and trial classes scheduled due to full enrollment in existing classes.

Discussion on Trial Classes and Coordination

Challenges in Organizing Trial Sessions

• The speaker expresses difficulty in organizing trial classes, suggesting the need for coordination with teachers to facilitate these sessions.

Class Composition Suggestions

• A proposal is made to combine students into a single class if there are only two or three children available, emphasizing the importance of maximizing participation.

Event Updates and Participation

Successful Event Overview

• An update is provided about an event held on September 26, which was reported to have gone well, indicating positive engagement from participants.

Student Count Breakdown

• There were 10 mothers participating, some bringing multiple children, leading to an estimated total of around 20 children involved in the event.

Follow-Up on Potential Students

Identifying Follow-Up Candidates

• The speaker discusses potential follow-ups for students who may enroll at Stella Maris, noting specific names and their current schooling status.

Enrollment Opportunities

Student Readiness for School

• Several students are identified as ready for school enrollment, including Daphine and Kio. However, one student named Lewin has therapy-related challenges that hinder follow-up.

New Class Proposals

Opening New Classes

• The discussion includes plans to open new classes due to high demand; specifically mentioning that existing classes are already full.

Feedback from Recent Events

Positive Reception from Participants

• Feedback from mothers indicates satisfaction with recent events focused on sports activities, highlighting a desire for more such sessions in the future.

Discount Incentives for Future Events

Proposed Discounts for Returning Participants

• A discount strategy is proposed where returning participants can receive a 50% discount if they bring a friend along to future events.

Pricing Structure Adjustments

Adjusted Payment Plans

• Details are shared regarding adjusted payment plans for returning mothers who bring friends; this includes reduced fees compared to previous payments.

Planning Future Activities

Upcoming October Events

• Plans are discussed for additional activities in October based on improved weather conditions and requests from mothers for more events.

Baby Club Initiatives

Launching New Programs

• There’s mention of potentially launching a baby club in October as part of ongoing efforts to engage families further.

Scheduling Considerations

Coordination with Teachers

• Discussions include scheduling considerations with teachers regarding upcoming classes and ensuring proper organization moving forward.

Event Recap and Future Planning

Recap of Previous Events

• A recap is given about past events while planning future ones by coordinating vendor schedules effectively.

Sponsorship Opportunities

Exploring Sponsorship Options

• The speaker mentions exploring sponsorship opportunities related to running events and seeks advice on suitable promotional items like towels or caps.

Community Engagement Efforts

Addressing Community Needs

• There's acknowledgment of community needs following delays due to weather conditions; emphasis placed on resuming activities soon as families express eagerness.

Discussion on Closing Sales and Trial Classes

Sales Strategy and Promotions

• The conversation begins with a focus on closing sales for the month, emphasizing the importance of securing commitments from potential clients.

• A mention of rescheduling trial classes indicates flexibility in accommodating client needs while ensuring they can still access promotional offers.

• There is a strategy to encourage immediate purchases by setting a deadline for promotional pricing, creating urgency among potential customers.

Event Planning and Brand Collaborations

• Plans are discussed regarding an upcoming event in October, highlighting collaboration with various brands to enhance visibility and attract customers.

• The team is actively seeking feedback from potential partners, indicating ongoing efforts to solidify collaborations for the event.

Bazar Planning and Brand Selection

Product Offerings

• Four brands have been identified for participation in the bazar: X-Kid (milk), Heavenly Blast (yogurt), Bimi (skincare), and Mixtor (snacks).

• The search continues for additional fashion brands to complement the existing offerings, aiming to provide a comprehensive selection at the bazar.

Market Positioning

• There's a strategic shift towards targeting premium market segments by collaborating with higher-end brands that align with customer expectations.

• Emphasis is placed on maintaining brand consistency within premium markets to ensure alignment with customer demographics.

Vendor Collaboration and Future Events

Ongoing Vendor Engagement

• Discussions include identifying additional fashion vendors such as Babywise and Ciko, which could enhance product variety at future events.

• The importance of engaging store managers during mall visits is highlighted as a way to foster relationships that could lead to successful partnerships.

Internal Activities Coordination

• Plans are made for internal activities that may coincide with admission events, ensuring cohesive marketing strategies across different initiatives.

• The conversation wraps up by reiterating the need for timely actions regarding vendor agreements and promotional materials.

Update on PMB Achievements and Future Plans

Current Status of PMB

• Discussion begins with a need to complete data collection, emphasizing the importance of having names listed alongside photos for clarity.

• Acknowledgment of frequent updates (5-6 times daily) regarding names and data, indicating an ongoing effort to track progress effectively.

Performance Metrics

• The current achievement for BSD is reported at 183, with encouragement to reach 200 by the end of the day.

• Despite no significant movement in internal metrics, external numbers are praised for exceeding 100, highlighting a positive trend.

Team Coordination and Strategy

• Discussion about lead generation strategies reveals challenges in finding leads quickly; suggestions include exploring baptism events as potential opportunities.

• Emphasis on community engagement through church events like baby baptisms to connect with potential students' families.

Educational Outreach Efforts

• Efforts have been made to educate parents about future educational pathways post-Maris, although results have yet to materialize significantly.

• Encouragement for classes 10 and 11 to engage their networks (neighbors, relatives), promoting awareness among potential new students.

Recent Activities and Events

• A Fun Bible event was held with participation from various schools; it included activities that engaged children creatively.

• An open house event attracted limited attendance but resulted in some successful enrollments from TK and SD levels.

Follow-Up Actions

• Ongoing follow-ups are necessary for prospective students who expressed interest but have not yet committed.

• Plans are discussed for upcoming events aimed at enhancing student leadership skills through practical experiences rather than just theoretical learning.

Leadership Development Initiatives

• Introduction of "Pelopor Dinamika Siswa" (Student Dynamics Pioneer), focusing on leadership training starting from small initiatives within the school environment.

• Clarification that true leadership involves initiative-taking and positively impacting others rather than merely holding a title.

Content Creation and Marketing Strategies

• Suggestions made regarding video content related to student leadership; emphasis on clear messaging that resonates with parents unfamiliar with school structures like OSIS.

Upcoming Events Planning

• October is set as a month filled with various events including competitions across different school levels under the theme "OctoFest."

Engagement Goals

• Importance stressed on aligning event invitations specifically towards PMB goals while ensuring broader community involvement without diluting focus.

Discussion on Open House and Event Planning

Internal vs. External Invitations

• The conversation begins with a discussion about whether to invite external guests or keep the open house event internal, indicating a preference for inclusivity.

• There is mention of inviting various units, emphasizing that the goal is to have a lively event rather than being selective about attendees.

Design Preferences

• A positive remark is made regarding the current design of the open house by Bu Rere, highlighting its appeal compared to previous designs.

• The difference in design quality is noted, suggesting that new designers bring fresh perspectives and improvements.

Layout and Modernization

• Concerns are raised about repetitive layouts in past events; suggestions for more innovative designs are encouraged to reflect contemporary styles.

• The speaker expresses satisfaction with modern design trends compared to older styles, advocating for change and adaptation.

Future Plans and Collaboration

Project Management

• There’s an acknowledgment of needing more time to execute plans effectively while encouraging teamwork among participants.

• Discussions shift towards setting targets for future projects, specifically mentioning trilogies as goals rather than focusing solely on PMB (Project Management Board).

Event Logistics

• Questions arise regarding logistics for an upcoming booth at an event; clarity on responsibilities is sought from team members.

• Emphasis is placed on ensuring adequate attendance at events while managing expectations around participation from staff and teachers.

Closing Reports and Performance Metrics

Internal Closing Targets

• Updates are provided on room allocations for exhibitions during events; strategic placement of materials like brochures is discussed.

• Praise is given for achieving significant milestones in closing reports, particularly noting impressive numbers from BSD (Business Development).

External Closing Progress

• Current statistics reveal progress toward annual targets; specific figures indicate performance against set goals across different grades.

• Insights into lead generation sources highlight social media effectiveness in driving engagement and closing rates.

Clarifications on Sales Metrics

Understanding Sales Data

• A breakdown of sales data reveals discrepancies between different categories such as WOM (Word of Mouth), PG (Potential Growth), etc., prompting further analysis.

• Confusion arises over relationships between various metrics; clarifications are needed regarding how they interconnect within the sales process.

Final Thoughts on Performance Tracking

• The need for clear communication around sales figures becomes evident as participants seek understanding of their respective contributions toward overall goals.

• A light-hearted moment occurs when discussing ambitious targets, showcasing camaraderie among team members despite challenges faced.

Discussion on Upcoming Activities and Focus Areas

Overview of October Activities

• The team plans to increase open booths at KRK events, aiming for a significant turnout and engagement.

• There are six main activities planned for October, with a strong emphasis on themed content ads being developed by PMB.

• Collaboration with Markom is also highlighted, resulting in eight total content ads being created.

Spiritual Engagement and Costs

• A conversation with Glenn about potential costs for spiritual activities was initiated; he indicated flexibility regarding fees as long as preparations are clear.

• Glenn's children are now attending school, which adds a personal connection to the discussions around educational events.

Audience Demographics and Event Insights

• The audience primarily consisted of older individuals requiring assistance, indicating a need for tailored support during events.

• The event attracted leads mainly from BD and AOC sectors; however, engaging younger participants proved challenging.

Community Dynamics

• Observations noted that most attendees were older adults, suggesting that outreach efforts may need to focus more on younger demographics.

• Discussions revealed that many attendees were entrepreneurs within the Catholic community, highlighting the intersection of faith and business networking.

Event Execution Challenges

• The event ran longer than expected due to extensive conversations among attendees; this indicates high engagement but also logistical challenges.

• The goal is set to achieve 100 closings over the next three months (October to December), aiming for record-breaking performance compared to previous years.

Lead Generation Updates

• Recent leads from an exhibition were discussed; one lead involves a family relocating from the UK seeking housing in Tangerang.

• Follow-up strategies are emphasized as crucial for converting leads into successful closures.

Closing Strategies and Collaborations

• Clarification on lead sources was made; some came directly from advertisements while others stemmed from recent exhibitions.

• Positive feedback was shared regarding closing successes attributed to collaborative efforts during recent events.

Promotional Materials Management

• Discussions included distributing remaining vouchers at upcoming events while ensuring consistency in promotional materials.

Discussion on Voucher Validity and Event Planning

Voucher Validity

• The voucher is valid until it runs out, with a specific expiration date of September 30 mentioned.

• For October, requests for vouchers can be made without needing to specify a date; the ongoing promotions remain unchanged.

Event Participation

• There is an increase in participants compared to previous years, indicating growing interest in the event.

• Participants are coming from various locations in Jakarta, with a notable number from Tangerang.

Dog Show Insights

• Some attendees bring multiple pets, including dogs and sugar gliders, highlighting the diversity of animals at the event.

• A humorous discussion about whether dogs need to be baptized annually for them to be considered halal.

Event Coordination and Responsibilities

Roles and Responsibilities

• The speaker mentions their role as MC for two sessions at an upcoming trilogi event.

• Another individual will also serve as MC for a separate Hollywood-themed event.

Voucher Distribution

• Bu Rere has taken over the responsibility of distributing vouchers after assistance was provided previously.

Marketing Strategies and Lead Generation

Advertising Needs

• There’s a discussion about finding information regarding events near IKEA that did not materialize due to budget constraints.

Digital Marketing Emphasis

• Emphasizes using digital advertising for lead generation during events instead of traditional methods like banners which may not yield results efficiently.

Closing Remarks on Q1 Performance

Financial Goals

• Encouragement to finalize presentations and data requested from marketing communications (Markom).

Transitioning into Q2

• Reminder that Q1 is ending soon; efforts should continue until 23:59 today to maximize closing opportunities before transitioning into Q2.

• Stressing the importance of tracking remaining targets accurately as they roll over into Q2.

Conclusion and Future Engagement

Well Wishes

• Concluding remarks wishing everyone good health and looking forward to meeting again in Quarter 2.