How to get 45k traffic with 100 search volume keywords

Does Targeting Low Search Volume Keywords Make Sense?

Understanding the Value of Low Volume Keywords

• The discussion begins with a question about the effectiveness of targeting keywords with only 100 search volume per month, specifically in relation to a wedding speech tool.

• The speaker mentions that despite the low volume, they have achieved 45k traffic per month by effectively utilizing these keywords, indicating that focusing solely on one keyword can be misleading.

• An example is provided using their own tool for "made of honor speech generator," which shows a discrepancy between reported search volume (260) and actual performance (613 clicks in 20 days).

• The speaker emphasizes that many variations of keywords contribute to overall traffic; even less relevant short-tail keywords can generate significant impressions and clicks.

• It’s noted that relying on individual keyword metrics is insufficient; real data from Google Search Console should be used for accurate benchmarking.

Keyword Clusters and Buyer Journey

• The landing page for the "made of honor speech generator" targets users who are close to making a purchase decision, as they seek solutions to specific problems.

• Various related keywords such as "made of honor speech examples" are also targeted through blog posts, which help guide potential customers along their buyer journey towards the main tool.

• This strategy involves converting traffic from long-tail blog posts into users who engage with the generator tool, ultimately leading to higher conversion rates.