DI 7 Hydrabad Vaishnavi Dettol Icy cool user 05 09 2026

Understanding Consumer Preferences in Personal Care Products

Introduction to the Interview

• Ayush introduces himself as a member of a research company, aiming to gather consumer feedback on product usage and preferences.

• Emphasizes that there are no right or wrong answers; honest feedback is crucial.

Family and Daily Routine

• The interviewee shares that he lives with four family members: his mother, father, brother, and himself.

• He works as a payroll analyst at Transfer, with a daily routine starting at 11:30 AM and ending at 8:30 PM.

• Describes his morning routine: waking up at 8 AM, getting ready by 10 AM, and commuting via metro.

Social Media Usage

• The interviewee primarily uses Instagram for comedy reels and music content, along with YouTube for short videos.

• WhatsApp is used for daily chats.

Personal Care Product Usage

Shower Gel and Soap Preferences

• When asked about personal care products like shower gel or body wash, he states he does not use either regularly.

• Occasionally uses face wash but prefers talcum powder from the brand "Burnol."

Soap Choices

• Regularly uses "Dettol Cool" soap during summer months (April to June), switching to "Santor" in other seasons.

• Has been using Dettol Cool soap for two years after being recommended by a friend due to its refreshing qualities.

Product Experience and Feedback

Reasons for Choosing Dettol Cool Soap

• Initially switched to Dettol Cool based on recommendations from friends who found it refreshing during hot weather.

• Advertisements featuring MS Dhoni influenced his decision; they depicted the soap's effectiveness against sweat.

Usage Frequency

• Bathes twice daily using this soap during summer; the entire family shares one bar of soap.

Likes and Dislikes About the Product

• Enjoyed the strong scent that lingers post-bath but suggested adding green elements to packaging to reflect mint ingredients better.

Overall Impressions of Dettol Cool Soap

Performance Review

• Rates performance as 10/10; appreciates how it delivers on advertised promises of refreshment after bathing.

Packaging Suggestions

• While satisfied with current packaging, suggests incorporating both blue and green colors for better visual appeal related to mint flavoring.

Advertisement Effectiveness

Thoughts on Marketing Strategy

• Considers the advertisement effective due to celebrity endorsement (MS Dhoni), which resonates well with consumers' experiences.

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Discussion on Soap Preferences and Cooling Effects

Soap Bundles vs. Single Products

• The speaker discusses purchasing a bundle of four soaps, finding it valuable as it costs around 200 rupees for four or five bars.

• A single soap is priced between 37 to 40 rupees, which the speaker considers pricey; they suggest a price of around 35 rupees would be more reasonable.

Usage Duration and Purchase Locations

• The speaker mentions that a single bar typically lasts about 10 to 12 days when used by the whole family.

• They primarily purchase soaps from DMART supermarkets but also use delivery services like Zepto or Blinkit when unable to go out.

Experience with Cooling Soaps

• The speaker has seen other cooling soaps while searching online, specifically mentioning "Sintal."

• When using Dettol soap, the cooling effect is felt after rinsing with water rather than immediately upon application.

Strength and Duration of Cooling Effect

• The cooling sensation is described as strong but comfortable, lasting three to four hours if going out and up to six hours at home.

• The speaker rates the cooling effect as strong but notes it takes time to feel after rinsing off the soap.

Comparison with Other Brands

• If another brand offers double the cooling duration compared to Dettol, they might consider trying it if Dettol is unavailable.

• They express willingness to buy both products if attracted by packaging or advertisements during hot weather.

Factors Influencing Soap Choice

• Packaging attractiveness and additional features like mint elements could influence their decision in favor of another brand over Dettol.

• Smoothness along with coolness is desired; they mention wanting extra elements beyond just icy sensations.

Fragrance Perception

• The fragrance resembles camphor, which they find appealing; it's noted as strong and long-lasting (2–3 minutes).

• They perceive the scent as masculine due to its strength and lack of softer floral notes typically associated with feminine fragrances.

Importance of Fragrance in Soaps

• Fragrance plays a crucial role in enhancing freshness alongside cooling effects; without it, users may not feel refreshed despite using icy products.

• A good fragrance helps mask body odor even when sweating, making it essential for overall user experience.

Ranking Key Features

• Germ protection is deemed important for removing bacteria during bathing; thus, it's prioritized over fragrance and cooling effects.

• In ranking importance: germ protection ranks first, followed by cooling effects second, and fragrance last.

Brand Awareness

• The speaker learned about Dettol through friends discussing its effectiveness during hot weather.

Discussion on Dermicool Soap Advertisement

Initial Impressions of the Ad

• The speaker expresses unfamiliarity with the Dermicool soap ad, noting they have seen ads for Dermicool powder but not for soap.

• The appealing elements of the ad include its presentation and mention of flavors like menthol and oil.

• The setting depicted in the ad is described as a tribal area in Egypt, which feels unrelatable to the speaker.

• A scene shows a person sitting in boiling water, which raises questions about relatability and context.

Product Comparison

• The speaker notes that while Dermicool projects coolness, it fails to connect this benefit to the boiling water scenario presented in the ad.

• They compare Dermicool soap's texture and color to Dettol soap, finding them similar without significant differences.

• A small bottle of oil is mentioned as a unique aspect of Dermicool that stands out from Dettol.

Evaluation of Second Advertisement

• After watching another advertisement, the speaker describes it as relatable since it features someone cooking in hot conditions.

• This second ad emphasizes how using Dermicool makes one feel refreshed after bathing, allowing them to return comfortably to work.

Packaging and Appeal

• The packaging of Dermicool is noted as more attractive than Dettol’s due to its color scheme incorporating white elements alongside blue.

• Mentions are made regarding ingredients like menthol and camphor being highlighted in this new packaging.

Overall Assessment

• Despite some appealing aspects, there are calls for changes such as different colors or shapes for better differentiation from Dettol soap.

• Fragrance comparison suggests that Dettol may have a stronger scent than Dermicool; however, uncertainty remains about Dermicool's fragrance quality.

• Preference leans towards Dettol based on long-term use (two years), especially concerning cooling effects.

Final Rating

• When asked for an overall rating on a scale from 1 to 5, the speaker rates Dettol highly at five but does not provide a specific rating for Dermicool.