3 Restaurant Website Changes That'll Increase Your Profit Today

Game-Changing Updates from Owner.com

Introduction to New Features

• The video introduces three significant updates from owner.com that will enhance restaurant sales without additional effort from users.

• Highlights include an update generating nearly $2,000 in annual sales per restaurant and a feature that helped one owner double their average order size in three months.

Feature 1: Video Heroes

• The first new feature is "video heroes," which enhances restaurant websites by showcasing engaging videos of food and ambiance, creating a premium brand impression.

• These videos can be AI-generated, allowing restaurants without professional videography to still present high-quality visuals on their homepage.

• Developed during a hackathon, the video hero system was created rapidly and is now available for all users upon request through support channels.

Demonstration of Video Heroes

• A demonstration features Will from the engineering team presenting the video hero project to Nate, a restaurant owner who provided real-time feedback during the hackathon.

• The AI technology can transform lower-quality images into dynamic videos, enhancing perceived quality and trustworthiness for potential customers.

Additional Website Enhancements

• Alongside video heroes, updates include improved website navigation, richer galleries for food and interiors, and customizable branding options to match each restaurant's aesthetic.

• These enhancements aim to create a more refined online presence while maintaining performance standards.

Update 2: Project Speed

• The second major update focuses on website speed improvements that have shown an average conversion increase of about 4% across all restaurants using Owner.com.

• This translates to approximately $2,000 in extra sales annually due to faster loading times; one specific case saw a remarkable 31% boost in conversions.

• Citing research from Shopify, it’s noted that even minor delays in website loading can significantly impact conversion rates.

Web Test Results for Carve Creek Greek

Overview of Performance Metrics

• The restaurant Carve Creek Greek in Windham, New Hampshire achieved a perfect score of 100 across all Google assessments: performance, accessibility, best practices, and SEO.

• This success was the result of extensive collaboration among engineering, data, and SEO teams over several months.

Impact on Customer Experience

• A high score in Google's eyes translates to increased traffic and higher conversion rates as customers can quickly interact with the restaurant's website without delays.

• The website's quick loading time enhances user experience for services like catering and online ordering.

Introduction of Catering 2.0 Features

Enhancements to Catering Services

• Catering 2.0 introduces numerous features aimed at maximizing revenue for owner.com customers while eliminating common issues found in other catering software solutions.

• Key benefits include no excessive fees, full control over delivery options, and direct communication with customers during the ordering process.

SEO Optimization for Catering Pages

• Restaurants now rank higher on Google when users search for their catering services due to newly generated SEO optimized pages specifically designed for catering offerings.

• This prevents third-party marketplaces from hijacking potential customers searching directly for the restaurant’s catering service.

Catering Delivery Controls and Marketing Automations

Customization Options

• Owners can set specific delivery fees based on order types (in-house vs catering) and choose between using in-house or third-party drivers depending on conditions like order size or menu items.

• Catering-specific delivery zones can be established separately from regular online ordering zones to optimize logistics further.

Marketing Strategies

• Automated marketing tools are available to promote catering services effectively to existing guests who may not have realized they could cater events through the restaurant.

Success Stories from Implementing Catering Features

Case Study: Delich Restaurant

• Daniel B., owner of Delich in Glendale, California, successfully expanded his catering business after implementing new features within 24 hours of launch; he received a $500 order shortly thereafter.

• His average order size significantly increased from $60 in September to $112 by December as a result of these enhancements leading to tripled weekly orders since adopting the new system.

Acknowledgments and Additional Updates

Team Recognition

• Acknowledgment is given to team members involved in developing these updates including Ben Reed, Biz, Lucas, Ishel, Clayton, and Patrick Kidney for their hard work throughout the product design process.

Upcoming Feature: Profit Protected Promos

• An additional update regarding profit-protected promotions is mentioned but details are not provided within this segment of the transcript.

Promotions Workflow Enhancements

Driving Incremental Sales

• The focus of the promotions workflow is to drive additional business rather than merely discounting existing sales, which can harm profit margins.

• New features include maximizing discount caps for percentage-off discounts to prevent excessive discounts on high-ticket orders and allowing exclusions for specific items or categories.

• Multi-item discount controls have been implemented to avoid giving away multiple free items, ensuring that BOGO (Buy One Get One) logic applies only to the cheapest eligible item.

• Acknowledgment of the team's efforts in developing these features aims at enhancing customer sales growth while minimizing food costs and waste from promotions.

• Encouragement for customers to provide feedback and suggestions for further improvements in their online experience with Owner, emphasizing a commitment to customer-driven innovation.