Why 90% of AI Presentations Fail (do this instead)

AI Presentation Tools: Bridging the Insight Gap

The Problem with AI Presentation Tools

• AI presentation tools excel in creating slides for low-stakes presentations but struggle with generating critical insights necessary for impactful business presentations.

• There exists a significant gap between insight generation and effective presentation, as these tools cannot provide strategic recommendations like market entry justifications.

Overview of the Process

• The speaker outlines a three-step process to create a market entry presentation for a budget skincare brand using ChatGPT and Gamma.

• Step 1: Conduct deep research to identify opportunities and risks.

• Step 2: Transform findings into a structured outline using consulting frameworks.

• Step 3: Create polished slides in Gamma based on the outline.

Research Phase

• In step one, the focus is on utilizing ChatGPT's latest reasoning model with deep research capabilities to analyze potential markets (Japan, Indonesia, UK).

• The objective is to produce a comprehensive market entry report that includes an executive summary, supporting data points, and a ranked market scorecard prioritizing which market to enter first.

Insights from Market Analysis

• A detailed report generated by ChatGPT provides actionable insights; Indonesia ranks highest due to its compatibility with local needs and digital channels like Shopee and Lazada being prioritized.

• Key recommendations include obtaining halal certification for trust-building and focusing on specific product formulations suitable for tropical climates.

Structuring the Presentation

• In step two, the speaker emphasizes transforming research findings into a compelling narrative aimed at convincing stakeholders (CMO).

• The output follows the SEQA framework, ensuring each slide presents clear insights that support the recommendation of entering the Indonesian market while addressing why other markets are less favorable.

Designing Polished Slides

• In step three, after copying the structured outline from ChatGPT into Gamma, users can create visually appealing slides without starting from scratch.

Creating a Professional Presentation with Gamma

Utilizing Stock Photos and Image Placeholders

• Stock photos remain a valuable resource, emphasizing that not all visuals need to be AI-generated. Users can opt for image placeholders for complete control.

• The presenter selects a professional theme called "Icebreaker" but notes the option to import custom brand guidelines if desired.

Editing and Enhancing the Presentation

• After generating the presentation, the presenter checks for smooth operation and critical information retention, identifying necessary edits such as clarifying market details.

• The title is improved using Gamma's AI feature to create an insights-led title: "Capturing Indonesia's 54% Year-on-Year Growth."

• Unnecessary content is removed from slides to streamline information, enhancing visual appeal by changing layouts.

Adding Visual Elements

• The presenter opts for square images layout and utilizes Unsplash to find relevant stock photos related to Indonesia and online shopping.

• Focus points of images are adjusted for better composition, demonstrating user-friendly editing capabilities within Gamma.

Streamlining Slide Design

• A slide deemed too fancy is simplified by switching to basic text boxes, allowing more straightforward communication of ideas.

• Icons are added through searches in Gamma’s image library; resizing ensures they fit well within the design.

Improving Content Relevance

• The third bullet point on a slide is enhanced with more relevant market insights via AI editing features, ensuring alignment with icon layouts.

Adding New Slides Efficiently

• New slides can be created easily by copying data from ChatGPT into Gamma; this includes comparing skincare market sizes across regions in a user-friendly table format.

Additional Features of Gamma

• Images on slides can be replaced or removed effortlessly. Forward slash commands allow users to add elements like buttons linked to external reports.

Final Thoughts on Presentation Mode

AI Presentation Tools: Insights and Challenges

Overview of Gamma Presentation Tool

• The presenter discusses the limitations of exporting presentations to Google Slides, noting that formatting issues arise, such as spacing problems and size mismatches with charts created in Gamma.

• Mentioned the presence of a watermark in the free version of Gamma, which can be removed by editing the theme in the slide menu.

Key Takeaways on AI Tools

• Despite initial skepticism, AI presentation tools like Gamma are recognized as significant time-savers for creating professional-looking presentations.

• Emphasizes that while AI tools assist in visualization, human judgment is crucial for selecting appropriate tools based on specific needs—deep research for insights, text models for story structuring, and Gamma for visual appeal.

Insight from Professor Ethan Mllik