Focus group parte 2 Alumni FEGE

What Doesn't Work in Current Communication?

Issues with University-Student Connectivity

• Gonzalo highlights the diminishing connectivity between universities and graduating students, suggesting improvements through competitions or talks focused on professional development.

General Information Relevance

• Rafael expresses concern that information provided is too general and not tailored to specific careers or professional levels, reducing its relevance.

Factors Affecting Engagement in Activities

Personal Time Constraints

• María Emilia cites her heavy workload as a limiting factor for engaging in activities, emphasizing the need for content that offers immediate practical value.

Balancing Responsibilities

• Paula mentions her dual responsibilities as a working mother, which further limits her availability for non-targeted activities.

Evaluating Communication Channels

Preferred Information Sources

• Alexa states she primarily receives information via institutional email, while Gonzalo prefers social media for updates about master's programs.

Effectiveness of Current Channels

• María Emilia finds current communication channels ineffective due to their lack of marketing appeal, leading her to ignore emails. Juan Carlos agrees, noting the lengthy nature of these communications.

Preferred Methods of Receiving Information

Social Media as a Key Channel

• Paula suggests receiving information through social media and WhatsApp due to their accessibility and frequent use. Gonzalo concurs on the dynamic nature of social media for timely updates.

Proposals for Improved Engagement

Suggested Actions by FEG

• Juan Carlos proposes implementing continuous accounting update programs and exclusive events for alumni to enhance engagement with graduates.

Importance of Professional Development Events

• Alexa emphasizes the need for professional development events specifically designed for alumni, alongside partnerships with firms to support career growth.

Discussion on Alumni Engagement and University Strategies

Importance of Continuous Education and Updates

• Gonzalo emphasizes the need for courses with certification to keep alumni updated on legal information and tariff classifications, which are constantly changing.

• He suggests that this continuous education should be integrated into university offerings as additional support for graduates.

Proposed Changes for Alumni Relations

• Juan Carlos proposes a clear strategy for engaging with alumni through segmented communication based on their respective fields of study.

• Paola agrees, advocating for more practical workshops that align with professional realities to enhance cooperative learning experiences.

• Rafaela supports developing a structured relationship with alumni, emphasizing the importance of segmented communication and valuable professional activities.

Closing Thoughts from Participants

• Gonzalo expresses gratitude for being included in discussions about university updates, highlighting the value of maintaining connections post-graduation.

• María Emilia stresses the urgency of adapting communication strategies to modern platforms like LinkedIn to better engage alumni.

Strengthening Community Ties

• Paola notes the importance of consolidating strategies aimed at fostering relationships between the university and its graduates.

• Alexa believes strengthening ties with alumni can create a more active professional community beneficial to all members.

Reflections on Meeting Experience

• Juan Carlos reflects on feeling heard during discussions, noting how these meetings can reveal areas needing improvement within the university structure.

• Rafaela shares her positive experience in feeling listened to, indicating that such spaces foster necessary improvements in faculties.

• Alexa echoes similar sentiments about the necessity of these communication spaces for real enhancements within the institution.

Focus Group Insights on University Strategies

Importance of Student Engagement

• The speaker emphasizes the significance of renewing strategies to better connect with all students, highlighting that this is a primary objective for the FEWE (Faculty of Education and Social Work).

• Acknowledgment of the opportunity provided by the focus group, expressing gratitude for being included in discussions that could influence change within the university.

• The speaker reflects on feeling positive about participating in the focus group, indicating a sense of value in contributing ideas for potential improvements at the university.