Applying Online WON'T Get You Job Interviews
Job Search Strategies for Success
Understanding the Job Market Challenges
- Gail shares her experience of losing her job as a program director and expresses difficulty in finding new employment, indicating a lack of interviews.
- The speaker highlights that less than 3% of online applicants receive interviews, emphasizing the ineffectiveness of traditional job boards.
Effective Job Application Techniques
- To improve chances, candidates should fill out every field in applications completely and aim to be a perfect match (100%) for the job description.
- Storytelling is crucial; referrals act as stories that make candidates more memorable and trustworthy to hiring managers.
Targeted Networking and Marketing
- Candidates should focus on 20 target companies that align with their skills and interests, crafting compelling narratives about why they fit within those organizations.
- The speaker contrasts "spray-and-pray" marketing with "bullseye marketing," advocating for strategic targeting where messages are tailored to specific audiences.
Implementing a Successful Job Search Strategy
- A successful job search requires understanding your audience and having methods to engage them effectively, akin to targeted marketing strategies used in business.