Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

Introduction

The speaker introduces the topic of marketing and emphasizes the importance of values in a noisy world.

Marketing is about values

• Marketing is about values in a complicated and noisy world.

• Companies need to be clear on what they want people to know about them.

• Apple is one of the best brands globally, but it needs investment and caring to retain its relevance and vitality.

Importance of Branding

The speaker talks about how even great brands need investment and caring to remain relevant. He uses Nike as an example of a company that sells shoes but has managed to create a brand that stands for something more than just footwear.

Nike's branding strategy

• Nike sells shoes, but when you think of Nike, you feel something different from a shoe company.

• In their ads, Nike honors great athletes and athletics instead of talking about their product.

• Apple spends a fortune on advertising, but you never know it.

Advertising Strategy

The speaker talks about how Apple's advertising strategy needs improvement. He mentions that they have hired an ad agency to help them create award-winning work.

Apple's advertising strategy

• Apple fired their previous agency and hired Chaite.

• They created award-winning work together years ago.

• They started working together again eight weeks ago.

Core Values

The speaker talks about Apple's core value, which is that people with passion can change the world for the better. He mentions that this core value hasn't changed despite changes in the market, products, distribution strategies, manufacturing, etc.

Apple's core value

• At its core, Apple believes that people with passion can change the world for the better.

• This belief hasn't changed despite changes in the market, products, distribution strategies, manufacturing, etc.

Think Different

The speaker talks about Apple's new brand marketing campaign and how it honors people who have changed the world. He mentions that the theme of the campaign is "Think Different."

Apple's new brand marketing campaign

• The new campaign honors people who have changed the world.

• The theme of the campaign is "Think Different."

• It touches the soul of Apple as a company.

The Importance of Change

In this section, the speaker talks about how change is important for pushing the human race forward and how some people may see those who bring about change as crazy, but they are actually geniuses.

Change is Important

• Change is important because it pushes the human race forward.

• Those who bring about change are often seen as crazy by others.

• However, these individuals are actually geniuses who have a vision for a better future.