The Fortune is in the follow up - What to do after your doTERRA class
Follow-Up Strategies for Your Doterra Business
Importance of Follow-Up
- The phrase "the fortune is in the follow-up" emphasizes that multiple interactions (approximately eight touches) are often needed before a prospect commits to attending a presentation.
- While effective strategies may reduce the number of required touchpoints, many prospects still need several reminders or conversations before making a decision.
Following Up with No-Shows
- When someone confirms attendance but does not show up, it's crucial to check in on them. Start by asking if everything is okay.
- Personalize your communication style; use humor or seriousness based on your personality and relationship with the prospect.
- Express how much they were missed at the event and highlight the value of the information they missed.
- Ask if they are still open to learning more about the topic discussed during the class, reinforcing their interest.
- Offer flexible options for one-on-one meetings to discuss content further, emphasizing their benefit from it.
Engaging Attendees Who Didn't Purchase
- If an attendee leaves without purchasing, initiate a follow-up call shortly after the class to discuss what they liked most about it.
- Use this opportunity to guide them through a closing process by suggesting specific product kits based on their interests expressed during the presentation.
- If they express disinterest in purchasing, seek feedback on their reasons. This can help refine future presentations and approaches.
- Always ask clarifying questions like whether timing was an issue or if there were other concerns preventing them from buying.
Conclusion
The effectiveness of follow-up strategies lies in personalizing communication and understanding prospects' needs. By mastering these techniques, you can significantly enhance engagement and conversion rates within your Doterra business.
Understanding the Importance of Transparency in Sales
The Role of Transparency in Customer Engagement
- Emphasizes that being transparent about intentions can draw people closer, as it alleviates pressure and encourages honest feedback.
- Highlights that understanding objections is crucial; knowing if someone is genuinely interested but lacks funds allows for targeted responses.
- Stresses the importance of gathering feedback to improve future interactions and refine messaging.
Handling Rejections Gracefully
- Discusses strategies for keeping communication open after a rejection, avoiding pushiness while maintaining a friendly rapport.
- Suggests expressing gratitude towards those who support your journey, reinforcing positive relationships even when they decline offers.
Creating Future Opportunities
- Proposes asking for permission to keep potential customers updated on business growth and promotions, which keeps the door open for future engagement.
- Notes that most people are receptive to updates, creating an opportunity for re-engagement later on.
Timing and Follow-Up Strategies
- Advises contacting individuals during significant promotions or milestones to gauge renewed interest based on changes in their circumstances.
- Encourages reaching out with specific examples of success (e.g., achieving sales milestones), which may prompt reconsideration from previous contacts.
Maintaining Relationships Post-Rejection
- Reinforces the idea of repeating gratitude and openness after a second rejection, ensuring that relationships remain intact regardless of immediate outcomes.
- Concludes with a reminder to always keep lines of communication open, emphasizing its importance in building long-term connections.
Next Steps: Finding Business Builders
Transitioning Towards Building Your Team
- Previews upcoming content focused on identifying potential business builders, highlighting its significance alongside customer acquisition for sustainable growth.