Experiência do Usuário e Design Thinking - UX e Design Thinking

Introduction to User Experience Design

Overview of the Course

• The course is led by Professor Michele Gucci, focusing on the fundamentals of User Experience (UX) and Design Thinking.

• Learning objectives include understanding UX, its evolution, and the significance of Design Thinking in contemporary applications.

Defining Key Terms

• Experience: Defined as knowledge gained through senses; it encompasses events and feelings.

• User: Refers to individuals or entities that utilize a product or service, including pets or systems.

The Origin of User Experience

Donald Norman's Contribution

• The term "User Experience" was popularized by Donald Norman in the 1990s; he is a prominent figure in cognitive science and interaction design.

• Norman aimed to broaden the scope beyond just user interface usability to encompass all aspects of a user's interaction with a system.

Definition from ISO Standards

• According to ISO 9241-210, UX is defined as perceptions and reactions resulting from using a product or service.

• This standard aims for continuous improvement by standardizing how products are perceived during use.

Understanding User Experience Design

Misconceptions about UX

• Many believe UX focuses solely on finding solutions for users; however, it also involves defining problems that need resolution.

• Whitney Hess emphasizes that incorporating human elements into design is crucial for product success.

Disciplines Involved in UX

• Interaction designer Dan Saffer created diagrams illustrating how various disciplines intersect within UX design.

Interdisciplinary Nature of User Experience

Related Disciplines

• UX encompasses multiple fields such as information architecture, industrial design, sound design, etc., highlighting its multidisciplinary nature.

Specific Areas Within UX

• Information Architecture: Focuses on structuring information effectively before prototyping applications.

• Visual Design: Deals with typography, layout functionality, and color harmony.

• Interaction Design: Encompasses micro-interactions and user-system interactions.

• Sound Design: Includes auditory elements like sound effects which contribute significantly to user experience.

This structured approach provides clarity on key concepts discussed in the transcript while allowing easy navigation through timestamps for further exploration.

Design Evolution and User-Centric Approach

Historical Context of Product Design

• The collaboration of various knowledge areas is essential for achieving project goals, particularly in product design.

• During the Industrial Revolution, products were mass-produced with limitations based on available materials and manufacturing capabilities, focusing more on aesthetics than user interaction.

• Technological advancements led to new user needs emerging around product creation, highlighting a shift towards considering user experience.

Evolution of Products

• An example of product evolution is the telephone; its materials and functions have significantly changed over time, enhancing user experience beyond just making calls.

• The evolution of design emphasizes adjustments that improve both the form and interaction methods with products, placing users at the center of development.

Introduction to Design Thinking

• Design Thinking translates to "thinking like a designer," utilizing design tools to address problems creatively.

• The term was first introduced by Simon in 1969 and has been further developed by researchers like David Quinlan, who view it as a creative action approach.

Key Definitions and Perspectives

• Tim Brown describes Design Thinking as an anthropocentric approach aimed at providing innovative solutions from the consumer's perspective.

• Brown asserts that this method should be powerful, effective, accessible across business sectors, enabling teams to generate impactful ideas.

Human-Centered Focus in Design Thinking

• Teixeira highlights that Design Thinking focuses on human needs through multidisciplinary collaboration and tangible processes leading to innovative solutions.

• Emphasis is placed on empathy (human focus), diversity in team composition (multidisciplinarity), and fostering innovation within projects.

Case Study: Application of Design Thinking

• A case study from Gelfcast illustrates how design was used to alleviate children's fear during MRI scans by creating a less intimidating examination machine.

Conclusion & Further Learning Resources

• For additional insights into similar cases or topics related to Design Thinking, resources are available on Medium.com.